When Dr. Maheen Mausoof Adamson’s father had a stroke that left him unable to speak, it took him fifteen minutes to ask for a glass of water. She had just finished her PhD in neuroscience. She understood the brain but still couldn’t help him.

On She Built It®, Dr. Adamson shares how that experience eventually led her to found Soof Solutions, an FDA-cleared, AI-guided communication app that uses eye and head tracking on an iPad to help people with ALS, stroke, and other neurological conditions communicate when speech is no longer possible. She also opens up about building a company while holding dual roles at Stanford and VA Palo Alto, navigating the leap from researcher to founder, and why she chose to crowdfund on StartEngine so that the community, not just investors, could be part of what she is building.

This conversation is about what happens when science, personal mission, and entrepreneurship meet, and what it takes to build something that puts real impact directly in the hands of patients.

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Soof Solutions Website

Soof Solutions Instagram

Soof Solutions LinkedIn

Maheen Mausoof Adamson LinkedIn

Stanford Profile

StartEngine: Invest in Startups Online

Soof Solutions App — FDA-Cleared Eye-Tracking AAC

Soof Caregiver App — Real-Time Patient Monitoring & Support

Soof Provider App — Clinical Tools for Neuro & Stroke Care

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On She Built It®, Becky Fawcett, founder and CEO of Helpusadopt.org, shares the deeply personal and fiercely honest story behind building a national multi-million dollar adoption grant program from her New York City apartment. After three miscarriages and a failed IVF journey, Becky found her way to adoption, and then turned her experience into a mission that has helped over 1,100 families and distributed more than $11 million in grants over 19 years.

Becky talks about what adoption actually costs, why she built Helpusadopt.org like a business from day one, the fundraising philosophy that has nothing to do with asking for money, and the conversations around infertility, adoption, and family building that she refuses to stop having, no matter who squirms. 

If you want to donate, volunteer, or learn more, visit helpusadopt.org. Every dollar counts, and Becky means that.

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HelpUsAdopt.org Website

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The Fawcett Report Podcast

The Fawcett Report Instagram

Becky Fawcett Instagram

Becky Fawcett LinkedIn

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On She Built It®, Andrea Faulkner Williams, co-founder and president of Tubby Todd Bath Co., shares what it really took to build a brand that drives 95% of growth in the baby lotion category on Amazon, without paid ads, without VC funding, and without celebrity investors. What started as a solution to her own son's eczema became a 12-year journey of community-first growth, profitable scaling, and a business that has earned over 50,000 five-star reviews.

Andrea talks about the smartest early decisions she made, how she thinks about marketing as friendship, what happened when she sold a majority stake to private equity, and why slow, steady, profitable growth has always been more important to her than chasing speed. This conversation is for every founder who wants to build something real, and keep building it long after everyone else has cashed out.

Special offer: Tubby Todd is offering She Built It® listeners 15% off the entire order at tubbytodd.com with code SHEBUILTIT — valid until 7/31/26.

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Tubby Todd Bath Co. Website

Tubby Todd Bath Co. LinkedIn

Tubby Todd Bath Co. Instagram

Andrea Williams LinkedIn

Andrea Williams Instagram

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On She Built It®, Susanne Mitschke, co-founder and CEO of Citruslabs and Harvard-trained epidemiologist, pulls back the curtain on what's really happening in the wellness, beauty, and consumer health industries. From claims washing and heavy metals in protein powders to why transparency is now a growth strategy, Susanne explains what separates the brands consumers actually trust from the ones making promises they can't back up.

She also shares what most founders get wrong about clinical studies, how brands have turned failed study results into powerful marketing stories, and why the gold standard in research is more accessible than most brands think.

Stick until the end, where Susanne is busting some of the most common health myths, including why cold plunging may actually be increasing inflammation in women, and what your menstrual cycle has to do with your training performance (follow her on LinkedIn for more details).

Episode Resources - 

ClinicalTrials.gov - learn about clinical studies from around the world

National Institutes of Health (NIH)

Federal Trade Commission - Protecting America's Consumers

National Advertising Division (NAD)

Better Business Bureau (BBB)

Investigational New Drug (IND) Application

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Citruslabs Website

Citruslabs LinkedIn

Citruslabs Instagram

Susanne Mitschke LinkedIn

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Melanie Barr LinkedIn

She Built It® LinkedIn

On She Built It®, Jessica Tellian, former medical professional, EFT tapping expert, and founder of The Tapping School, shares why the most successful women she works with often feel the most stuck. Not because they lack strategy or ambition, but because 95% of what drives their decisions, behaviors, and results is running from the subconscious mind, a part of the brain most high achievers never address.

Jessica explains what EFT tapping is, how it combines modern psychology with ancient Chinese medicine to rewire neural pathways in real time, and why working with the nervous system instead of against it changes everything from business growth to personal fulfillment. This conversation is for every high-achieving woman who has ever known exactly what she should do, and still couldn't make herself do it.

