She Built It® Podcast

On She Built It®, Lindsay Nahmiache, serial entrepreneur, investor, and co-founder of Jive PR + Digital, shares what 17 years of building, selling, and reacquiring a business has really taught her. Lindsay sold her marketing agency to a large global tech company, bought it back, and has since built a portfolio of 17 companies across industries including skincare, immersive experiences, and healthcare tech.

This conversation covers the decisions she wouldn't make again, why she believes gut instinct will be the defining human superpower in an AI-driven world, what the discernment economy means for founders chasing growth, and the single pattern she sees in founders that limits their potential more than anything else. 

Lindsay is honest, direct, and refreshingly real about the trade-offs between scaling fast and living well, and why she has chosen both on her own terms.

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Lindsay Nahmiache LinkedIn

Jive PR + Digital Website

Jive PR + Digital LinkedIn

Jive PR + Digital Instagram

Veriphy Skincare Inc. Website

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She Built It® Instagram 

She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn

On She Built It®, Kimberly Ross shares the deeply personal journey behind ORA Method, a New York City wellness practice she built at the intersection of clinical treatment and everyday ritual. Diagnosed with Type 1 Diabetes at 11 and later struggling with Hashimoto's and digestive issues, Kimberly found life-changing relief through acupuncture and made it her mission to make that experience more approachable for others.

From a single acupuncture practice rooted in Traditional Chinese Medicine to a full wellness brand now expanding into at-home devices, Kimberly talks about what it takes to build something that is both luxurious and credible, how to scale a service-based business without losing quality, and why regulating the nervous system is the foundation of everything ORA does. 

This conversation is for every founder and woman who has stopped looking for a quick fix and started investing in how they actually feel.

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Kimberly Ross LinkedIn

ORA Method Website

ORA Method LinkedIn

ORA Method Instagram

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She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn

On She Built It®, Brianna Bitton shares the founding story of O Positiv—a women's health company she built with her brother after years of missing work due to debilitating PMS symptoms she couldn't even speak openly about. What started as the first-ever PMS gummy vitamin has grown into a 30-SKU brand with Amazon's #1 vaginal probiotic and a full line supporting women from their first period through menopause.

Brianna opens up about the gaps she saw in the women's health market, what it took to build trust in a historically taboo space, how community and authentic storytelling drove their growth, and why she believes there's never a failure—only a lesson. This conversation is equal parts inspiring and practical for any founder building in a category the world wasn't ready to talk about.

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Brianna Bitton LinkedIn

Brianna Bitton Instagram

O Positiv Website

O Positiv LinkedIn

O Positiv Instagram

O Positiv TikTok

The State of The Vagina Report

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She Built It® Instagram 

She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn

If you’ve been thinking about starting a podcast but keep asking yourself “How would I possibly have time for it?”, this conversation is for you.

On She Built It®, Melanie Barr shares a perspective that often surprises founders: podcasting doesn’t have to mean weekly stress, endless production, or another task on your calendar. After eight years of producing and publishing consistently, Melanie reflects on how podcasting has evolved and why it has become one of the most valuable forms of owned media for business leaders today. This conversation explores a simpler, more sustainable way to approach podcasting, one that builds trust, supports business relationships, and grows in value over time.

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She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

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On She Built It®, Kate Assaraf shares how she created Dip Sustainable Hair Care, a beauty brand designed to challenge the traditional beauty industry model of constant consumption. Instead of encouraging people to buy more, Dip promotes a different philosophy: buy better, buy less, and shop small.

Kate talks about building a purpose-driven brand that blends environmental awareness with playful education, the realities of creating sustainable beauty products, and why transparency and authenticity matter more than perfection. Kate is part of a growing movement of founders redefining beauty entrepreneurship through sustainability, honesty, and thoughtful product design.

This conversation explores what it means to build a brand that aligns business growth with environmental responsibility, and how founders can challenge industry norms while staying true to their mission.

Episode resources:

Why Refill Is The New Record Store And Why That Matters

Dip Haircare Named Oprah Daily's #1 Pick for Curly Hair

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DIP Website

DIP Facebook

DIP Instagram

DIP TikTok

DIP LinkedIn

Kate Assaraf LinkedIn

Work with She Built It® Media 

She Built It® Instagram 

She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn

On She Built It®, Alexandra Samit, Founder & CEO of Alexandra Beth Fine Jewelry, shares how she transformed a teenage jewelry hobby into a thriving fine jewelry brand in New York City’s competitive diamond district.

