She Got Lucky

USE THE CODE SGLPOD50 AND GET 50% OFF FOR THE PINNED REELS SYSTEM PROGRAM!

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You know that feeling when you’ve spent hours creating content, but it doesn’t actually lead to sales? Yep, we’ve all been there. But what if I told you there’s a way to turn your Instagram profile into a mini sales machine—without constantly posting or chasing leads?

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In this episode of She Got Lucky, I’m diving into the power of Instagram’s pinned posts and how they can drive consistent, passive sales when done right. We’re talking about more than just picking three random posts to pin—we’re building a strategic system that works for you 24/7.

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We’ll cover:

✔ The real reason your pinned posts aren’t converting (yet!)

✔ The must-have elements of a high-converting pinned post

✔ Why binge & buy content is the secret to keeping visitors engaged

✔ How to structure your Instagram like a shopfront—so people instantly know what you offer

✔ The automation hacks that make selling effortless

✔ Why video content beats static posts every time (and how to leverage it!)

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If you’ve been relying on posting and hoping for the best, it’s time for a smarter approach. This strategy can literally increase your sales overnight—without adding more to your workload.

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🔥 Ready to make Instagram work for you instead of the other way around? Tune in now, and let’s get those passive sales rolling!

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🎙 Listen now on Spotify, Apple Podcasts, or wherever you tune in.

💬 After listening, drop a comment: What’s one thing you’ll tweak in your pinned posts?

📲 DM me on Instagram [@thesocialimpact.co] if you have questions—I’d love to chat!

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

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2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

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3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

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4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

Strategy, messaging, content? Yes, it's important but in this episode I chat with Stephanie Swail about the biggest secret to high-level sales and the leading coaches.

We dive into:

• The myth of luck and the truth about self-liberation
• How over-delivering can actually hurt your business
• High-level sales and why transformation sells more than tactics
• The importance of conviction in your messaging, because if you don’t believe in your offer, neither will your audience
• Why readiness isn’t a feeling, it’s a decision

Stephanie shares her own business plot twist and what it took to shift from waiting for the “right time” to stepping into leadership with full conviction.

If you’re ready to stop holding yourself back and claim your next level, this one’s for you.

Drop a comment or DM me, what’s one shift you know you need to make in your business right now?

Connect with Steph on Instagram - https://www.instagram.com/stephanieannswail/

Strategy, messaging... yes, it's important but in this episode I chat with Stephanie Swail about the biggest secret to high-level sales and the leading coaches.We dive into:🍀 The myth of luck and the truth about self-liberation🍀 How over-delivering can actually hurt your business🍀 High-level sales and why transformation sells more than tactics🍀 The importance of conviction in your messaging, because if you don’t believe in your offer, neither will your audience🍀 Why readiness isn’t a feeling, it’s a decisionStephanie shares her own business plot twist and what it took to shift from waiting for the “right time” to stepping into leadership with full conviction. If you’re ready to stop holding yourself back and claim your next level, this one’s for you.Hit play, tune in, and let’s talk about what it really takes to create a business that works.P.S. Drop a comment or DM me, what’s one shift you know you need to make in your business right now? Let’s chat!Connect with Steph on Instagram - https://www.instagram.com/stephanieannswail/

Let’s be real—marketing has gotten way too complicated. With all the pressure to create Reels, jump on trends, and post constantly, it’s easy to lose sight of what actually matters: connection.

In this episode of She Got Lucky, I’m breaking down how to simplify your marketing, be intentional with your content, and create a brand that people feel—not just scroll past. We’re talking about:

🍀 Why overcomplicating your marketing is holding you back

🍀The real reason I quit Reels—and what I’m doing instead

🍀How to make your content work for you, not just tick a box

🍀Why visibility beats virality every time

🍀The mindset shift that helps you attract the right clients

Dive into my program, Queen of the Screen, designed to help you finally show up with confidence and clarity. Because creating content shouldn’t feel like a chore—it should elevate your brand.

➡️ https://alisha-marfatia.mykajabi.com/offers/Rp2aWB6t/checkout 

If you’ve ever felt stuck in the social media hamster wheel, this episode is a must-listen. Press play now and let’s chat! 

P.S. I talked about this in my I Quit Reels post too—check it out and let me know what you think!