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A Stronger You Website

Jessica Tellian Instagram

Jessica Tellian TikTok

The Tapping School ™ Instagram

A Stronger You Podcast

FREE Gift for SBI Audience

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Melanie Barr LinkedIn

She Built It® LinkedIn

On She Built It®, Georgia Thomas, former corporate lawyer, co-founder of E!Studios, and CEO of the eight-figure Venture Haus Group, shares what it actually takes to build a business that runs without you. Not in theory, but in real life, as a founder, mother, and multi-business operator navigating maternity leave, AI disruption, and the constant pressure to grow.

Georgia talks about why founders stay stuck as operators far longer than they need to, how to delegate ownership rather than just tasks, what a "perfect team structure" exercise can reveal about how much you are really carrying, and why sustainable growth looks different in every season of life. This is a conversation about building businesses that create freedom, and actually living it.

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E!Studios Website

E!Studios LinkedIn

E!Studios Instagram

Georgia Thomas LinkedIn

Georgia Thomas Instagram

The Social Edge Podcast

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On She Built It®, Dr. Debbie Qaqish, creator of Revenue Marketing® and founder of The Growth Factor, shares why the most urgent problem in marketing leadership today isn't strategy or AI; it's the human being trying to keep up with all of it.

With 35 years in B2B marketing and a deeply personal journey through depression, ketamine therapy, and positive psychology, Dr. Debbie brings a rare combination of hard-won experience and science-backed tools to one of the most demanding roles in business. She talks about what survival mode is costing leaders and teams, how neuroscience explains why stress narrows our thinking, and the practical techniques (from breathwork to reframing to gratitude) that help leaders shift from hanging on by their fingernails to genuinely flourishing at work. This conversation is equal parts science, strategy, and deeply human.

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The Growth Factor Website

Dr. Debbie Qaqish LinkedIn

Dr. Debbie Qaqish TikTok

VIA Institute on Character

Leadership Reset

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Melanie Barr LinkedIn

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On She Built It®, Amanda Black, founder of The Solo Female Traveler Network, TEDx speaker, and leader of women-only group trips around the world, shares how a one-way ticket to Honduras, became the beginning of a global community of more than 600,000 women.

Amanda talks about building her first trip to Bali with a negative bank balance, firing a guide a week before her travelers arrived, and watching 9 out of 17 women tattoo the trip logo on their hands by the end of it. She shares what real female connection looks like when you give women the time and space to simply be themselves, and why, for women who want to see the world, the only thing standing in the way is usually themselves. This conversation is part travel story, part founder origin story, and entirely about what becomes possible when you decide to just go.

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Amanda Black Website

Amanda Black Instagram

Amanda Black LinkedIn

The Solo Female Traveler Network Website

The Solo Female Traveler Network LinkedIn

The Solo Female Traveler Network Instagram

The Solo Female Traveler Network Facebook group

The Solo Female Traveler Network TikTok

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On She Built It®, Alisa Sparks shares how she went from managing multi-million dollar military budgets to founding Linden Creek, a home staging and interior design company she built from her garage and grew into a national franchise. What started as a side hustle she built quietly on Fridays has become a 326-page operations manual, a 10-year franchise model, and a community of business owners building their own design businesses with done-for-you systems and hands-on support.

Alisa talks about the risk-averse mindset that actually made her a better entrepreneur, the identity crisis that sparked the idea to franchise, and why functionality (not aesthetics) is always the starting point for great design. This conversation is for every woman sitting in a successful career who still feels the pull to build something entirely her own.

Episode Resources:

Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

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Alisa Sparks LinkedIn

Alisa Sparks Instagram

Linden Creek Website

Linden Creek LinkedIn

Linden Creek Instagram

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Melanie Barr LinkedIn

She Built It® LinkedIn

On She Built It®, Courtney Summers shares the story behind Cookout at the Vineyard, a three-day fundraising event in Northern California's Sonoma County she co-founded alongside Talia Suggs to support and elevate women of color in the hospitality, food, and beverage industries. 

What started as a small gathering of under 60 people has grown into a 200-plus-person, three-day event now in its fourth year, 100% grant and donor funded, with all proceeds supporting The Veraison Project.

Courtney talks about how an apprenticeship program gave her access to an industry she once felt was invite-only, what it really takes to build an event from the ground up in the hospitality world, and why scaling with intention (not speed) has been the secret to Cookout at the Vineyard's growth. This conversation is about building something that gives back what was once given to you, and making sure the next generation doesn't have to figure it out alone.

Episode resources:

The Veraison Project Website

Silver Oak Cellars Website

Minnie Bell’s Soul Movement

Mural City Cellars

Tish Wiggins - Tish Around Town

Connect with us:

Courtney Summers LinkedIn

Courtney Summers Instagram

Tahlia Suggs LinkedIn

Tahlia Suggs Instagram

Cookout at the Vineyard Website

Cookout at the Vineyard Instagram

Cookout at the Vineyard Facebook

Evolution of the Cookout Weekend Experience - June 11th-13th, 2026 - Sonoma County

The Veraison Project Website

The Veraison Project LinkedIn

The Veraison Project Instagram

Silver Oak Cellars Website

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She Built It® Instagram 

She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn