She Did It Her Way

Do the haters got you down? Are you doubting whether you should have invested your time and energy into building your business? How do you keep a level head? Are you becoming your worst enemy?

Do the haters got you down? Are you doubting whether you should have invested your time and energy into building your business? How do you keep a level head? Are you becoming your worst enemy? As we head into another check in with Cordova Pleasants, owner of Resolute Boutique & Lifestyle, she encourages listeners to follow their passions and take note of what has always been a source of joy in their life. Once you've started down your path of entrepreneurship, she stresses that you need to look past your haters, which can even be yourself, and know that you are in a state of development. Everything you do will not be perfect, and there may be times when you fail, but that's part of the game. Just keep your head up and know that there is a light at the end of the tunnel. Join us for the latest update with Cordova! In this episode you will... Know how to spot signs you're on the right career path Find out what you need to do to stay focused and be the best boss you can be Learn how integrateyour work with your personal life Generate the confidenceto say ’No’ sooner, rather than later, in your career Figure out tactics and platforms that drive the most sales Know how to focus on the positive individuals in your life, and silence the haters and your inner critic INSIGHTS "Look at what keeps coming back, no matter how many different angles you come back to it. Also listen to what other people are saying that you're good at; [things] you don't even think about...keep your ear to the ground." -Cordova Pleasants "You can say 'yes' to be polite, but you're not doing anyone any favors; especially not yourself. Just be honest." -Cordova Pleasants "I am on a personal level to my subscribers. I am very open and honest with them about what's going on in the business and I think they really appreciate that; and therefore they become really great customers because we have such a good rapport." -Cordova Pleasants "Even if your sales are down, you haven't made any new clients, or you're just having a bum week; hold your head up high and do something for yourself...it's going to get better." -Cordova Pleasants "You keep building off of what you already have and keep it going...anything that you do is basically a rough draft, but the point is you have to do it; and then you can improve on it." -Cordova Pleasants "Giving yourself peace and just knowing that it's okay if it didn't work because you can improve on it and it's going to get better." -Cordova Pleasants Resources Facebook Live Resolute Boutique & Lifestyle Pinterest Resolute Boutique & Lifestyle Youtube Resolute Boutique & Lifestyle Instagram Resolute Boutique & Lifestyle Facebook World of Wearable Art

Do you know how to generate clientele in an e-commerce business? Who is your clientele? Where are they located? How do you reach them? How do you know how to develop an invested and loyal customer base? Did you ever think of mentioning chocolate?

Do you know how to generate clientele in an e-commerce business? Who is your clientele? Where are they located? How do you reach them? How do you know how to develop an invested and loyal customer base? Did you ever think of mentioning chocolate? Well Cordova Pleasants did, and found chocolate is a successful trigger tactic for most female audiences, because who doesn't love chocolate?! Besides the chocolate, Cordova has incorporated other elements into developing her marketing strategy for her online store, Resolute Boutique and Lifestyle, such as fashion, adventure, and family. This is an important step for entrepreneurs and allows you to speak directly to your target customer, generate excitement around your brand, and establish what your brand is about. Join us as we continue to follow Cordova on her journey as a new entrepreneur with a focus this week on the best way to spread the word about her business! In this episode you will... Learn how she developed a marketing plan for her online store Get your target audience interested in your core offer Discover what advertising avenues work best for your business Figure out what marketing elements trigger your target audience Drive traffic by engaging your target audience Establish standard operating procedures when handling business collaborations INSIGHTS: "Having a higher frequency is important. If someone sees your ad once [they'll] keep scrolling by but if they see it three or four times, they might remember the logo, or the image." -Cordova Pleasants "When you spend the time to create your custom audiences, you're serving your ad up to people who actually care about it and want to see it." -Cordova Pleasants "I like the details because they point me in the direction of what I see is working, but I also find I can take a step back and look at it objectively and keep focusing on my big picture goal." -Cordova Pleasants "I will have a heavy use of social media and I'm going to be using the 80/20 rule, 80% is useful information and 20% is sales pitch. Relevant information includes: fashion, food, travel, adventure, pets, family and chocolate." -Cordova Pleasants "Chocolate is one of those topics that women just love so when you combine chocolate with one of your other topics, you're hitting two points and people gravitate toward that." -Cordova Pleasants Resources Co-Schedule Resolute Boutique and Lifestyle PinterestYoutube, Instagram, Facebook, Blog XtraTuf Boots Shopify Online Marketing for Small Businesses by Julia Doherty Woo Box, and Pagemodo Alaska Dispatch Travel Juneau Travel Alaska ResoluteBoutique.com/she Screw the Nine to Five

So now that your business is up and running, how do you know how well you're doing? 

Do you have immediate access to your analytics? And once you get those numbers, what and how do you adapt?

Have you figured out what works best for your business operationally?

You've finally become the boss, but maybe you're facing  unanticipated challenges?

Well, you're not alone, and Cordova Pleasants, owner of Resolute Boutique and Lifestyle, understands as she progresses with her new business as well.