➡️ https://www.instagram.com/p/DDCJZx8zWjI/?img_index=1

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge 

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/ 

4. Connect with Alisha on ⁠⁠LinkedIn 

➡️ https://www.linkedin.com/in/alisha-marfatia/

Going to the 'dark side' of business changed EVERYTHING for Kati and in this episode we break down exactly how she did it, so you too can break free from the rules and finally start building a brand that is not only 100% you, but allows you to completely uplevel the results you're seeing in business.From getting fired from corporate to building a brand that actually feels like her, Kati shares what it really takes to grow a business that aligns with who you are.We’re diving into:🍀 The truth about collaborations (and why they can be emotionally exhausting)🍀 What ‘going to the dark side’ really means and how it helps you own your unique methodology🍀 The biggest branding mistake business owners make (and how to fix it)🍀 How to lead yourself before leading others—and why that’s the key to real client transformations🍀 The shifts you need to make now to set yourself up for success this yearThis episode is SO FULL of insights, real talk, and some “why has no one told me this before?” moments. Whether you’re in the thick of building your business or feeling like something’s off, this conversation is one you don’t want to miss.P.S. If you're loving the podcast, it would mean THE WORLD if you could drop some love and leave a review.

Connect with Kati:

Instagram: https://www.instagram.com/katielliottxo/ 

Email: [email protected] 

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram here⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.

4. Follow Alisha on ⁠⁠Instagram here.⁠⁠

5. Connect with Alisha on ⁠⁠LinkedIn here.⁠⁠

It's time for you to RESET your Reels, Queen!

Let’s talk about something real—why just showing up on social media isn’t enough anymore.

We’ve all seen the shift happening. Audiences are craving more than just pretty content and big claims—they want real, raw, authentic connections. And that starts with storytelling.

In this episode, I’m breaking down:

✨ Why vulnerability is your secret weapon in content creation

🎥 How video marketing transformed my business (and can do the same for you)

📣 The one thing you must do in 2025 to stand out online

💡 Why throwing numbers around without context doesn’t build trust anymore

If you’ve ever felt like your content is blending in, this episode is for you. Let’s shake things up and build a brand that actually connects with people.

I want to hear from you. What’s one piece of content you shared that felt vulnerable but made an impact? DM me or drop a comment—I’d love to chat.

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram here⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.

4. Follow Alisha on ⁠⁠Instagram here.⁠⁠

5. Connect with Alisha on ⁠⁠LinkedIn here.⁠⁠

The truth about Storytelling that no one talks about

Storytelling. It’s everywhere. But let’s be real—do we actually know what it really means?

It’s become this go-to buzzword, but I’ve noticed that so many people throw it around without actually understanding how to use it to grow their business. Because let’s be honest—great stories aren’t just about engagement. They should lead to action.

In this episode, I’m breaking down:

🎭 The real reason storytelling is so powerful in content marketing

🎥 How to create videos that don’t just get likes but actually convert

❌ Why most storytelling content falls flat (and how to fix it)

💡 The secret to addressing objections through storytelling so clients feel ready to buy

And here’s the thing—storytelling isn’t about you. It’s about your audience. When done right, it builds emotional connection, removes hesitations, and seamlessly leads them to take action.

If you want to stop creating content that just entertains and start using storytelling as a conversion tool, this episode is a must-listen. 🎧

I want to know—have you ever shared a story in your content that led to a sale? Drop a comment or DM me, I’d love to hear your experience!

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram here⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.

4. Follow Alisha on ⁠⁠Instagram here.⁠⁠

5. Connect with Alisha on ⁠⁠LinkedIn here.⁠⁠

GET YOUR ‘PRACTICALLY PERFECT GLASS’ FOR JUST $28 AUD

Listen to Part 1 now

PART 2: The Hardest Goodbye

Saying goodbye is never easy — especially when it's something you poured your heart into.

In this episode I take you through the final chapter of my business, Full & Filled.

I open up about the challenges with quality control, the frustrations of supplier relationships, and the pressure of delivering a product that didn’t meet my standards. It wasn’t just about the business—it was about my identity, my dreams, and the expectations I felt I had to live up to.

Let’s talk about the things we don’t always see—the struggles, the setbacks, and the courage it takes to move forward.

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Monday.

2. Get my⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram here⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.

