She Built This®

By Emily Aborn | She Built ThisBusiness Entrepreneurship

She Built This® episodes

March 23, 2022Be the Sparkle in Your Brand: A Conversation with Megan Gersch
Is your brand in need of some clean up and added sparkle? In this week's episode, I'm joined by Megan Gersch who helps women business owners boost sales and stand out in the market by creating bold website designs and branding.
Megan shares:
Her entrepreneurial journey and what makes her unique in the world of branding
What she currently delegates as she's growing her business
How to make social media and the strategy behind it easier
Her biggest pet peeve when it comes to social media AND what she loves most about it
Megan's top website must-haves
How we can use our websites to build trust
Brand mistakes she sees people making
How to Discover Your Dream Customer!
And more!
About Megan:
Megan has been in the design and marketing fields for 15+ years, and has worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).
Now, Megan Gersch helps women business owners make more sales by creating bold website design, branding, and marketing strategy.
She also cohosts the Your Sparkly Brand podcast - a show that aims to inspire and empower women entrepreneurs through sharing strategies and stories.
Connect with Megan:
Website
TikTok
Instagram
Pinterest
LinkedIn
Facebook
Discover Your Dream Customers
42 min
March 16, 2022Three Things to Consider Cleaning Up (and three to keep!)
Get cozy because this week's episode is just you and me! I've been pulling back a bit on the outward stuff and focusing inward and with introspection tends to come clarity on the steps ahead.
In today's episode, I'm sharing about what I'm Spring Cleaning right now and encourage you to do so too!
We talk about:
Energy leaks and where they might be happening for you
Letting go of collaborations that aren't serving
And tying up loose ends
I also share what NOT to throw out and cut loose such as:
Good friends
Systems and processes that are working for you
And things that make you feel energized, inspired, and have fun!
This episode is all about replacing the things we don’t want in our lives with things that bring us a little more peace and ease as we reach our goals in a way that works for US.
35 min
March 09, 2022Sprucing Up Your Social Strategy with Shannon Giordano
Are you struggling to get engagement on social media? Does it feel impossible to keep up with all the new features and algorithm changes? Do you secretly hate social media but know you need to be on it?
In this episode, I chat with Shannon Giordano of Serendipity Social Media where she helps to provide solutions to some of these struggles in a way that doesn't involve hours of your time, shoulding on yourself, have to's, and anxiety attacks.
Shannon helps business owners and entrepreneurs build a strategy to authentically share their products and services online with the goal of getting the best return on investment from social media marketing.
We dive into:
How Shannon got started and where the name Serendipity Social Media came from
Shannon's biggest pet peeves with social media and what she loves about it!
Where she hears entrepreneurs struggling most with social media and her top tips for overcoming this
What you need to know about the algorithms, Reels, and increasing your visibility despite ever-changing platforms
What we need to consider depending on the phases we're in from newbie to intermediate to growth!
And more!
Links Mentioned:
She Built This Website
Emily Aborn Content Writing Website
Shannon's Upcoming VIP Social Media Strategy Virtual Workshop!
About Shannon
Shannon will tell you she’s not a digital native but she loves social media when it's used for good: to connect us, to share authentically, and to build relationships.
She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online with the goal of getting the best return on investment from social media marketing.
What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and the need to get her kids up for school, is helping business owners and entrepreneurs build the social media community they dream of.
Fun Fact: Shannon’s dog, Gracie, has her own Instagram account!
Connect with Shannon
Website
Instagram
LinkedIn
43 min
March 06, 2022 4 Ideas to Create Content that Connects During Heavy Times
I recently ran out of proverbial gas when it came to my content plan.
Everything I'd planned, started on, and brainstormed felt a little off-base and a little trite, as I was, like many of us, feeling a lot of what's happening in the world.
I used these four simple ideas to remind myself that content that creates connection can be a part of positive change in the world and make an impact.
This episode isn't being shared or advertised far and wide and so it comes to those who listen dutifully and whom I'm beyond grateful to have by my side, cheering me on.
You can email me questions, comments, feedback, or to join my newsletter list her: [email protected]
12 min
March 02, 2022Clean Up, Aisle 5! Level Up Your LinkedIn with Marietta Gentles Crawford
Ready to go from invisible to memorable?
This conversation with personal brand strategist and LinkedIn expert, Marietta Gentles Crawford will help you to do just that by Spring Cleaning your LinkedIn profile (and habits).
We dive in deep on how you can maximize your time on the #1 most trusted social platforms and use LinkedIn as an effective part of your business strategy.
Marietta and I discuss:
Her secrets of how to get paid opportunities and speaking gigs on LinkedIn
Why LinkedIn is cooler than you think ;)
Things to focus on when tidying up your LinkedIn profile (hint: you might want to replace that profile pic of you and your dog)
How to create headlines that help attract your ideal client and are more searchable
What to include into the About section
How to add more value on LinkedIn
What the real deal is with LinkedIn messaging
Marietta's biggest tip for increasing visibility
And so much more!
Links Mentioned in Episode
She Built This Website
Marietta's Website
Marietta's 4 Easy Ways to Attract More Clients on LinkedIn
Bio: Marietta Gentles Crawford is a personal brand strategist and LinkedIn expert specializing in public speaking, corporate workshops, and training for businesses—big and small. Her ideas have been featured on websites like Business Insider, Forbes, Money, Fast Company, The Muse, Thrive Global, and more.
Marietta helps business owners, consultants, and experts leverage LinkedIn to build their authority, attract media, and profit from their expertise. Her course The LinkedIn Level-Up provides her signature process for writing a magnetic LinkedIn profile that shows credibility, increases visibility, and attracts high-caliber opportunities (like a human).
Connect with Marietta on LinkedIn (make sure to mention the podcast!)
53 min
February 23, 2022Money Stories: Caught or Taught? A Conversation with Ed Coambs, Author of The Healthy Love & Money Way
"Wealth building and financial tips will be of little use if you don't fully understand your money beliefs and attitudes." - Ed Coambs
We learn countless ideas and collect beliefs from our families about money.
Many of them are caught, and not taught. Ed Coambs shares in this podcast how our attitudes about ourselves, relationships, and money evolve from our past experiences and the attachment styles we developed as children.
Using the latest in love and brain science, as well as anecdotes from his own evolution from an insecure attachment style to a secure one, Ed Coambs shows how healthy love and money can be achieved no matter your starting point.
In this episode, we cover:
How Ed went from Firefighter to Financial Therapist
What led him to write his book, The Healthy Love & Money Way
Why money is often such a hard topic to talk about and what stops couples from seeing eye-to-eye with their finances
Where our money stories and ideas often come from (spoiler alert: many are CAUGHT, not TAUGHT)
How knowing our money stories can improve our relationships and our lives
What the four attachment styles are and how they relate to money and our relationships today
How to charge what you're worth
One step you can take today to start exploring your own money stories
And more!
Links Mentioned:
Emily Aborn Website
She Built This Website

Connect with Ed:
Website
Book: The Healthy Love & Money Way: How The Four Attachment Styles Impact Your Financial Wellbeing
Course: The Couples Guide to Financial Intimacy
Instagram
LinkedIn
Facebook
48 min
February 16, 2022The Go-Giver Marriage: Practical Secrets for Long-Lasting Relationships with Ana Gabriel Mann and John David Man
"You think because you understand 'one' you must also understand 'two', because one and one make two. But you must also understand 'and'.” - Rumi

You might recognize this week's She Built This podcast guests from the global Go-Giver movement.

Ana Gabriel Mann and John David Mann join me in an inspiring and informational conversation in which they reveal the secrets to lasting love. You can apply these principles to both interpersonal and professional relationships.

John David Mann is coauthor of more than 30 books, including four New York Times bestsellers and five national bestsellers. He's the coauthor of the classic 2008 parable The Go-Giver (coauthored with Bob Burg). He joins me in this episode with his wife and coauthor, Ana Gabriel Mann, M.A., an educator, therapist, corporate trainer, speaker, and coach.

We cover:
What the difference is between giving and sacrificing your own happiness and self
How "the opposite of love is not hate, but ambivalence" and our relationships are build on daily actions to sustain growth and health
The secrets to a healthy marriage and relationship, revealed and how we can apply these principles starting today!
What the purpose of marriage is
And more!
Links Mentioned:
She Built This website
Emily Aborn's website for Content Writing
Erin Neuhardt Visibility Consultant
Go Giver Marriage website

About the Authors:
John David Mann is coauthor of more than 30 books, including four New York Times bestsellers and five national bestsellers. His classic 2008 parable The Go-Giver (coauthored with Bob Burg) earned the 2017 Living Now Book Award’s “Evergreen Medal” for its “contribution to positive global change.”
Ana Gabriel Mann, M.A., earned her degree in clinical psychology before going on to serve as an educator, therapist, corporate trainer, speaker, and coach. She currently coaches Go-Giver Marriage clients and leads the Go-Giver Marriage Coaches Training Program, training coaches from around the globe.
Connect with Ana and John:
https://www.instagram.com/AnaGabrielMann/
https://www.facebook.com/anagabrielmann
https://www.linkedin.com/in/johndavidmann/
52 min
February 09, 2022Leading with Your Strengths: A Conversation with Kolbe™ Certified Business Consultant, Eryn Morgan
Eryn Morgan is a Kolbe Certified™ Business Consultant who specializes in helping creative business owners use their strengths to grow synergistic teams and become productive, profitable, and confident CEOs.

In this episode, I share how I've taken LOTS of personality tests in my lifetime and how Kolbe is NOT that. This is an assessment of your innate nature that shows what you WILL do and helps to shine a light on how to use that as your strengths as a leader and in your relationships.

I believe there's room at the table for all personalities, learning styles, skillsets, and adaptive types, and the more lenses we have to look at ourselves and others through, the more GRACE and understanding we can extend both inward and outward.

This episode allows you a deep sigh of relief that it's OK to be you, just as you are.

Eryn and I cover:
What Kolbe is and how Eryn came to discover it and start working with teams and leaders in it
How Kolbe is unlike the classic personality tests
What the difference is between cognitive skills, affective personality, and connative action
The four pillars of the Kolbe: Fact Finder, Quick Start, Follow Through, and Implementor
How knowing more about Kolbe and your score can help improve client, interpersonal, and team relationships
Why EVERYONE wins and can tap into their strengths by finding what alignment means to them
And more!
Links Mentioned:
She Built This Website
Email Emily
Connect with Eryn:
Website
Instagram
LinkedIn
58 min
February 02, 2022Project Relationship: Practical Steps to Find Passion, Peace, and Purpose in Your Relationship with Dr. Joli Hamilton
Being an entrepreneur can bring a unique twist to our relationships! Whether you're building your own empire or working towards a professional dream, how can you keep the passion alive for your partner and your business and thrive more than ever in both?
The answer lies in using the skills you are building every day INTO your relationship as a superpower. You already have everything you need to find passion, peace, and purpose in your relationship.
In this conversation, with relationship coach Dr. Joli Hamilton, we talk about how to get started:
How being an entrepreneur can be our strength when it comes to relationships
Questions to assess where you are TODAY
What to do if you're not sowing up the way you want to be or your partner isn't showing up the way you want them to be
Why curiosity is important
How to talk about money, politics, sex, and everything else that feels touchy!
What to talk about besides your business
What can happen in your relationships when you start getting "too" successful and what to do about it
And more!
Joli's Top 5 Relationship Guides: Jealousy workbook, curiosity date, sex conversations, and more!
Listen to the Project Relationship Podcast
Project Relationship Book
Connect with Joli on Instagram

Full Bio:
Dr. Joli Hamilton is the relationship coach for couples who color outside the lines. She is a research psychologist,TEDx speaker, and AASECT (pronounced ay-sect) certified sex educator. Joli’s also the author of the best-selling book Project Relationship: The Entrepreneur's Action Plan for Passionate, Sustainable Love. She has spent the past two decades studying and reimagining what love can be if we open our imaginations to possibility. Joli helps people create partnerships that are custom-built for their authentic selves, no more shrinking, pretending, or hiding required.
55 min
January 26, 2022Are Comfort Zones Really So Bad? A Conversation with Terri Trespicio
This episode is your invitation to un-follow conventional wisdom, advice, beliefs, and assumptions.
In this episode, Terri Trespicio shares some of her counterintuitive take on career and life as she explains how (and why) to UNFOLLOW so much of what society and culture has taught us to believe.

In this episode, we dive into:
What passion really is vs. what we make it mean in our lives
Where all the pressure to “find out passion” comes from in the first place
Terri’s thoughts on comfort zones and whether or not they’re really the enemy we make them out to be in the entrepreneurial world?
What visibility means to Terri and how to get more of it, in a way that isn’t disingenuous!
Advice for aspiring authors and writers
Terri’s upcoming event at Nova Arts in Keene on Saturday, January 29th (link below)
And more!
About Terri
Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life That Matters to You (Atria / Simon & Schuster, December 2021).
Her TEDx talk, “Stop Searching for Your Passion,” has more than 7 million views and Hubspot named her one of the “Top 18 female speakers who are killing it.” A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, Dr. Oz, The Early Show, The Anderson Cooper Show—as well as Oprah magazine, Inc.com, and Business Insider.
A national conference speaker, Terri was rated #1 by attendees at Barron’s and How Design Live—and has performed stand-up all over New York City. A certified facilitator in the Gateless Writing Method, Terri leads workshops for helping people tap their best ideas. She earned her MFA in creative writing from Emerson College, and won first place for creative nonfiction in the Baltimore Review’s 2016 literary contest. Terri lives in Manhattan.
Connect with Terri and Join Us at the Upcoming Event in Keene, NH!
UnfollowYourPassion.com
Instagram
Unfollow Your Passion: An Evening with Terri Trespicio at Nova Arts in Keene, NH Saturday January 29th 7-10pm
1 hr 3 min

About She Built This®

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The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you!

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She Built This®

She Built This® episodes

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