She Did It Her Way

She Did It Her Way

By Amanda BoleynBusinessEntrepreneurshipEducationSelf-ImprovementMarketing
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She Did It Her Way episodes

  • SDIHW 018: Sara Davidson

    Ep. 17 – Embracing Vulnerability with Sara Davidson

    Sara Davidson is the founder and CEO of Hello Fearless, The School for Female Entrepreneurs created to help women start, grow and scale companies, while unleashing their full potential as women. Hello Fearless offers Boss School, a 90-day online course and exclusive society of badass women getting equipped with the tools and skills to whip their dream businesses into shape and finally make the money they deserve.

    “When your entire identity is surrounded by the same goals as a company, your career, or a job and you lose it all at once […] It was a big wake-up call”

    Alignment :: Living your true purpose

    Worked with the Global Foundation of Entrepreneurship to launch an online curriculum available to women regardless of where they are located in the world – Enter:: Boss School

    Boss School offers a community of support and learning preferences accessible any time for every learner.

    Building an Online Course:

    • Ask yourself: What is your desired result that your target customer will have at the end of the course?

    • Put up a sales page and pre-sell to see if people bite!

    • Think of the flow and how each module builds upon one another

    • Bake in accountability by partnership

    • Using the right platform for website/course functionality

    • Working with subcontract developers

    • Developer and designers come through references

    “Don’t ever make decisions out of a scarcity mindset”

    Energy:

    Drained when creating content and selling simultaneously – batch your time

    Gets energy from some things that take energy – get enough sleep and stay healthy

    “Burnout happens when you lose connection to yourself”

    Burnout:

    Your body will tell you. When you don’t take time to stop, pause, and take care of yourself. Energetically you know you’re exhausted. You lose motivation to create epic things.

    “Anxiety is a fear of the future. Depression is a fear of the past.”

    Counter-correct: Take a few days to do a hard reset.

    Then: Incorporate daily rituals into your life.

    • Wake up

    • Stretch

    • Drink lemon water

    • Practice gratitude exercises

    • Meditate

    The world is waking up and we need to prioritize taking care of ourselves above everything else.

    “When I take care of myself, I can do things in one-tenth of the time than when I’m exhausted”

    Stop trying to do it all – Ask for help

    “If you’re doing things that you’re naturally good at and you love, you’ll get energy from it”

    Self-Discovery: The Enneagram – Personality test tells you… how you get energy, how you operate when you’re stressed, what type of work you love.

    “If you are so relentlessly passionate about what you are building, you can attract very talented people to work for you”

    A Taste of Boss School: First four weeks – “The Core Four”

    What students get:

    • Changing your relationship with time

    • The importance of daily rituals

    • Meditation

    • Self-Awareness

    • Mindset Training

    • Visualizing the type of lifestyle you want

    • Creating your business model

    • Financing your business

    “The whole point of entrepreneurship is to build an extraordinary life”

    If you’re not happy and fulfilled and don’t wake up every day wildly excited about what you’re doing – what is the point?

    “You have to work through rewriting your limiting beliefs to even get to the point of seeing what is possible”

    “Being surrounded by other epic, heart-centered, ambitious women in a community that encourages you and invites you to be vulnerable is transformational in itself.”

    You’re motivated to do that deep inner-work that is necessary for you to really get clarity around what is possible and to unleash your full potential.

    “The key is to start feeling good right now”

    Practice Gratitude Every Day

    “Once you start practicing right now, living in the present moment, you can start dreaming”

    Advice: Be vulnerable. Vulnerability is sexy.

    “When you’re vulnerable, that’s when people fall in love with you”

    Book Recommendation: The Big Leap – Gay Hendricks and Thrive – Arianna Huffington

    Find Sara at: hellofearless.com, @hellofearless (Twitter, Instagram, Pinterest, Facebook)

    @saradavidson on Twitter

    Related Episodes:

