She Built This®

“It's a gift to other people when you show up as yourself and become visible.” - Laura Belgray

In this week's interview, my guest, Laura Belgray of Talking Shrimp® and co-creator of The Copy Cure shares with us how to embrace the PERSON behind our personal brands and infuse more of who you are into your copy and content. 

We talk about: 

• Laura's backstory and how she got started in being paid to be herself 

About Laura

Laura Belgray, founder of Talking Shrimp® and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.

In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air.

Links Mentioned: 

5 Secrets to Non-Sucky Copy 

33 Non-Sucky Subject Lines 

Connect with Laura Online: 

Facebook

Instagram 

Website

You're probably familiar with the phrase, "It's not what you know, it's who you know." My guest today, Julie Brown, shares just how true this common idiom really is! 

85% of companies know that building relationships affects their bottom line and the success and profitability of their company, but only 26% have an actual strategy for building and maintaining relationships. 

We're not taught relationship-building and networking in school (at least, not on purpose). Julie Brown fell into the art and science of networking and training others to do it better, by realizing how important it was for the companies she was working for.  

The more she grew relationships and learned about others, the more consistently she got new opportunities and bigger projects. 

Tune in and hear: 

• Julie's backstory and how she got to where she is today 

You will walk away from this one wanting to hear more! So be sure to connect with Julie on her: 

Website

Instagram

Facebook

LinkedIn

And grab a copy of her book This Sh!t Works here! 

Julie's Brown of This Shit Works Bio:

Julie Brown is a motivating, high-energy speaker, teaching the importance of networking, and why you are your best business development tool. Julie has been invited to speak on the power of networking and relationship building by numerous conference organizations and private companies across the country. She is the author of This Shit Works: A No-Nonsense Guide to Networking Your Way to More Friends, More Adventures, and More Success, a book dedicated to making networking easy, accessible, and fun, as well as the host of This Sh!t Works a podcast dedicated to all things business development. 

About the Host, Emily Aborn Content Writer, Podcaster, and Founder of She Built This 

Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host of the TOP Women Entrepreneur podcast She Built This, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

Connect with Emily on her website 

Connect with Emily on Instagram 

Connect with Emily on LinkedIn 

Join and participate in She Built This (a FREE online community for women entrepreneurs) 

Ready to overcome some of your fears of putting yourself out there? Visibility is a word we hear often, but what does it really mean and what holds us back?

In this episode, with Speaker Sisterhood founder, Angela Lussier, we talk about reframing visibility so you actually WANT to be in the spotlight and how to do so more easily and with less fear.

We talk about:

• How Angela started Speaker Sisterhood and how she was forced to pivot due to Covid

Links Mentioned: 

Twelve Ways to Be More Awesome in 2022

Angela's Debut on the She Built This Podcast in 2019 

30 Tiny Speaking Adventures - Angela's Book 

About Angela: 

Angela Lussier is an award-winning speaker, seven-time author, two-time TEDx presenter, and CEO and founder of the Speaker Sisterhood, a network of speaking clubs that help women discover, awaken, and create their voice through the art of public speaking. 

Angela is the host of Claim the Stage, a public speaking podcast for women rated #1 on the inspiring podcasts list by Forbes in 2017. Her work has been featured on ABC, NBC, Forbes, Virgin, and Entrepreneur. 

She lives in western Massachusetts with her family and super energetic cat. Her motto:  Stop waiting. Start creating.

Connect with Angela: 

LinkedIn

Facebook

Instagram

Speaker Sisterhood Website 

As I prepare to kiss this year sayonara, I'm reflecting on all that has transpired this year, #saideveryoneever, and taking a look a layer deeper at what the lesson under the lesson was.

This episode is all about:

• Decision-making in a way that aligns with our values, what we really desire for our lives, and how that sometimes needs to change when we get new information or data.

Links Mentioned: 

She Built This 

End of Year Reflection Planner 

Join me in my conversation with Davey Shlasko, as we approach the topic of inclusion from a different lens. 

Inclusion has been something that I, personally, have been looking and reflecting on where I need to do work within myself, and how I can take more action as an advocate for others. As Davey shares in this podcast, it starts there. It starts with each of us taking a personal inventory and seeing where we need to step it up to make an impact. 

