On She Built It®, Amy Briggs, a pediatric speech and language pathologist turned tech founder, shares how a clinical career spent supporting families revealed an invisible problem: the mental load of modern parenthood. That insight became Aviva, an AI-powered app that takes over family scheduling logistics so parents can put the phone down and actually be present.

Amy walks through why she chose scheduling as her starting vertical, how she built a tool people trusted enough to hand over their inboxes and calendars, the bootstrapped and disciplined way she's grown Aviva through word of mouth, and how she protects her own presence and joy while building a company from scratch.

This conversation is for any founder building from lived experience, and for any parent who has ever felt like the only person holding the family calendar together.

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Aviva: The Family Calendar AI - Google Play Store

Aviva: The Family Calendar AI - App Store for iPhone

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On She Built It®, Dr. Angela Casey, double board-certified dermatologist, micrographic surgeon, residency program director, and founder of Bright Girl Skincare, shares why the patients she operates on every day inspired her to build a consumer brand for teens.

After years of treating skin cancers that could have been prevented with early habits, Dr. Casey created Bright Girl: a clinically tested, clean skincare line designed to build consistent daily routines in teens and tweens. She walks through the three-year R&D process, how she bootstrapped without outside capital, the challenges of marketing a brand she believed in, and how she balances being a surgeon, professor, mom of three daughters, and founder. 

This conversation is a masterclass in building with purpose, starting with proof, and leading a mission-driven business without a business degree.

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Bright Girl Website

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Bright Girl YouTube

Dr. Angela Casey LinkedIn

Center for Surgical Dermatology

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Childcare is not a personal problem. It is an economic one, and the system built to support it is underfunded, understaffed, and breaking down.

On She Built It®, Jennifer Cowan, CEO of Connections for Children, a $30 million nonprofit serving the West Side and South Bay of Los Angeles, shares what it actually takes to lead a mission-driven organization through a pandemic, wildfires, a headquarters move, and a national childcare workforce crisis, all while continuing to grow. Jennifer talks about how she turns big ideas into scalable systems, what it takes to align public, private, and community stakeholders around a common goal, and why resiliency and flexibility are the most critical leadership skills in the nonprofit sector today. She also speaks to the founding of New York City’s first Expanded Learning Time model (now replicated nationally) and what leaders need to understand about building something designed to scale.

This is a conversation about systems, leadership, and what it looks like to keep showing up for families when everything around you is changing.

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Connections for Children Website

Connections for Children LinkedIn

Connections for Children Instagram

Connections for Children Facebook

Jennifer Cowan LinkedIn

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When Dr. Maheen Mausoof Adamson’s father had a stroke that left him unable to speak, it took him fifteen minutes to ask for a glass of water. She had just finished her PhD in neuroscience. She understood the brain but still couldn’t help him.

On She Built It®, Dr. Adamson shares how that experience eventually led her to found Soof Solutions, an FDA-cleared, AI-guided communication app that uses eye and head tracking on an iPad to help people with ALS, stroke, and other neurological conditions communicate when speech is no longer possible. She also opens up about building a company while holding dual roles at Stanford and VA Palo Alto, navigating the leap from researcher to founder, and why she chose to crowdfund on StartEngine so that the community, not just investors, could be part of what she is building.

This conversation is about what happens when science, personal mission, and entrepreneurship meet, and what it takes to build something that puts real impact directly in the hands of patients.

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Soof Solutions Website

Soof Solutions Instagram

Soof Solutions LinkedIn

Maheen Mausoof Adamson LinkedIn

Stanford Profile

StartEngine: Invest in Startups Online

Soof Solutions App — FDA-Cleared Eye-Tracking AAC

Soof Caregiver App — Real-Time Patient Monitoring & Support

Soof Provider App — Clinical Tools for Neuro & Stroke Care

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On She Built It®, Becky Fawcett, founder and CEO of Helpusadopt.org, shares the deeply personal and fiercely honest story behind building a national multi-million dollar adoption grant program from her New York City apartment. After three miscarriages and a failed IVF journey, Becky found her way to adoption, and then turned her experience into a mission that has helped over 1,100 families and distributed more than $11 million in grants over 19 years.

Becky talks about what adoption actually costs, why she built Helpusadopt.org like a business from day one, the fundraising philosophy that has nothing to do with asking for money, and the conversations around infertility, adoption, and family building that she refuses to stop having, no matter who squirms. 

If you want to donate, volunteer, or learn more, visit helpusadopt.org. Every dollar counts, and Becky means that.