    • SDIHW 001: Executing Entrepreneurship
    • SDIHW 002: Act Like a Lady, Think Like a Boss
    • SDIHW 013: Stop, Collaborate and Listen
    44 min
  • SDH 017: Creating a Consumer Product Like a Boss with Leap Caplanis
    Leah Caplanis is the founder of SOCIAL Enjoyments, an alcoholic beverage company with the mission to create the most health-conscious alcohol available today; to empower people to live vibrant, connected lives.
    Leah shares her incredible story defeating thyroid cancer with a natural diet. She found herself no longer wanting to live a restrictive life and desired the enjoyment she received from alcohol without the regretful feelings later.
    39 min
  • SDIHW 017: Leah Caplanis
    Leah shares her incredible story defeating thyroid cancer with a natural diet. She found herself no longer wanting to live a restrictive life and desired the enjoyment she received from alcohol without the regretful feelings later.
    39 min
  • SDH 016: Steps to Building a Mobile App with Kim Harrod
    Kim Harrod is the CEO and Founder of Keepsayk – The Instant Scrapbook of Your Life
    An iPhone app that allows you to create beautiful, sharable scrapbooks right from your phone using photos, videos, text captions and sharing via text, email, Twitter, Facebook, Pinterest, etc. For all of those who are “time starved but experience rich!” ← [we love this!]
    44 min
  • SDH 015: Create a Life that Lights You Up with Cassandra Bodzak
    Cassandra Bodzak is a #lightmaker! As a health and meditation expert, her main gig involves coaching women, one-on-one, to help guide them to creating a life that lights them up through CassandraBodzak.com. She also does speaking and conducts guided meditations for businesses of all sorts. Check out her guided meditations on her YouTube channel!
    1 hr 1 min
  • SDH 014: Launching an Online Store with Katelyn Kosinski
    Katelyn started her blog the summer before she graduated from college. Not too long after, she developed the idea to open an online store. Katelyn challenged the status quo and chased after her dream right out of college. Now, the founder of the online store, Woodbury Lane and blogger at KatelynNow.com, she’s killin it! And we’re so excited to have her on the #podcast!
    40 min
  • SDH 013: Stop, Collaborate & Listen with Melissa Jones
    Melissa Jones is the Chief Encouragement Officer at theCEOffice, a management consulting boutique with a goal to create opportunities for creative entrepreneurs and small business owners to flourish and be successful. Along with running her consulting business, Melissa runs the very popular Creative Chic Coffee and Collaborations events, a unique and intimate networking event for creative female entrepreneurs.
    32 min
  • SDIHW 013: Stop, Collaborate & Listen
    Melissa Jones is the Chief Encouragement Officer at theCEOffice, a management consulting boutique with a goal to create opportunities for creative entrepreneurs and small business owners to flourish and be successful. Along with running her consulting business, Melissa runs the very popular Creative Chic Coffee and Collaborations events, a unique and intimate networking event for creative female entrepreneurs.
    32 min
  • SDH 011: The Power of Partnership with Sam Saifer & Carolyn Pelissero, founders of BoldFace Communications
    Boldface Co. is a boutique marketing firm, creating memorable marketing campaigns and events for clients in the fashion, start up, hospitality, retail and real estate industries. They deliver personal attention to every client and project. Carolyn and Sam become an extension of their client’s brands fulfilling all of their marketing, public relations, event management, social media and strategic partnership needs.
    **Ep. 11: Title with Carolyn Pelissero and Sam Saifer Berngard, founders of BOLDFace Co.**
    Boldface Co. is a boutique marketing firm, creating memorable marketing campaigns and events for clients in the fashion, start up, hospitality, retail and real estate industries. They deliver personal attention to every client and project. Carolyn and Sam become an extension of their client’s brands fulfilling all of their marketing, public relations, event management, social media and strategic partnership needs.
    2 years ago Carolyn and Sam joined forces to combine PR, media relations, and events for Boldface.
    Carolyn started the company after being approached several times for her help in PR and marketing for new businesses. Sam came into the mix and added a social and events element to the company.
    _“I always knew I wanted to work for myself”_
    Partnership: They balance out each other’s strengths and weaknesses. They learn a lot from each other without having to learn every aspect of the business right away.
    _Carolyn:_ “When it was just me it was hard to not have anyone to ask for insight. Not only is it nice to share the work and ideas, but to have that support system built in – It makes things a lot easier to have a partner.”
    On their work: _“It’s a fun way to incorporate the people that we love into work.”_
    Evolution of PR: “Social media is going to be a huge player in the PR world, more so then your typical print media”
    _“If you’re not incorporating that strategic partnership and trying to get ambassadors on board by tapping into people with a large following, you’re really missing out on a huge part of what PR has become – You just have to evolve with it.”_
    PR is public relations. It is how you are communicating your brand and what you have to offer to the public. It is also a very gray area. It’s going to continue to get blurred as long as social media allows people to become important in their own way.
    _“People are very self-important now more than ever”_
    Advice to become an influencer: Put yourself out there and go to as many events and network as possible. You need to look credible too. Look professional and _spell check_! The little things will set you apart.
    _“Finding the unique spin on things - The unique ones that have their own twist really stand out - That’s really important. Be true to yourself, and be unique, and don’t try to mimic what other people are doing.”_
    Overcoming Challenges: _It’s hard not to be accessible when now you can be (accessed) at all times_
    Creating Boundaries: _Sometimes you’re at your home office and you want to get some work done at 10 PM, but sometimes it’s a good idea to leave it in the draft folder and send it the next day if you don’t want to open up the flood gates to encourage others to do it to you._
    Moment of Growth:
    _“You don’t need a class in anything. You take what you’re good at, your strengths, and what you like to do and turn it into your own business. You’re good as gold.”_
    Book Recommendations:
    _Carolyn:_ [Freakonomics – Steven Levitt & Stephen Dubner](http://www.amazon.com/Freakonomics-Economist-Explores-Hidden-Everything/dp/0060731338) & [The Four Hour Work Week – Tim Ferriss](http://www.amazon.com/dp/0307465357/?tag=googhydr-20&hvadid=36294904899&hvpos=1t2&hvexid=&hvnetw=g&hvrand=16417566644830620598&hvpone=12.00&hvptwo=39&hvqmt=b&hvdev=c&ref=pd_sl_9e2a0wvmqw_b) (a repeat that we _love_)
    _Sam:_ [Grace: A Memoir - Grace Coddington](http://www.barnesandnoble.com/w/grace-grace-coddington/1005323116?ean=9780812993356) & [Lean In – Sheryl Sandberg](http://www.amazon.com/Lean-In-Women-Work-Will/dp/0385349947)
    _Other misc. mentions:_ [Jenna Lyons Article](http://www.racked.com/2015/3/2/8135519/jenna-lyons-career-advice)
    _“I’m very much inspired by other inspiring women.”_
    Inspirations:
    _Carolyn:_ “Working for yourself, you have to stay motivated and be a little bit of a hustler and a go-getter” | Like the news flash in college, when no one is making sure you do your homework, you have to be self-sufficient – it’s the same way when you have your own business. | “I’m way more productive now than I ever was at a desk job.” | You’re not going to get paid if you’re not doing anything or doing a good job.
    _Sam:_ _“Success is a feeling that keeps you motivated.”_
    A Day In The Life:
    Carpool + Dress the same ;) + Early morning client meeting + Meet with Intern at Soho House + Accountant calls and emails + Keep each other up to speed working together
    _“Every day is truly chaos – Every day is so different, and fun, and unique, and spontaneous!”_
    Advice:
    _“The way you get ahead is by doing something that you love and committing to yourself to do that, because then you’ll be happy, and you’ll work hard, and you’ll get noticed for that.” – Jenna Lyons_
    _Sam:_ Ask yourself - Why do I deserve this and why do I want this? | Love what you do so much that you don’t even really know that’s how hard you’re working. | The motivated and hard working person is hard to come by.
    _“Work hard and love what you do.”_
    _Carolyn:_ Hand written thank you notes go a long way! | Know that business is cyclical, there are ups and downs, and you might lose a client, but be patient, and know that someone else will come about. | “Enjoy the risk because it does all work out.”
    _“As long as we can continue to work where we are happy and confident about what we’re doing then that’s all we care about.”_
    ::Find Carolyn, Sam and BoldFace: Instagram ( [@BoldFaceChicago](https://instagram.com/boldfacechicago/)), Twitter ( [@BoldFaceCo](https://twitter.com/boldfaceco)), [BoldFaceChicago.com](http://www.boldfacechicago.com/)::
    37 min

About She Did It Her Way

From the publisher's feed

Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, how to confidently transition out of your 9-5 and become a full-time business owner. Along with sharing her business savvy tips, she interviews women who have also gone out and done it their way (Amy Porterfield, Jenna Kutcher, Julie Solomon, Lori Harder and many more).