4. Follow Alisha on⁠⁠Instagram here.⁠⁠

5. Connect with Alisha on⁠⁠LinkedIn here.⁠⁠

GET YOUR 'PRACTICALLY PERFECT GLASS' FOR JUST $28 AUD

PART 1: THE RISE BEFORE THE FALL

Guest Hosted by Annelise McCarthy

We are back! And what a way to start Season 2...

This is the episode where I take you behind the scenes of my business breakdown—the one I never really talked about before. The highs, the lows, the expensive lessons, and the moment everything started to unravel.

Before things crashed and burned, my business was my passion project. It was filling my cup, giving me life, and I was obsessed with building something that mattered. Everything looked like it was falling into place… until it wasn’t.

Inside this episode:

✔️ The expensive lessons I learned while scaling

✔️ The mistakes I didn’t even realize I was making at the time

✔️ The passion, excitement, and energy that kept me pushing forward

✔️ And the exact moment where things started to shift…

But here’s the thing—I didn’t see it coming. And part two is where it all unravels.

🎧 Hit play now, and if this episode speaks to you, let’s keep the conversation going. Share your biggest takeaway in the comments or DM me.

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Monday.

2. Get my⁠⁠ FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

3. Want to be on the podcast? Send Alisha a voice message via⁠⁠Instagram here⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.

4. Follow Alisha on⁠⁠Instagram here.⁠⁠

5. Connect with Alisha on⁠⁠LinkedIn here.⁠⁠

Want to take your reels from crickets to customers? Join my FREE MASTERCLASS where I'll walk you through my complete system for creating reels that actually convert.

Ever wondered why some reels get thousands of views but zero sales? I used to pull my hair out over this exact problem! In today's episode, I'm spilling all my secrets about what actually works in video marketing - and it's probably not what you think.

Remember when everyone said "keep your reels under 7 seconds"? Well, I'm here to shake things up and tell you why that advice might be holding you back. I'll introduce you to something I call the 'Q-Spot' - the sweet spot for reel length that's helped my clients triple their engagement and actually convert viewers into customers.

Here's what I'm sharing today:

• The real reason your short reels aren't bringing in sales

• Why watch time beats views every single time

• My proven 40-50 second formula that keeps viewers hooked

• How to create reels that make people feel something (and why that matters)

• The exact method I use to tell stories that sell

Look, I get it - putting yourself out there on video is scary. But after helping hundreds of business owners master their reel game, I know exactly what makes people stop scrolling and start buying.

I'm breaking down the simple tweaks that turned my awkward first reels into content that consistently brings in clients. Plus, I'll show you how to build genuine connections with your audience without spending hours on content creation.

Keep watching your Instagram feed - I'll be sharing some behind-the-scenes tips from this episode throughout the week!

Ready to stop posting into the void and start seeing real results from your reels? Hit play now - this episode might just change your entire approach to video marketing.

Share your biggest takeaway from this episode with me on Instagram - I read every single DM!

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Monday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram here⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.

4. Follow Alisha on ⁠⁠Instagram here.⁠⁠

5. Connect with Alisha on ⁠⁠LinkedIn here.⁠⁠

6. Order your own Full & Filled glass⁠⁠here⁠⁠ and use "SHEGOTLUCKYPOD" for 15% off.

Life as a business owner isn't always what it seems on Instagram, is it? In today's episode, I'm pulling back the curtain on what it truly means to find your sweet spot in business - and let me tell you, my path hasn't been a straight line!

I'm opening up about the messy (but beautiful) journey of discovering my zone of genius, including all the times I thought I had it figured out... only to realise I needed to switch things up again. And you know what? That's perfectly okay!

Through my own story of trial and error, I'll share how stepping into video marketing transformed not just my business, but my whole approach to showing up online. This evolution led me to create 'Queen of the Screen,' my new program that will help other business owners shine confidently on camera.

Whether you're just starting out or feeling stuck in your current business model, this episode will show you that it's never too late to pivot towards what lights you up. Remember, the most successful business owners aren't afraid to evolve - they count on it.

Ready to own your presence on screen? Listen to this episode and get ready to discover your zone of genius. Let's go!

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Monday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram here⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.

4. Follow Alisha on ⁠⁠Instagram here.⁠⁠

5. Connect with Alisha on ⁠⁠LinkedIn here.⁠⁠

6. Order your own Full & Filled glass⁠⁠here⁠⁠ and use "SHEGOTLUCKYPOD" for 15% off.

Did this episode spark something in you? I'd love to hear about it! Share your thoughts with me on Instagram!