Jessie Katz is the head of iHeart Women’s Sports Network, the first audio network solely devoted to women’s sports. In 2025 iHeart reported that it raised women's sports coverage from less than one percent in 2024 to more than 34 percent in 2025, reaching 89 million monthly listeners across nearly 500 broadcast radio stations.
Trusted names in sports like Sarah Spain, Cari Champion and Jemele Hill, as well as athlete icons like Sheryl Swoops, Rennae Stubbs, and Nora Vasconcellos, and the WNBA's 2026 number one overall draft pick, Azzi Fudd lead the network.
Jessie Katz is a seasoned media professional with previous writing and producing roles at The Hollywood Reporter and Bleacher Report.
On this episode ,Jessie and I discuss:
* The network existing as a act of resistance
* Why all brand money is not good money
*The freedom talent has to tell it like it is
*Ways they're meeting, discovering, and nurturing not as famous voices in the space
* Their 360 approach to brand partnerships
* Growing their presence on YouTube and the march towards local market audio
PLEASE FOLLOW THIS CHANNEL
and WATCH on YouTube HERE https://youtu.be/k5b44OHHyKo