She Got Lucky

Launching is more than just a sales tactic; it's about building excitement and connection.

If the word "launch" makes you feel a bit queasy, you're not alone. Many of us think launching is outdated or just plain exhausting. But here's the truth: if you've got something to offer, you're already launching. It's not just about hype; it's about creating desire and momentum.

In this episode, I sit down with the incredible Rachel Spencer, The Launch Queen herself. Rachel's been mastering the art of launching for nearly a decade, and she's here to share her journey from small-town beginnings to becoming a powerhouse in New York City. We dive into the highs and lows of launching, the mindset shifts needed, and how to find a launch style that feels right for you.

Rachel's story is one of resilience and transformation. From battling personal challenges to becoming a sought-after business coach, her journey is a proof of the power of staying true to oneself. Whether you're gearing up for your first launch or looking to refine your strategy, this episode is packed with insights and strategies that will change how you think about launching.

Tune in now and let's get launching! 🎧

Connect with Rachel:

Instagram - https://www.instagram.com/mycoachrachel 

Check out their colourful Austin Airbnb - https://www.instagram.com/dreamhouseaustin/ 

Rachel’s Launching Archetype Quiz - https://xyd6cbdh1pb.typeform.com/to/OcGOWpqe?typeform-source=stan.store 

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge 

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/ 

4. Connect with Alisha on ⁠⁠LinkedIn 

➡️ https://www.linkedin.com/in/alisha-marfatia/

Have we just witnessed the biggest marketing flop of 2025?

Everyone’s talking about the latest film… Materialists, not because it was brilliant, but because the trailer set us up for one thing… and delivered something completely different.

People went in expecting a fun, flirty rom-com. What they got was a depressing existential drama. Cue disappointment. Cue backlash. Cue chaos online.

And as wild as that sounds…

This may be exactly what your content is doing to your dream clients.

In this episode, I’m unpacking:

• What Materialists got so wrong (and why the backlash is a marketing masterclass)

• Why your content is the trailer to your offer and what happens when they don’t match

• The invisible trust leak that happens when people feel misled by your marketing

• How to stop attracting the wrong people (or confusing the right ones)

• A simple way to make sure your content sets the right expectations and builds desire for what you’re actually selling

If you’ve ever felt like people love your content but don’t convert…

This is your reality check (and your fix).

🎧 Tune in for a spicy rant, some real talk, and a blueprint to stop your best offers from flopping harder than Materialists.

P.S. If this episode speaks to you, you’ll want to go back and listen to 

- EP18: Branding in Disguise:  https://podcasts.apple.com/au/podcast/18-branding-in-disguise-how-to-discover-your-brands/id1739877202?i=1000663610011

and 

- EP47: Creative Burnout & Rediscovering Your Heart in Business: https://podcasts.apple.com/au/podcast/47-creative-burnout-rediscovering-your-heart-in-business/id1739877202?i=1000715202460

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge 

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/ 

4. Connect with Alisha on ⁠⁠LinkedIn 

➡️ https://www.linkedin.com/in/alisha-marfatia/

You don’t build a seven-figure business by accident. In this episode, I’m joined by the incredible Demi, a powerhouse mentor who started with nothing and built a coaching business that’s as aligned as it is successful.

We dive into what it actually takes to scale with sustainability, the difference between showing your process and just sharing tips, and why conviction in your offers is one of the strongest sales tools you’ll ever have.

Demi also gets real about refining your offer suite, owning your voice even when the industry gets noisy, and how fast action means nothing if it’s not intentional. If you’re ready to create real growth without burning out or building something that doesn’t even feel like you, this one’s for you.

You’ll hear:

Listen now, take notes, and then take action. When you’re done, DM me what landed. I’d love to hear how you’re showing up with more conviction in your business.

Connect with Demi:

Instagram: https://www.instagram.com/yourbizcoachdemi 

Carousel Conversion Masterclass: https://offers.yourbizcoachdemi.com/carousel-conversion-checkout 

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge 

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/ 

4. Connect with Alisha on ⁠⁠LinkedIn 

➡️ https://www.linkedin.com/in/alisha-marfatia/

There was a moment where everything looked successful on the outside… but something inside me felt completely off.

