In an age of automation, authentic, organic outreach stands out. Direct Messages (DMs) have evolved into a powerful sales channel, allowing brands to create genuine connections and drive conversions. In this episode, we deep-dive into the art and strategy of selling in the DMs. But that's not all—discover the potential of tools like ManyChat in supercharging your outreach. We’ll cover best practices, pitfalls to avoid, and strategies to seamlessly combine personal touch with the efficiency of AI. Whether you're a business owner, a marketer, or just curious about the world of DM selling, join us as we unpack the techniques to master this digital sales frontier.

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In today's digital age, artificial intelligence is more than just a buzzword—it's a tool with the power to revolutionize the way we interact online. From personalized user experiences to automated processes, AI can be the secret weapon in your digital arsenal. In this episode, we demystify the concept of AI, shedding light on how businesses and individuals can leverage its capabilities to create significant online value. Listen in as we delve into real-world applications, best practices, and the do's and don'ts of integrating AI into your online strategies. Whether you're tech-savvy or a digital novice, by the end of this episode, you'll have a clear roadmap on how to make AI your biggest online asset.

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Other platforms we use: 

• Veed

The digital realm has opened up a myriad of opportunities for educators and entrepreneurs alike, with digital courses sitting at the forefront of this evolution. But what does it take to create a course that not only educates but captivates? Dive into this episode as we pull back the curtain on the art and science of digital course creation. We’ll share insider secrets on content structuring, platform selection, engaging course design, and the subtle nuances that differentiate a good course from a great one. Whether you’re an educator stepping into the digital space or an entrepreneur eyeing this lucrative market, get ready to jot down invaluable insights and strategies that can elevate your course game.

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Entrepreneurship isn't a one-size-fits-all journey. Whether you're a dreamer with an innovative idea or a doer aiming to scale, understanding the diverse forms of entrepreneurship can be your guiding star. In this episode, we delve deep into the 12 types of entrepreneurship, from the tech-savvy startup founders to the passionate social innovators. We'll discuss their unique challenges, rewards, and the ecosystems that support them. Whether you're just starting out, looking to pivot, or simply curious about the entrepreneurial world, this episode will equip you with the insights to find your unique path and thrive. Join us as we navigate the vibrant and varied world of entrepreneurship! Become an exclusive podcast member today! www.sheconvertsmarketing.com/subscription

Article reference - https://in.indeed.com/career-advice/career-development/types-of-entrepreneurship

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About this episode: Unlock the art and science of crafting a digital offer suite that simply can't be refused. In this episode, we unravel the secrets behind creating compelling digital offerings tailored specifically for service-based businesses. Learn how to pinpoint your audience's core desires, design packages that resonate, and position your services as must-haves in a crowded digital marketplace. Whether you're a seasoned entrepreneur or just starting out, these insights are crucial for amplifying your digital reach, increasing conversions, and ensuring your services stand out. Dive in and transform your digital offerings from ordinary to absolutely irresistible!

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About this episode: As 2023 winds down, are you poised to hit those ambitious targets? Join us in this vital episode as we delve into the potent strategies for Q4 that can help you not just meet, but potentially exceed your year-end goals. From actionable business tactics to leveraging holiday marketing's unparalleled potential, we cover it all. Harness the festive season's power, adapt to market trends, and position your brand for unparalleled success. Whether you're aiming to close the gap on your annual objectives or want to maximize your holiday marketing ROI, this episode equips you with the tools and insights to end 2023 on a triumphant note. Finish strong, strategize smart, and set the stage for an even more prosperous 2024.

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Episode Information: Dive deep into the dynamic world of 'Marketing vs. Advertising' in this enlightening episode. Explore the nuances between these powerful growth tools and learn how to leverage both to skyrocket your business success. Whether you're an ambitious startup or an established brand, understanding the strategic dance between marketing and advertising is key to maximizing visibility and ROI. Tune in to unlock actionable insights, proven strategies, and the secrets behind making each work for your brand's unique journey. Boost your digital presence and turn listeners into loyal customers. Discover the balance, elevate your strategy, and watch your business soar.

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Can you believe it? Ambitious AF with Caroline Lewis is gone, however, she's not done podcasting! Join Caroline Lewis in this kickoff episode of the She Converts™ Marketing Podcast! Dive into the heart of what She Converts™ stands for and discover why this is the podcast every ambitious female entrepreneur has been waiting for. With a focus on providing real, insider insights into the world of marketing, Caroline aims to equip you with actionable strategies to catapult your business to the million-dollar mark and beyond. Whether you're just starting out or looking to elevate your already thriving business, this is your destination for all the tools, tips, and tales you'll need to build your empire. Welcome to She Converts™, where dreams get a strategic plan and every woman is empowered to build her legacy. Let's embark on this transformative journey, together.

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Statistics: https://www.score.org/resource/blog-post/are-women-owned-businesses-successful-male-owned-businesses 

Episode #100

We hit 100 episodes! Let's welcome Amanda Burg to the podcast :) Amanda Burg is the Founder and Creative Director of Liberty Type - a Knoxville-based branding and creative agency. Amanda and her team (all moms of 2) serve entrepreneurs and small business owners in a full-service capacity through strategy, messaging, and brand and web design. Liberty Type has been named a Showit Design Partner, had their work featured in Showit's Spark Anthology as one of the Best Websites of The Year, as 'Daily Inspiration' for VoyageLA, a trusted source for The Social Bungalow, and as an expert on Jessica Whitaker's Build and Bloom podcast.

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Episode #99

I am back! I took some time off to prep and travel to Greece, and it was amazing. A lot of prep went into traveling Grece while also running a multi-6-figure Digital Marketing Agency, but thanks to my amazing team & clients, I was able to enjoy my time abroad!