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HelpUsAdopt.org Website

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The Fawcett Report Podcast

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On She Built It®, Andrea Faulkner Williams, co-founder and president of Tubby Todd Bath Co., shares what it really took to build a brand that drives 95% of growth in the baby lotion category on Amazon, without paid ads, without VC funding, and without celebrity investors. What started as a solution to her own son's eczema became a 12-year journey of community-first growth, profitable scaling, and a business that has earned over 50,000 five-star reviews.

Andrea talks about the smartest early decisions she made, how she thinks about marketing as friendship, what happened when she sold a majority stake to private equity, and why slow, steady, profitable growth has always been more important to her than chasing speed. This conversation is for every founder who wants to build something real, and keep building it long after everyone else has cashed out.

Special offer: Tubby Todd is offering She Built It® listeners 15% off the entire order at tubbytodd.com with code SHEBUILTIT — valid until 7/31/26.

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Tubby Todd Bath Co. Website

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Andrea Williams LinkedIn

Andrea Williams Instagram

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On She Built It®, Susanne Mitschke, co-founder and CEO of Citruslabs and Harvard-trained epidemiologist, pulls back the curtain on what's really happening in the wellness, beauty, and consumer health industries. From claims washing and heavy metals in protein powders to why transparency is now a growth strategy, Susanne explains what separates the brands consumers actually trust from the ones making promises they can't back up.

She also shares what most founders get wrong about clinical studies, how brands have turned failed study results into powerful marketing stories, and why the gold standard in research is more accessible than most brands think.

Stick until the end, where Susanne is busting some of the most common health myths, including why cold plunging may actually be increasing inflammation in women, and what your menstrual cycle has to do with your training performance (follow her on LinkedIn for more details).

Episode Resources - 

ClinicalTrials.gov - learn about clinical studies from around the world

National Institutes of Health (NIH)

Federal Trade Commission - Protecting America's Consumers

National Advertising Division (NAD)

Better Business Bureau (BBB)

Investigational New Drug (IND) Application

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Citruslabs Website

Citruslabs LinkedIn

Citruslabs Instagram

Susanne Mitschke LinkedIn

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On She Built It®, Jessica Tellian, former medical professional, EFT tapping expert, and founder of The Tapping School, shares why the most successful women she works with often feel the most stuck. Not because they lack strategy or ambition, but because 95% of what drives their decisions, behaviors, and results is running from the subconscious mind, a part of the brain most high achievers never address.

Jessica explains what EFT tapping is, how it combines modern psychology with ancient Chinese medicine to rewire neural pathways in real time, and why working with the nervous system instead of against it changes everything from business growth to personal fulfillment. This conversation is for every high-achieving woman who has ever known exactly what she should do, and still couldn't make herself do it.

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A Stronger You Website

Jessica Tellian Instagram

Jessica Tellian TikTok

The Tapping School ™ Instagram

A Stronger You Podcast

FREE Gift for SBI Audience

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She Built It® LinkedIn

On She Built It®, Georgia Thomas, former corporate lawyer, co-founder of E!Studios, and CEO of the eight-figure Venture Haus Group, shares what it actually takes to build a business that runs without you. Not in theory, but in real life, as a founder, mother, and multi-business operator navigating maternity leave, AI disruption, and the constant pressure to grow.

Georgia talks about why founders stay stuck as operators far longer than they need to, how to delegate ownership rather than just tasks, what a "perfect team structure" exercise can reveal about how much you are really carrying, and why sustainable growth looks different in every season of life. This is a conversation about building businesses that create freedom, and actually living it.

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E!Studios Website

E!Studios LinkedIn

E!Studios Instagram

Georgia Thomas LinkedIn

Georgia Thomas Instagram

The Social Edge Podcast

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On She Built It®, Dr. Debbie Qaqish, creator of Revenue Marketing® and founder of The Growth Factor, shares why the most urgent problem in marketing leadership today isn't strategy or AI; it's the human being trying to keep up with all of it.

With 35 years in B2B marketing and a deeply personal journey through depression, ketamine therapy, and positive psychology, Dr. Debbie brings a rare combination of hard-won experience and science-backed tools to one of the most demanding roles in business. She talks about what survival mode is costing leaders and teams, how neuroscience explains why stress narrows our thinking, and the practical techniques (from breathwork to reframing to gratitude) that help leaders shift from hanging on by their fingernails to genuinely flourishing at work. This conversation is equal parts science, strategy, and deeply human.

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The Growth Factor Website

Dr. Debbie Qaqish LinkedIn

Dr. Debbie Qaqish TikTok

VIA Institute on Character

Leadership Reset

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