We discuss: 

• How Davey got started in this work 

How we can create more inclusion with our businesses

As an educator, author, and consultant, Davey’s passion is facilitating adult learning that supports organizational and systemic change for social justice. In addition to managing Think Again, Davey has authored several chapters in  Teaching for Diversity and Social Justice and Readings for Diversity and Social Justice including curricula on classism, ableism, and cissexism (transgender oppression), and also teaches as an Adjunct Associate Professor in social theory and trans studies at Smith College School for Social Work. Davey has an M.Ed. in Social Justice Education from UMass, Amherst, and has been writing and teaching about social justice issues since 2000. (Home base: Boston, MA)

Resources Mentioned:

Trans Allyship Workbook 

Skin, Tooth, and Bone: A Disability Justice Primer 

She Built This Membership Sale: 

15% off ALL Membership levels December 24th - December 31st - NO COUPON CODE NEEDED. 

Click HERE to learn more 

13-Year old, Heidi Bell is the owner and founder of Making Waves, a small business created to help save marine life. Heidi started her business when she was just 11 years old because she was very passionate about marine life in the ocean. That passion has always stuck with her. She makes handmade eco-friendly products such as reusable shopping and tote bags and she donates all the profits to the New England Aquarium.

I hope you will love this conversation Heidi just as much as I did! We discuss: 

• How Heidi got the idea to start her business and why 

Links Mentioned: 

Free 2022 Planning Guide 

She Built This Website 

Emily Aborn Website 

Connect with Heidi: 

Instagram

Etsy Shop

Facebook 

The month of December can feel like a particular "squeezy" time... 

And no, I don't mean like easy breezy lemon squeezy. 

Whether you listen to this episode in December or July, this one gives you a much-needed break from the squeeze.

It offers you an invitation to just kick back, put your feet up, and relax with me. I share a smorgasbord of six tiny ideas, that will help you to: 

• Add more gratitude in your life and give back to someone else in a unique (and hustle-free) way
  

Links Mentioned: 

FREE End-of-Year Download 

She Built This Website 

Emily Aborn's Website 

Cait Donovan's Fried. The Burnout Podcast 

Deanna Seymour's Anti-Hustle Holiday 

About Deanna: 

As the host of the Imperfect Party Podcast and Eff That: A Storytelling Series, an art educator for over a decade, and a lady always willing to try something new, Deanna Seymour knows the power of creativity, humor, and lettin' your freak flag fly.

Whether she’s hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun marketing their business.

When she’s not busy making GIFs, graphics or reels, she’s probably callin’ out sleazy marketing tactics, hangin’ with her fam, or sneaking in some crappy reality tv!

Connect with Deanna Online: 

Website

Instagram

REELS Membership 

I absolutely love being a podcast host and hearing all the fascinating stories about how and why my guests started their businesses. Sometimes a personal event made them do it, some have always known they wanted to have their own business, and the stories are just awesome and so unique! 

This month, as we've been focused on productivity, tools, organization, and patterns around that… it’s also so fun to see the differences in ourselves as we achieve what we need / want to. 

That's exactly what today's guest, JoAnn Krall is going to share with us! Not just how it's OK to be different when it comes to organization, but how to declutter digitally and physically in a way that harnesses the method to your very own madness. 

In our conversation, we discuss: 

• JoAnn's story about how she got started and the path she took to becoming a Professional Organizer

Connect with JoAnn

Website

Facebook

Instagram

Podcast Review of the Week! 

"Actionable info and the stories I need to keep going...

The advice and info are awesome but there’s something more here. I love listening to Emily draw out the stories of my fellow women entrepreneurs.

When I feel isolated in my work (I work in relationships and it still happens!), it’s these stories that remind me we are creating something in community too."

Learn More About She Built This: 

Website

Instagram

If you could tap into having your body and brain perform better, how much different would your business look? How much more refreshed would you feel? What would life be like if you were operating with your brain and body at their fullest capacity? 

My guest today, Tanessa Shears, will inspire you to do just that AND give you the practical (achievable) steps to start doing so right away! 

Tanessa is a health consultant and host of the Becoming Limitless podcast. She helps entrepreneurs scale their business by optimizing their health, focus and productivity with science and biohacking. Her passion is working closely with business owners to implement effective sleep, nutrition, movement and out-of-the-box stress management strategies to eliminate brain fog and wake up feeling well-rested, energized, and focused. She does this by optimizing the performance capacity of your body & brain so you can produce more meaningful, impactful work output and scale your business faster. 

We cover: 

• Tanessa's story about how and why she does what she does today

Connect with Tanessa Online: 

Website: http://tanessashears.com/

12 Ways to Biohack Your Energy: http://tanessashears.com/energy

Becoming Limitless Podcast: http://tanessashears.com/podcast/

Instagram: instagram.com/tanessashears

Learn more and Join She Built This HERE!