She Did It Her Way

Do you ever wonder what it’s like to be involved in politics? Have you wanted to get a behind the scenes look into the life of a female politician? How hard is her job, how does she find peace in the fast paced environment and how has her values shifted from when she started to now? And maybe you are even wondering how you can become involved in some way too?

Do you ever wonder what it’s like to be involved in politics? Have you wanted to get a behind the scenes look into the life of a female politician? How hard is her job, how does she find peace in the fast paced environment and how has her values shifted from when she started to now? And maybe you are even wondering how you can become involved in some way too? Today’s guest and fellow Iowan, Abby Finkenauer, is the youngest woman in the House of Representatives for Democrats. In this episode you will… Hear about Abby's life as a State Representative Uncover how to get involved in policy Know the benefits of interest groups Discover the hardest part of her job Identify how her values have shifted Learn what it's like being a young woman in a fast-paced political environment RESOURCES: She Did It Her Way Podcast She Did It Her Way Twitter She Did It Her Way Facebook Abby Finkenauer government website Abby's Twitter Abby 4 Iowa House Facebook “The Four Agreements” by Don Miguel Ruiz INSIGHTS: “At first, a lot of candidates would not want to have really great primary opponents because that’s scary but I really look back on it and I’m thankful for that.”-Abby Finkenauer “There’s really no typical day which I actually really appreciate.”-Abby Finkenauer “Not just fighting against things, but being able to tell the story of what we want to fight for as well.”-Abby Finkenauer “I genuinely really like people.I have a real curiosity about why someone feels the way they feel and if they’re struggling why are they struggling.” “I’m all about reading stats and research and all of that, but I think there’s something to be said about actually living it and talking to people going through it.”-Abby Finkenauer “The hardest part is when you can’t do something that you really feel in your heart that needs to be done to help people and you see the effects of what it has when you can’t get it done.”-Abby Finkenauer “I still have all the core beliefs that I came in with, there’s just other things I care about now that I didn’t know I was going to care about before.”-Abby Finkenauer “When you’re running for the first time you have your story...then you hear other people’s stories and that becomes part of your narrative. There’s just certain things you can’t unhear and certain things then become a part of who you are and what you’re fighting for.”-Abby Finkenauer “It’s really important to step back.”- Abby Finkenauer “You have to be able to remove yourself and step back; my peace comes from being able to do that.” Abby Finkenauer “Figure out what it is you care about and then go be around it.”-Abby Finkenauer “Sometimes your best is not always 100% and always the same every single day. You do your best at where you’re at.”- Abby Finkenauer “I did do this basically single and I didn’t wait to have it all together to do it... I didn’t wait until I was married and had the picket fence and had it all together.”- Abby Finkenauer “If you know it and you’re smart and you care about something, it’s important to just go do it.” -Abby Finkenauer

Are you curious about how to run an e-commerce business? Do you ever wonder what is the best way to acquire consumers? Maybe you’re ready to find a business that’s your perfect fit?

Today’s guest and Co-founder, Alex Batdorf, helps people find their perfect brand fit with Zipfit Denim.

Are you curious about how to run an e-commerce business? Do you ever wonder what is the best way to acquire consumers? Maybe you’re ready to find a business that’s your perfect fit? Today’s guest and Co-founder, Alex Batdorf, helps people find their perfect brand fit with Zipfit Denim. In this episode you will Identify how Zipfit Denim has changed in 5 years Establish why Alex gets good response from mailers Analyze the trends of repeat customers See the benefits of ordering in real time rather than stocking up on retail Realize the cheapest way to acquire ecommerce consumers Learn Zipfit Denim’s revenue model RESOURCES: She Did It Her Way Podcast She Did It Her Way Twitter She Did It Her Way Facebook ZipFit Denim ZipFit Denim Twitter ZipFit Denim Facebook ZipFit Denim Pinterest Alex Batdorf LinkedIn Alex Batdorf Twitter "Leadership Dojo" by Richard Strozzi-Heckler "Assholes" by Aaron James INSIGHT: “When you lose your lead, that signals to other investors that something’s wrong here.”-Alex Batdorf “We always look at channels that are producing a good chunk of revenue for the lowest cost.”-Alex Batdorf “It is so expensive, when you’re a startup, being pure e-commerce.”- Alex Batdorf “Before I buy a product I have to look at reviews, because if I don’t I have no feedback.”-Alex Batdorf “Less than 10% of apparel purchases happen online so that in person component is still so important.”-Alex Batdorf “If you’re an entrepreneur, you are always having to explain CAP to your investors and you’re investors are always going to push you on making that as cheap as possible, so your customer acquisition cost, the lower you can get it the better it is.”-Alex Batdorf “Our whole goal for our customer, in general, is that we are going to make sure you understand what brands fit you and across their different fits.”-Alex Batdorf “Men typically love to buy in bulk the same exact color.”-Alex Batdorf “Instead of stocking on inventory, we stock samples.”-Alex Batdorf “When you’re an entrepreneur, I feel like five years feels like 50.”-Alex Batdorf “Sometimes I think we get so used to feeling busy when we don’t feel that, we’re like ‘i’m not doing enough.”-Alex Batdorf “There are so many people who are assholes along the way, especially to female entrepreneurs.”-Alex Batdorf