So now that your business is up and running, how do you know how well you're doing?  Do you have immediate access to your analytics? And once you get those numbers, what and how do you adapt? Have you figured out what works best for your business operationally? You've finally become the boss, but maybe you're facing  unanticipated challenges? Well, you're not alone, and Cordova Pleasants, owner of Resolute Boutique and Lifestyle, understands as she progresses with her new business as well. In her first 30 days of business, she's discovering how to brand her boutique and blog simultaneously, what practices and customer service tactics respond well with customers/clientele, and much more. Listen in as we help you fine tune your business once the doors are open!  In this episode you will... Find avenues to gain business analytics and adjust operations accordingly Know what platforms work for your business and you Learn to not let your mood and personal life be influenced by the day-to-day numbers Become adept to spotting areas of opportunity Balance your business with your personal life Incorporate elements of what you love into your business Quotes "I was letting my mood be influenced by everyday numbers...there was nothing for like a week and I was all low...I really had to tell myself it's okay and you do not need to get all worked up or let your mood be influenced by the day-to-day. You're in it for the long haul. You're in it for the big picture and you need to expect that."-Cordova Pleasants "Listen to what other people tell you you're good at. Go with it , investigate and see if you could make a business out of it."-Cordova Pleasants "I am no longer the ambassador I am the owner."-Cordova Pleasants Resources Shopify Mendenhall Glacier Ice Caves in Winter Resolute Boutique Resolute  Blog Resolute Boutique & Lifestyle Facebook Resolute Boutique & Lifestyle Pinterest Resolute Boutique & Lifestyle YouTube Channel

What do you do when you have a huge idea, but are clueless on the execution? How do you figure out how to segment your target market? Is there even a place for your dream in the marketplace?

Our guest today, Corielle Laaspere, had the same questions when starting her own marketplace, Lift Uplift. Corielle always had a fire inside of her fueled toward uplifting women. She never knew what to do with her fire, until  she heard a story of a 19 year old computer science entrepreneur, Afreen Rahman,  and a reflective walk with her dog. She decided to create an online network for women to come together and help each other prosper.

What do you do when you have a huge idea, but are clueless on the execution? How do you figure out how to segment your target market? Is there even a place for your dream in the marketplace? Our guest today, Corielle Laaspere, had the same questions when starting her own marketplace, Lift Uplift. Corielle always had a fire inside of her fueled toward uplifting women. She never knew what to do with her fire, until  she heard a story of a 19 year old computer science entrepreneur, Afreen Rahman,  and a reflective walk with her dog. She decided to create an online network for women to come together and help each other prosper. Stay tuned as we find out how Corielle became the head of her very own alliance of powerful women!  In this episode you will... Find a way to hone your big ideas without giving up a fundamental service Learn how to recognize and act on your ambition to lead See how to spot a need for a business in an industry Know when to take the leap into entrepreneurship Be aware of what to consider when starting an ecommerce business Understand what technologies work best for your new business INSIGHTS: "If there were more female perspectives in consumer culture growing up, I would have had a much more empowered view on myself as a woman and a girl."-Corielle Laaspere "The time was right. I hadn't really been financially preparing to become an entrepreneur. I was sort of overwhelmed by passion. I was really so enthusiastic about this and felt like I was doing what I was meant to do with my life and I haven't regretted it."-Corielle Laaspere "It's an alliance of powerful women, it's not just women entrepreneurs. We've created something that is bigger than the marketplace...so it's this very complex global and local system of women combining their power in a way that uplifts them and their communities."-Corielle Laaspere Resources LiftUPlift Website LiftUPlift Worldwide LiftUPlift Facebook LiftUPlift Twitter LiftUPlift Instagram Ms. Tech

Did you take the first steps in starting your business only to have them fall through? Or were you able to make some headway only to be confronted with the overwhelming reality of what it means to be your own boss? Regardless, did that fire in your soul and the determination in your heart ever die?

We didn't think so!

And even if your confidence was shaken, we've got just the cure you need. We check back in with Cordova Pleasant, owner of Resolute Boutique and Lifestyle, and she chronicles the major problems she's faced as her online store takes flight. She reminds aspiring entrepreneurs to find joy in their discouraging and stressful times when starting out, because those problems are born out of being the boss and dictator of your own business.

Did you take the first steps in starting your business only to have them fall through? Or were you able to make some headway only to be confronted with the overwhelming reality of what it means to be your own boss? Regardless, did that fire in your soul and the determination in your heart ever die? We didn't think so! And even if your confidence was shaken, we've got just the cure you need. We check back in with Cordova Pleasant, owner of Resolute Boutique and Lifestyle, and she chronicles the major problems she's faced as her online store takes flight. She reminds aspiring entrepreneurs to find joy in their discouraging and stressful times when starting out, because those problems are born out of being the boss and dictator of your own business. Join us as we give you tips on how to enjoy your lemonade when life hands you lemons! Takeaways: In this episode you will... Learn to develop the mindset of an effective problem solver as an entrepreneur Take rejection as a learning experience and grow from it Know how to conduct business relationships and partnerships and become business savvy Be encouraged to stand your ground when dealing with business negotiations Make sure you know the ins and outs of your business Find the courage to start your business by yourself How to generate content for your business yourself and on a budget  Remember to do your research when coming up with a trademark Insights: "When you're working for other companies...you don't really care about it...but when it's your own business...you can do a happy dance because your problems are exactly what you want to be dealing with" "I had received such support from female entrepreneurs and people wanting to collaborate...it's been such a great experience so far. Everyone wants to help each other out" "Content generates itself as long as you put in the work" "If you're somebody who's listening right now and you're on the fence...if you do one thing a day...you will be so much further ahead." "I love my business problems! Take a step back and look at your problems and analyze them. Are they the kind of problems that you're okay dealing with or are they not? If they're not, maybe you need to readjust and move and find problems that you like to solve."