In this solo episode, I’m getting real about what it looks like when you hit success but still feel misaligned. I talk about what happens when you drift away from your heart in business, how burnout can show up in unexpected ways, and why it’s crucial to pause and actually listen to yourself.

This conversation isn’t about dramatic pivots or throwing everything away. It’s about coming back to your creativity. Your truth. Your joy.

We explore how easy it is to confuse desperation for determination, and why the most powerful business moves start with self-awareness - not external validation. I also share how I filtered out the noise to reconnect with my voice and how you can too.

I'm also hosting a free one-off live call, Rediscover Your Heart, to help you come back to that space — no replays, limited spots.

This is your reminder that your business doesn’t need a new strategy. It might just need a moment of honesty.

Come take that moment with me.

PS: If this episode lands, screenshot and tag @thesocialimpact.co and @shegotluckypodcast with your biggest insight. I want to hear what came up for you.

SAVE YOUR SEAT for the Rediscover Your Heart Call!

➡️ https://alisha-marfatia.mykajabi.com/rediscover-your-heart-signup

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge 

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/ 

4. Connect with Alisha on ⁠⁠LinkedIn 

➡️ https://www.linkedin.com/in/alisha-marfatia/

What happens when someone accuses you of copying content - and the internet runs with it?

In this bonus episode with Ginny and Laura, we unpack a very real experience Ginny went through when someone claimed her content was a copy. It sparked a whirlwind of assumptions, callouts, and a close encounter with Cancel Culture. And we’re not just talking about drama - we’re talking about the emotional toll, the boundaries we set, and the legal steps creators sometimes have to take to protect their brand.

We also dive into what really separates inspiration from imitation in this content-saturated world, and how to navigate tough moments without losing your creativity, your voice, or your confidence.

This is the conversation for any creator who’s felt misunderstood, misjudged, or like they had to defend their originality. It’s honest, a little fiery, and full of the reminders we need as business owners in the spotlight.

🎧 Press play and let’s get into it.

Then tell me: What’s your take on Cancel Culture in the content world? Share your story in the comments. This is a convo we need to be having.

Connect with Laura and Ginny:

Laura’s Instagram: https://www.instagram.com/laurahaleydt/ 

Ginny’s Instagram: https://www.instagram.com/ginnyfears 

Check out their website: https://elsynergy.co/start-here 

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge 

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/ 

4. Connect with Alisha on ⁠⁠LinkedIn 
➡️ https://www.linkedin.com/in/alisha-marfatia/

If you’ve ever felt like your content was flatlining, this episode is for you.

I had an amazing chat with Ginny and Laura—two brilliant creators who know what it’s like to hit a wall with Instagram growth. We talked about what really happens when things stop working, how they paused to reflect, and the messy (but powerful) decisions that followed.

From experimenting with rebrands to shifting content strategies, they pulled back the curtain on what it takes to stay relevant and real online. It’s not about chasing trends—it’s about evolving with intention.

This one’s for the creators, founders, and business besties who’ve ever wondered: What now? Listen to this episode and let’s chat about what growth really looks like behind the feed.

Connect with Laura and Ginny:

Laura’s Instagram: https://www.instagram.com/laurahaleydt/ 

Ginny’s Instagram: https://www.instagram.com/ginnyfears 

Check out their website: https://elsynergy.co/start-here 

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge 

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/ 

4. Connect with Alisha on ⁠⁠LinkedIn 

➡️ https://www.linkedin.com/in/alisha-marfatia/

If you’ve ever felt stuck because of the stories you tell yourself about money, success, or your own potential — this is the episode you need.

This week, I’m joined by the incredible Rayna Campbell, a mentor for high-achieving entrepreneurs who are ready to break through the noise in their heads and create the business (and life) they know they’re meant for.

Rayna shares her journey of how ‘rapid rewiring’ completely changed her reality — shifting deep-rooted beliefs, rewriting her relationship with money, and stepping fully into her power. We talk honestly about how the mind loves to cling onto judgment, comparison, and old narratives... and how they quietly hold you back.

Success isn’t about luck. It’s about mindset, energy, confidence, and letting go of the old stories that no longer serve you. If you’ve been feeling like you’re carrying the weight of past experiences, this conversation will help you see that you’re just one choice — and one belief shift — away from a completely new reality.

You are the most valuable investment in your business and life. Let’s stop letting old limits decide what’s possible for our future.