Are you ready to take your entrepreneurship to the next level? Maybe you've met someone along the way whose passions and business ideas align with yours?

It's possible to turn your passionate ideas into a clear vision and maintain a happy business partnership.

Today's guests, double the lady boss insight, are Jillian Lorenz & Ariana Chernin. They are the fierce fitness Co-Ceos and founders behind The Barre Code.

Are you ready to take your entrepreneurship to the next level? Maybe you've met someone along the way whose passions and business ideas align with yours? It's possible to turn your passionate ideas into a clear vision and maintain a happy business partnership. Today's guests, double the lady boss insight, are Jillian Lorenz & Ariana Chernin. They are the fierce fitness Co-Ceos and founders behind The Barre Code. In this episode you will... Discover how their business plan started at a NYE party Understand the transition from leaving their jobs to starting their company Learn the strategy behind their growth Hear how they maintain a happy business partnership Compare the difference between a roadmap plan versus a 3-5 year business plan Uncover two things that give them a clear vision RESOURCES: She Did It Her Way Podcast She Did It Her Way Twitter She Did It Her Way Facebook The Barre Code The Barre Code Twitter The Barre Code Instagram The Barre Code Facebook Forbes article about Ariana and Jill "A New Earth" by Eckhart Tolle "Kushiel's Dart" by Jacqueline Carey INSIGHT: “Our vision ultimately is to have a positive impact on women everywhere.” Jill Lorenz “It’s really about making that leap of faith and being confident in what you have in reserve.” Jill Lorenz “It definitely was fearful. It’s a hard transition and you have to be prepared for it and you have to think of the worst case scenario.” Jill Lorenz "When you are an entrepreneur, you have to look at all aspects of your life." Ariana Chernin "There's never a 'right time' but you have to also just know what's going on in your life to make sure that it makes sense and what your fall back is." Ariana Chernin “If you understand your purpose, passion’s gonna kind of ebb and flow with tough days, if you can kind of know this is the purpose, it’s ok to loose some passion here and there, especially in the beginning that’s going to drive you to stay positive and motivated- Ariana Chernin “Now that we are a much larger company and a much more crowded industry, for us it’s about understanding our landscape.” Jill Lorenz “It’s really about us understanding what our road map looks like and being able to anticipate any roadblocks that come up, and putting in an infrastructure that enables us to pivot and change as needed to stay market leaders in the industry.” Jill Lorenz “There is no failure. A failure is really a win, so we call them fins.” Jill Lorenz "We can’t be stuck in a way to get from A to Z, it’s about being able to pivot and finding the best, fastest, most quality way to get there."Jill Lorenz “It’s always different and that’s what really keeps us excited, motivated and growing. So that is one of the pros of being an entrepreneur.. But sometimes it can be frustrating as well.”-Ariana Chernin “Stay hungry, especially in our industry and as entrepreneurs it’s about evolving.” -Jill Lorenz

Did you begin a business venture and something didn’t work out along the way? Maybe you haven’t started yet, but you have an entrepreneurial plan. You may be scared to take action because of fears like unexpected changes to your plan and ultimately failure?

You cannot escape these fears and changes, because they come along with entrepreneurship.

But what also comes with it, and has double the strength as your fears, is

R-E-S-I-L-I-E-N-C-E.

Did you begin a business venture and something didn’t work out along the way? Maybe you haven’t started yet, but you have an entrepreneurial plan. You may be scared to take action because of fears like unexpected changes to your plan and ultimately failure? You cannot escape these fears and changes, because they come along with entrepreneurship. But what also comes with it, and has double the strength as your fears, is R-E-S-I-L-I-E-N-C-E. Today’s guest, Beth Peterson, is the brains behind Yummie Network. She had to reinvent her brand after an unexpected change behind scenes in her original company. Beth did not give up and shows off her resilience like boss. In this very candid episode you will… Understand the process of getting funded Hear some traits all entrepreneurs must have Value the extreme importance of evaluating a partner Learn about the process of reinventing a brand Advance your skills going into a funding meeting Acknowledge the importance of building revenue and not just funding RESOURCES: She Did It Her Way Podcast She Did It Her Way Twitter She Did It Her Way Facebook Beth's Twitter Beth's Instagram Beth Peterson Personal Website Yummie Network Yummie Network Twitter Yummie Network Facebook Yummie Network Instagram Beth Peterson LinkedIn Foodieblogroll Worldfoodchampionships Tim Ferriss Twitter "Miracle Morning" by Hal Elrod INSIGHTS: “This all sort of evolved through my love and passion for food and creating content for food.”-Beth Peterson “You have to be ready to see things through and know when it’s time to make another move.”-Beth Peterson “There’s a lot of risk taking and sometimes it works and sometimes it doesn’t. Sometimes, the not working part is OK because you’re supposed to reinvent and come up with something at better.”-Beth Peterson “You gotta be ready to sort of accept when things aren’t going the direction you think they’re going to go and pivot and take what you have and make something new.”-Beth Peterson "You have to have that resiliency and perseverance as an entrepreneur"-Beth Peterson “I tend to dive into things whole heartedly without really evaluating everything.”-Beth Peterson “Sometimes you have to make errors so the next thing that you do is going to be even stronger.”-Beth Peterson “That’s not how life works. It doesn’t always go your way.”-Beth Peterson “There was a moment where I was like 'I can’t keep dragging myself through this. I need to make a move right now.”-Beth Peterson “Even though I am in love with this project and I want to keep moving on it, I can’t because I know it's going to be difficult for me to make money on this so i've gotta move on.”-Beth Peterson “I’ve learned some serious lessons and I won’t be doing that again.”-Beth Peterson “You need to focus on improving your model and you need to make sure you focus on revenue..”-Beth Peterson “Focus is a huge thing for entrepreneurs.”-Beth Peterson

Is the 9-5 path society created for you not working out? Maybe it feels like everything in life is falling through and flashing lights point you in the direction to leave the corporate lifestyle but you stay because you want stability?

Today’s guest, Janelle Brown, is the founder of Fearfully Fashioned and she gives us a behind the scenes look into a full month of taking the leap full-time.

Is the 9-5 path society created for you not working out? Maybe it feels like everything in life is falling through and flashing lights point you in the direction to leave the corporate lifestyle but you stay because you want stability? Today’s guest, Janelle Brown, is the founder of Fearfully Fashioned and she gives us a behind the scenes look into a full month of taking the leap full-time. In this episode you will… · Understand the transition from working at a company to working on your own · Compare a blogger mindset versus a business mindset · Hear how Janelle obtained her first client · Listen to the story of how Janelle learned coaching skills · Learn Janelle’s version of a business plan · Uncover Janelle’s business fears RESOURCES: She Did It Her Way Podcast She Did It Her Way Twitter She Did It Her Way Facebook Beautiful U Coaching academy Megan's Revenue Planning Sheet "Profit First" Mike Michalowicz INSIGHTS: “So many different parts of our lives contribute to our purpose and what we’re called to do.” –Janelle Brown “It was my fault for not feeling how I wanted to feel and not being where I wanted to be and from there I was like ‘these self-sabotaging behaviors have to go.”- Janelle Brown “It was a lot of me having faith that these things were going to work out but at the same time scrambling in my mind like how am I going to make this happen?”- Janelle Brown “Everything was pointing to me leaving that traditional 9-5 lifestyle, but I was fighting it because I wanted stability and everything.”- Janelle Brown “I decided that I need to shift my blogger mindset to a business mindset and less focusing on it as a hobby but as an actual stable career.” –Janelle Brown “Coaching isn’t something that can happen in one session. It’s a process.”-Janelle Brown “My goal is tailored to revenue generated activity versus just blog building.” –Janelle Brown “Getting validation from others is something that I struggle with.” –Janelle Brown ‘Every time that I did a clarity session I saw me in that person how I was a year or two ago.”- Janelle Brown “A lot of entrepreneurship is having the faith that your idea is going to be well-received and that there’s going to be people there who take part in that vision as well.”-Janelle Brown “It’s all about having that faith to be diligent and to keep on putting in the work trusting that it will work out.”-Janelle Brown “When you serve people and you give value to them, there is no other way for it not to work out.”-Janelle Brown “Regardless of the numbers and where I am now, everyday is a day I’m closer to where I I’m trying to be and every ‘no’ is one ‘no’ closer to a yes.”- Janelle Brown “We think that we need to have this amazing business and blog but what I’ve realized is it’s all about budgeting and making room for those things as you grow.”-Janelle Brown