She Built It® Podcast

Felicia Alexander, Chief Revenue Officer, TITLE Boxing Club & Co-Founder, BoxUnion, has always had a love of fitness. From a young age, her family encouraged a healthy lifestyle, and she believes that fitness and boxing changes lives for the better. She experienced this personally when she put on her first pair of boxing gloves at the age of 16 after the sudden death of her father. Felicia is a graduate of Stanford and UCLA Anderson School of Management. Before making her leap to follow her lifelong love of fitness and become an entrepreneur, she gained experience as a sales and marketing executive for Sun Microsystems, Sony, Mattel, and Demand Media. 

BoxUnion recently announced it has acquired TITLE Boxing Club, a fitness studio with 166 clubs across the United States, Mexico, and the Dominican Republic specializing in boxing and kickboxing fitness classes. In addition to Felicia and her BoxUnion Co-Founder, Todd Wadler, the equity holders include the Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative (KJSI ) and an impressive group of franchise industry leaders. 

Use code SHEBUILTIT for 30% off the first three months of BoxUnion Digital. https://digital.boxunion.com/

Carissa Wright can’t remember a time when she wasn’t interested in real estate. Growing up, she often found herself reading magazines with homes for sale and scouring the listings. After college, she spent time in banking where she oversaw branch operations and managed teams of people. Carissa realized she wanted to own her own business so she decided to take her management, customer service, and business skills and turn to her lifelong interest. Today she is a Real Estate Broker with Beach City Brokers. Join us and be inspired to listen to yourself and trust your instincts.

Tracy Seng is conscious about making sure there is joy in her life. “I've been abiding by the philosophy - the more you practice something, the better at it you get. If you practice positivity, you practice being happy, then you're going to get better at being happy. So I've been very cognizant of trying to practice things that are good and positive.”

She previously served as SVP Marketing & Brand Integration at Los Angeles Magazine, VP of Marketing for Clique Brands, which includes Who What Wear, and currently as head of Marketing and Custom Events for Sunset Magazine. Tracy is unstoppable when it comes to leading with authenticity and building brands.

Listen and be inspired to lead with authenticity.

“When building a brand you always have to have a presence and a voice. When working with clients at Who What Wear, we insisted that brands follow a consistent ‘always on’ approach. So whether we were preparing a campaign for Gucci, Cartier or a new skincare brand, we focused on being ‘always on’ with social, email outreach, and through our expansive digital channels.” 

Tracy Seng is unstoppable when it comes to leading with authenticity and building brands. She previously served as SVP Marketing & Brand Integration at Los Angeles Magazine, VP of Marketing for Clique Brands, which includes Who What Wear, and currently as head of Marketing and Custom Events for Sunset Magazine. 

Listen and be inspired to build your brand. 

When hiring for your businesses finding the right people to work within your business is so important to scale, grow, and make progress. Or, if you're looking for a job, finding the right company and fit for you is equally important. Natasha Myers has great advice if you are hiring or you’re looking for a job. She is the founder of People Tree, a full service recruitment company. “I think it is important to focus on treating everyone with kindness because you really never know what people are going through and it's such a small world. You always want to leave people with a good feeling.” Listen and be inspired. 

We know what we want to accomplish in 2021, from a business and personal perspective, but what if we allow ourselves to go a step further — allow ourselves to dream about making things happen that might be a bit out of our comfort zone and our normal realm of everyday life — what would that look like? Often, we set goals for projects that we’ve already started or for businesses we’re currently running. What about taking time to go past our current situations to dream about the things that might not seem realistic, but that we feel a pull toward doing or creating? As we begin goal-setting for 2021, let’s take time to dream about the things that make us who we are, at our core. Are we doing things that we love to do and that represent who we are? Listen and be inspired to do the things that make us happy and unique.

I don’t know about you, but I’m determined to make 2021 a better year than this one. Setting intentions, goals, and reviewing business practices are a big part of that process. Magic happens when we focus on the part of ourselves and our business that brings us joy. It helps when our business structure, team, and strategy are created with as much space as possible for us to do what we most enjoy and what comes naturally. The beautiful thing is that there is always someone who enjoys doing what we don’t, and there is a tech innovation for almost everything to help scale and grow. Today’s episode walks through a few things to think about to enter 2021 with confidence in our business strategy. Happy Holidays & Merry Christmas to all who celebrate.

“My passion is to educate women and families on the importance of cyber protection. I designed my product Kamshield specifically with families in mind. While developing the Kamsheild webcam cover I'd go into business meetings all over the world, London, China, the US, and everyone had a little piece of tape or something on their webcam.” 

Kameron Miller, Innovator of the webcam cover and President of Kamshield, saw a need and decided to create a product and make change. She educates us on the importance of cyber protection. 

She also asks herself the inspiring question, “if you had six months to live, what would you do? I genuinely have asked myself this for years. When I find that I'm doing something that I don’t want to do, then I stop doing it, even though it's scary, even though it could be expensive, even though it can be a little overwhelming. I really want to live a life that is worth living.” 

Listen and be inspired to protect yourself and your family. 

“We have to applaud the businesses and the brands that are willing to take risks and chances with new technologies. The businesses that decide, ‘we don't know what the future will bring but let's try new technologies and see the response,’ then we can pivot and innovate from there.” Meet Natascha French - Principal at Scale Strategies and the Los Angeles Chapter President of the Augmented Reality (AR) and Virtual Reality (VR) Association. Listen and be inspired to make your next tech leap.

“When thinking about your web presence, be super clear and concise about your offerings, and have offerings that can be used in different ways throughout your business.” Meet Chelsea Pimienta, Senior Art Director at TIME Magazine and Owner of the successful side hustle, 23&9 Creative. She has an eye for creative genius, she’s a complete joy to work with, and knowledgeable to learn from. Grab a coffee or cocktail, get comfy, and join us for this fun episode.