🎧 Hit play now — and if this episode hits home, screenshot it, tag me @thesocialimpact.co and @shegotluckypodcast, and let’s spread the goodness.

Connect with Rayna on Instagram - https://www.instagram.com/raynacampbell_business 

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge 

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/ 

4. Connect with Alisha on ⁠⁠LinkedIn 

➡️ https://www.linkedin.com/in/alisha-marfatia/

5. Connect with Alisha on ⁠⁠LinkedIn here.⁠⁠

6. Order your own Full & Filled glass ⁠⁠here⁠⁠ and use "SHEGOTLUCKYPOD" for 15% off.

If you've ever looked at your vision board and felt like it's "just not happening fast enough"? This episode is for you.

In this episode, I sat down with breathwork and manifestation queen, Ava Johanna (bestselling author, breathwork expert, and all-around powerhouse) to talk about what really goes into building that oh-so-dreamy vision board life.

Ava gives us an unfiltered look into her journey from struggling entrepreneur to finding real, internal fulfilment.

We dive into manifestation and vision boards, but not how you've seen or heard about them before... it's about preparation, mindset shifts, and trusting yourself in the waiting seasons.

This episode is your permission slip to trust the process and to make a new choice any time you want. Tune in now and get ready to rethink how you see success, sales, and your next level of personal growth.

Connect with Ava:

• Website: www.avajohanna.com
• Instagram: https://www.instagram.com/avajohanna
• Get your copy of Your Vision Board Life today

Loving the podcast and wanting more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday
2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!
3. Connect with Alisha on Instagram (Got a question you'd like answered in an upcoming episode? Send Alisha a DM)
4. Connect with Alisha on ⁠⁠LinkedIn

You know how Taylor Swift has her eras? Each one tells a story, has its own vibe, and takes us on a journey. That’s exactly what I’m diving into in this episode.

I’m breaking down how you can use the same idea to build your own Binge & Buy Reel Series—a content strategy that makes people want to stick around, scroll back, and then buy from you without feeling sold to. We’re not just posting for the sake of it anymore. We’re creating a universe that’s cohesive, intentional, and iconic to you.

In this solo chat, I’m giving you the framework to make your content build on itself, speak directly to your audience, and move them from “just watching” to actually wanting to work with you. No fluff, just real talk and steps you can actually run with.

If you’ve been feeling stuck with what to post or how to show up consistently, this episode is the permission slip you’ve been waiting for.

🎁 Want a content universe template to map this out for yourself?

Take a screenshot of this episode, share it to your stories, and tag @thesocialimpact.co and @shegotluckypodcast—and I’ll DM it straight to you!

👑 Ready to build your own Eras-level content?

Join Queen of the Screen and let’s start creating content that not only looks good—but feels right and actually works.

➡️ https://alisha-marfatia.mykajabi.com/offers/Rp2aWB6t/checkout 

🎧 Tune in now and DM me your biggest aha moment—because your content era is calling, and it’s about to get binge-worthy.

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/ 

4. Connect with Alisha on ⁠⁠LinkedIn 

➡️ https://www.linkedin.com/in/alisha-marfatia/

If you’re someone who feels like you need to save your clients or carry their outcomes? This episode is a must-listen. In today’s episode, I chat with the brilliant Sarah Lambert about the shift from a 'regular' coach to a high-impact coach. How doing so will generate more wealth and bigger impact for not just yourself but your clients as well.We talk about:🍀 The mindset shifts that moved Sarah from her corporate job into building a thriving online business🍀 Why awareness is the real game-changer when it comes to ditching limiting beliefs🍀 The pressure to be the “good girl” in business (and how that holds us back more than we think)🍀 And what it means to take radical responsibility for your life, even when it’s uncomfortableWe also dig into what high impact coaching really looks like and how it’s so much more than giving advice. It’s about holding space for deep transformation.This episode is a powerful reminder that self-empowerment doesn’t come from doing more, it comes from doing the right inner work, creating space for presence, and learning to back yourself fully.Connect with Sarah: https://www.instagram.com/thesarahlambert/ Want more?1. Hit follow or leave a review! New episodes of She Got Lucky drop every Tuesday.2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start! 3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!4. Connect with Alisha on ⁠⁠LinkedIn