From selling handmade necklaces at 15 to pivoting during COVID into bespoke engagement rings and heirloom redesigns, Alexandra opens up about navigating business pivots, building credibility in the diamond industry, and scaling a direct-to-consumer luxury brand. She discusses earning her GIA certification, breaking into 47th Street, managing emotional client milestones, hiring when you’re the bottleneck, and maintaining trust in high-ticket sales.

If you’re building a luxury brand, pivoting your business model, or curious about lab-grown vs. natural diamonds, this episode is a masterclass in modern entrepreneurship, craftsmanship, and reinvention.

Connect with us:

Alexandra Beth Fine Jewelry Website

Alexandra Beth Fine Jewelry Instagram

Alexandra Beth Fine Jewelry LinkedIn

Alexandra Samit LinkedIn

Work with She Built It® Media 

She Built It® Instagram 

She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn

On She Built It®, Florence Baras, Co-Founder of Sockerbit, shares how she and her husband transformed a beloved Swedish tradition, lördagsgodis (Saturday candy), into a thriving U.S. retail and e-commerce brand.

From navigating FDA regulations and import logistics to launching vibrant storefronts in New York and Los Angeles, Florence reveals what it really takes to build a profitable retail company from scratch. She opens up about sourcing only from Europe’s top candy factories, protecting margins despite rising import costs, surviving COVID with young children at home, and scaling nationwide through partnerships with Target and specialty retailers.

If you’re building a retail brand, growing an e-commerce business, or scaling through major retail partnerships, this episode is a masterclass in community-driven growth, operational discipline, and long-term brand building.

Connect with us:

Sockerbit Website

Sockerbit Instagram

Sockerbit Facebook

Sockerbit X

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She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn

On She Built It®, Braelinn Frank shares how she transformed press-on nails from a side project into Rave Nailz, a brand redefining the beauty industry. What began as hand-painted designs evolved into a scalable, founder-led company now available on Amazon Prime.

Braelinn breaks down how she balanced artistry with manufacturing, why quality control mattered more than rapid growth, and how she positioned press-on nails as a serious alternative to salon manicures. She also reveals the surprising bestseller that shaped her product strategy and why protecting creative integrity is the key to long-term brand success.

If you're building a beauty brand, scaling a product business, or curious about the rise of reusable press-on nails, this conversation offers real insight into founder-led growth, product innovation, and cultural timing.

Connect with us:

Braelinn Frank Website

Braelinn Frank Instagram

Braelinn Frank LinkedIn

Braelinn Frank Facebook

Rave Nailz Website

Rave Nailz Amazon Prime

Rave Nailz LinkedIn

Rave Nailz Instagram

Rave Nailz TikTok

Work with She Built It® Media 

She Built It® Instagram 

She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn

What if healing didn’t stop at recovery, but continued through everyday rituals?

In this episode of the She Built It® Podcast, Melanie sits down with Cheree Ashley, founder of Osier Wellness, to explore how addiction recovery, self-care, and skincare intersect. With over a decade in the substance rehabilitation industry and 14 years in recovery herself, Cheree shares how witnessing the emotional and physical toll of addiction inspired her to create a wellness brand rooted in balance, dignity, and new beginnings.

From skincare as a gateway to self-worth, to building a brand that gives back to recovery communities, this episode is a powerful reminder that taking care of yourself can be both preventative and transformative.

Connect with us:

Osier Wellness Website

Osier Wellness Instagram

Osier Wellness TikTok

Bright Future Recovery Website

Cheree Ashley LinkedIn

Cheree Ashley Instagram

Work with She Built It® Media 

She Built It® Instagram 

She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn

What if cooking didn’t feel overwhelming, but empowering?

In this episode of the She Built It® Podcast, Melanie sits down with Danielle McPartlin and Kristin Richardson, co-founders of Let’s Whip It Up, to talk about building a business rooted in service, confidence, and community. From Danielle’s journey closing her meal prep company after burnout, to Kristin’s transition from Broadway, touring with Cher, and life alongside her husband from the Backstreet Boys, this conversation explores how life experience shaped a business designed for real people.

Together, they share how simple, ad-free recipes, practical prep habits, and cooking alongside others can bring joy back into the kitchen and make healthy meals feel achievable at any stage of life.

🎧  Join me and subscribe for more: https://podcasts.apple.com/us/podcast/she-built-it-podcast/id1542095376

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Danielle McPartlin Instagram

Kristin Richardson Instagram

Let’s Whip It Up Website

Let’s Whip It Up Instagram

Let’s Whip It Up Facebook

Let’s Whip It Up TilTok

Work with She Built It® Media 

She Built It® Instagram 

She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn