She Built This®

“Sales is a collaborative experience. It’s something you do with people, not to people.” - Nikki Rausch

Your job when selling isn’t to convince people to buy from you, it’s to determine whether or not your solution can help make their lives better. Join me in a conversation with Nikki Rausch as she guides us through relationship selling, which puts the person first and foremost as priority -over you closing the sale! 

We talk about: 

• How not everyone should buy from you and why to let go of the “shotgun” approach to selling

Links Mentioned: 

Episode 148 - How to Grow Your Business Faster with a CEO Day 

Nikki Rausch's FREE E-Book: Closing the Sale

The Sales Maven Podcast 

About Nikki: 

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.

With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.

Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

Connect with Nikki: 

Website

Facebook

Instagram

LinkedIn

Free Ebook, Closing the Sale

What we say matters.

How we say it matters, and sometimes… without meaning to, we cause harm to others with our communication. 

We can attack others, cast judgment, and make demands, unintentionally. 

This week's guest, Cindy Zody, is going to help us understand how to make a paradigm shift when it comes to our language as we dive into the principles of Non-Violent Communication. 

There is a way to communicate more clearly, all you need is the right tools and a healthy dose of self-awareness. 

We talk about: 

• What Non-Violent Communication is

Non-Violent Communication makes you more at ease within yourself, causes less arguments, less regret, and gives you a framework for being more empathetic towards self and others. 

Links Mentioned: 

Connect with Cindy - Website 

She Built This Website 

Emily Aborn Website

In this episode, I take a broad look at all different kinds of content so you can choose the communication method that's right for YOU! 

I'll share some normal marketing methods and how to re-think them with a more out-of-the-box approach, plus give you all the info and permission you need to kiss some methods goodbye! 

We get into how to help yourself choose from: 

• Social media content

And all the other places you could be showing up with content! Plus, what to consider no matter which method you choose! 

Links Mentioned:

She Built This Website 

Emily Aborn's Website

Episode #95 Does My Business Really Need Social Media? 

Episode #153 Email Marketing from the Inside Out with Meera Kothand 

Emily Aborn's Podcast Pitching Guide

Blog vs. Podcast Which is the Right Choice for ME? Blog 

Too much. Too little. Too fast. Too slow. Too much video. Too much text. Confusing. Overexplaining. 

We get into: 

• How Erin harnesses her ADHD as a copywriting super power 

Connect with Erin 

Instagram

Website

Learn More about Emily Aborn (host) 

Learn More about She Built This 

• We spend 80% of our time communicating and speak an average of 7,000 words a day.
  

As I learn and explore communication for myself, I share three key concepts in this episode to help improve ours starting today. 

Links Mentioned: 

Marketing Momentum Lab

She Built This 

Office Hours with Emily 

Got two minutes and eight seconds to spare?? Please take our podcast survey!! I welcome you to communicate your feedback! 

Have you ever spent a solid ten minutes (or more) staring at your screen trying to come up with EXACTLY the right subject line? 

Do you wonder which perfect preview text will get them to open your email? 

It's time to RE-THINK our email marketing talk about what your subscribers ACTUALLY want from you. Hint: It's not a wittier subject line. 

Meera and I talk about how taking an inside-out approach to email marketing and creating, and how to use YOURSELF as your biggest asset in creating a connection with your readers. 

• Why to start by getting clear on your values and aligning with who YOU are before hitting "send" on your emails. 

Links Mentioned: 

She Built This Website

Marketing Momentum Lab 

Julie Eason's Book The 5 Author Freakouts 

Meera Kothand Website 

Meera Kothand Facebook Page

Meera Kothand Instagram 

Meera Kothand's Bio: 

Meera is an email marketing strategist and three-time Amazon Best-Selling Author. She’s also the publisher of MeeraKothand.Com, an award-winning site listed as the Top 100 sites for solopreneurs in 2020, 2018, and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year-old daughter.

"Thanks for your purchase! Can we get your feedback!?" 

We are asked for our feedback left and right. We're also giving it unknowingly more often than we think. 

When it comes to receiving it, why can it sometimes be so difficult? Of course, we all WANT feedback to do better, grow, and be the best humans we can be... but at the same time, wouldn't it be nice if someone could just pat us on the back and tell us, "All good!"? 

Maybe if they just delivered it the bad news to us sandwiched between all the positive stuff (the Oreo cookie technique)? 

Today's guest, Sheila Heen will share the unique difficulty around receiving feedback; why this conversation can be so difficult whether you're a giver of it or a receiver. 

We dive into: 

• What are the different types of feedback are: Appreciation, Coaching, Evaluation, and what each form might look like

Links Mentioned: 

Sheila's Book: Thanks for the Feedback: The Science and Art of Receiving Feedback Well (Even When It’s Off-Base, Unfair, Poorly Delivered, and Frankly, You’re Not in the Mood) (with Douglas Stone, Viking/Penguin 2014)

Sheila's Website

She Built This Website

About Sheila 

Sheila is a Founder of Triad Consulting, a Professor of Practice at Harvard Law School, and serves as a Deputy Director of the Harvard Negotiation Project, where she has been developing negotiation theory and practice since 1995.  

Sheila’s corporate clients have included Pixar, Hugo Boss, the NBA, the Federal Reserve Bank, Ford, Novartis, Converse, American Express, and numerous family businesses. She often works with executive teams, helping them to work through conflict, repair working relationships and make sound decisions together. In the public sector she has also provided training for the New England Organ Bank, the Singapore Supreme Court, the Obama and Biden White Houses and theologians struggling with disagreement over the nature of truth and God.

Sheila specializes in particularly difficult negotiations – where emotions run high and relationships are strained.  She is also a co-author of two New York Times bestsellers:  Difficult Conversations: How to Discuss What Matters Most (with Douglas Stone and Bruce Patton, 2nd ed Penguin 2010) and Thanks for the Feedback: The Science and Art of Receiving Feedback Well (Even When It’s Off-Base, Unfair, Poorly Delivered, and Frankly, You’re Not in the Mood) (with Douglas Stone, Viking/Penguin 2014).  She has written for the Harvard Business Review and for the New York Times as a guest expert and as a Modern Love columnist.  

Sheila and her co-authors are working on a 3rd edition of Difficult Conversations with updates and revisions, which will be released in 2022.

Sheila is a frequent media guest and has appeared on shows as diverse as Oprah, NPR, Fox News, and CNBC’s Power Lunch.   She can be heard on podcast episodes of Shane Parrish’s Knowledge Project, Adam Grant’s WorkLife, Hidden Brain, and The Tim Ferriss Show.  She has spoken at the Global Leadership Summit, the Nordic Business Forum, at The Smithsonian, Apple, Google, Microsoft and at the U.S. Air Force Academy.  She got to fly along on a training mission in an F-16 while working with the Air Force to improve feedback to pilots in training.

Sheila is a graduate of Occidental College and Harvard Law School. She is schooled in negotiation daily by her three children.

Cue the Katy Perry: Baby, you're a firework. 

Not trying to be cliche or cheesy here, but seriously... YOU are the firework in your business and when you figure out the marketing technique that really lights you up, you can ignite the fire in others as well. 

My guest Cat Stancik shares about the marketing techniques that really grind her gears and what to do instead. You know the ones: fake scarcity, manipulation, fear-based approaches, and aggressive tactics. 

How can you create an organic marketing strategy focused on YOUR strengths? The secret is in FIREWORK Experiences. 

Experiences that make your prospects and leads say, "WHOA" and then tell all their friends about it. 

If you're ready to re-think marketing and are a clapping hands emoji to all things anti-sleaze, this episode is for you! 

We dive into: 

• What drives Cat bonkers as far in the online marketing world

Links Mentioned: 

She Built This 

She Built This Summer Gala 

Cat's FREE Lead Boss Mixer Event

Cat's FREE Lead Boss Jump Start 

About Cat: 

Time-crunched, expert-based service professionals turn to Cat, known as the LEAD Boss, when they want to create more leverage in business, to scale revenues predictably, without more demand on their time. Cat is the founder of Action Incubator, four times best-selling author, and co-author of international bestselling book Experts Never Chase and creator of the Lead Boss System. If you're tired of boring, buttoned-up business interviews and speakers... it's time for you to speak to Cat. She's direct, open, and will give your audience the edutainment they've been wanting and waiting for!

Connect with Cat

Website 

LinkedIn

Instagram 

Ready for a marketing strategy that helps bring leads, land speaking gigs, and connect with your audience? Tired of trying to compete with puppies and dancing Reels on social media? Marketing is about a lot more than pleasing an algorithm!

It's about building relationships and connection with those who are following you and listening to your content. 

You won't want to miss this episode with my guest, Alesia Galati of Galati Media. 

Alesia Galati runs a full-service podcast management company. She helps business owners launch and maintain lead-generating podcasts.

The principles and tips in this episode can be applied to those with existing podcasts, those looking at starting one, those doing interviews in another format, and just about any idea you're looking to market! 

We get into: 

• Why podcasting? Why Alesia chose podcasting as her method of content delivery and what she loves most about it. 

Links Mentioned in Episode: 

She Built This Summer Gala 

Episode with Emily Aborn and Alesia Galati on the Listeners to Leads podcast 

About Alesia: 

Alesia Galati runs a full-service podcast management company. Meaning you record and her team does the rest. She helps business owners launch and maintain lead-generating podcasts.

She lives in sunny North Carolina with her husband, two small boys, and a rescue pup. When she’s not working, you can find her either hiking, chasing her kids around, or watching the latest Star Wars with her husband.

Connect with Alesia Online: 

Website

Facebook

Instagram 

LinkedIn

Alesia's @wereadsmut Instagram

Today's guest, Patrick McGinnis is the FOUNDER of the term "FOMO". This episode dives in on what is under the fear of missing out and what to do about it.  

If you're overwhelmed by all of the many decisions, opportunities, places to go and people to see and frequently find yourself feeling the "fear of missing out", this episode is for you! 

She Built This members share that they feel FOMO around: home ownership, travel, large scale events, and entrepreneurship itself! 

Patrick is going to share with us how to overcome some of these feelings and to make FOMO a productive force in our lives rather than letting it hold us back.

Our conversation covers: 

• How Patrick started as an angel investor and venture capitalist 

Links Mentioned in Episode: 

She Built This Website

Home Organizing Business for Sale Opportunity: Email Me! 

About Patrick and Connect with Him Online! 

Patrick created the terms FOMO and FOBO while he was a student at Harvard Business School. Now, over 15 years later, he will show you how to banish FOMO and FOBO in order to find the power to choose what you actually want and the courage to miss out on the rest.

Patrick is a venture capitalist, entrepreneur, and the host and creator of the hit podcast FOMO Sapiens, which has surpassed 2 million downloads, consistently ranks among the Top 100 business podcasts in the United States, the UK, India, Canada, Australia, Mexico, Brazil, and 20+ additional markets across the globe.

He is also the author of the international bestseller The 10% Entrepreneur, a guide to part-time personal and corporate innovation published by Penguin in 2016.

His new book Fear of Missing Out: Practical Decision-Making in a World of Overwhelming Choice came out in May 2020.

Website

Ted Talk: How to Make Decisions Faster

Books

Podcast Fomo Sapiens