She Had A Vision

Lux Perry is the founder and CEO of somedays, a company focused on period pain relief. Period pain impacted every aspect of Lux’s life from school and work to infertility and mental health. After 15 years of being dismissed by doctors Lux was finally diagnosed with endometriosis — one of the most painful diseases in the world and a leading cause of infertility that affects 1 in 10 women. Frustrated with the lack of resources and options available, Lux launched somedays in 2021 in Vancouver. Two years later and somedays is changing the way people manage period pain and has reached over 2.6 billion people with their viral activations to raise awareness for endometriosis and period pain.

Lux discusses the importance of finding the right sales and marketing strategy for your specific brand identity and the will to be committed to your business no matter who is telling you no. As she states," you have to believe in yourself to keep you  going one day at a time."

Tinsley Merrill Paul is the co-founder and CEO of Support HerStory, a social business and platform for women-led brands across the globe to share their stories and sell their luxury products. Based in Dallas, she along with Whitney Rowell, founder of Miracle Milkookies and Brittany Underwood, founder of Akola came together in 2020 during the pandemic to find a solution to better support women business owners. HerStory’s platform is now changing and shaping the narrative of empowering the future of woman leaders in retail. They represent over 250 brands that ultimately support each tother through HerStory's in person pop-up events and cross collaboration initiatives. Tinsley is full of wisdom when it comes to helping brands transform the customer journey, but also she is helping reveal the amount of impact these brands have transformed the lives of international artisan partners as well. 

Nancy Jarecki is the founder of bettybeauty, inc. in New York in 2006 with the innovative idea to develop color for “hair down there.” She got the idea after visiting a hair salon in Rome, Italy where she discovered an untapped market that women indeed were searching for ways to color match their hair down there and cover grays. She worked with medical professionals to develop a safe formula. The color product has received many innovative beauty awards and has been featured by Vogue, The Oprah Magazine, Forbes, The Doctors and more. The products are available both domestically and internationally at salons/spas, retail stores and online at bettybeauty.com and Amazon. Betty Beauty released a new survey that proves increasing male desire to groom in order to anti-age and boost confidence, and launched the new, first-of-its-kind Cover your gray™ - betty for men Facial & Body Hair Dye to meet this need. The company was also recently acquired by Fisk Industries.  "If you know there is a demand, work around the paths that don't work and figure out your own path." - Nancy Jarecki

Sallie Holder is an author, speaker, podcast host and business coach with a mission to support female entrepreneurs that are ready to  grow and scale their business. She wants to help more women become millionaires.  This final episode with Sallie explores the society constraints and challenges women face when it comes to fundraising or financing their business and how to counter objections during an investor pitch. Sallie walks through the female psyche and the best tactics and tools when it comes raising capital. She reminds us there are so many different ways to finance a business. You don't have to follow the Silicon Valley startup route - you can go the steady traditional route. Before asking for money, she also reminds us to have a clear personal vision, but also encourages that women need to think bigger and bolder. Sallie Holder lives in Greenville, SC but also has a residence in New York City.

"Post and prey" is not a sales strategy. Sallie Holder is an author, speaker, podcast host and business coach with a mission to support female entrepreneurs that are ready to  grow and scale their business. She joins us for 2nd episode as part of her interview series on She Had A Vision. As a former lawyer and COO of six different companies across six different industries, she’s seen it all. That’s why she founded The BRIMM, which stands for the Beyond Rock Middle Movement. In episode 2, Sallie provides a comprehensive overview of how to create a sales strategy beyond just using the social media tool. She breaks down the importance of defining who your target customer is, what is your destination and what goes into your conversion funnel to get your customer to take action. We discuss the purpose of social media, the importance of owned content through email marketing, the need for multiple touch points to your customer and even the reminder that word of mouth is still the number one sales tactic today. 

Sallie Holder is an author, speaker, podcast host and business coach with a mission to make more female millionaires.  As a former lawyer and COO of six different companies across six different industries, she’s seen it all. That’s why she founded The BRIMM, which stands for the Beyond Rock Middle Movement. Through 20 years of experience she has developed the only 12-month group coaching experience for female entrepreneurs that delivers the proven roadmap to growth, hosts workshops, curates tools and resources, and shares female entrepreneurial stories on her own podcast. 

Sallie will be joining us for a 3 part interview series! This first episode will be focusing on her Revenue Accelerator Program where she shares the 9 core strategies to grow and scale your business. Episode 2 will  focus on how to use social media to support your sales strategy and Episode 3 will cover fundraising for female entrepreneurs. 

Jourdann Lubliner is the founder and CEO of Electrify PR, full-service public relations, influencer marketing and consulting firm for consumer-facing companies and personalities. Jourdann is a seasoned publicist based in New York and with experience in publicizing brands, products and personalities across various industries and has placed brands in well-known publications from GMA, CNBC to Cosmopolitan and Glamour. After working with small to large companies, Jourdann has many lessons learned when it comes to best in-class public relations approach. Jourdann shares best practices and tips when it comes to PR and having a cutting-edge communication strategy. 

Jess Hunichen and Emily Ward are the co-founders of Shine Talent Group, an influencer talent management agency located in Los Angeles, Toronto and now London! With the rise in influencer marketing, Jess and Emily saw the opportunity to represent influencer talent to better serve brands and the influencer profile. Their team of talent agents has grown to over 50 and they continue to seek opportunities in brand and marketing especially since social platforms are ever changing. Jess and Emily will give a behind the scenes look of what it means to be an agent for an influencer, but will also provide insights around influencer marketing. They will also share ways they have grown their company through innovation and strong leadership. 

Olivia Bordson and Jessica Landzberg are the co-founders of Pareto, a direct to consumer women’s apparel brand on a mission to make getting dressed the easiest part of your day. They met as undergrad students at WashU and then both went on to work as retail consultants with McKinsey & Company. They began building the brand at the start of the global pandemic and officially launched their first product in August 2020. The concept for Pareto originated from witnessing the industry’s obsession with more – more product, more often. At the same time, they saw women seeking simplicity in their closets. Pareto creates timeless, high quality, versatile wardrobe essentials using a full traceable supply chain. It all started with the perfect t-shirt dress and they have continued to simplify getting dressed ever since!

Katherine Mason is the founder and CEO of Sculpthouse, an innovative fitness boutique studio and online athleisure boutique. Katherine immersed herself in the industry as a fitness model and trainer in New York and discovered the forward thinking exercise techniques such as the megaformer and the woodway curve treadmill - she noticed sculpting and toning plus cardio was the perfect workout and wanted to bring this fusion back to the south. She now has two locations, the flagship in Atlanta and one in Dallas and a booming online athleisure boutique carrying up and coming brands. As a entrepreneur who is still in the weeds for so many functions she reiterates the importance of figuring it out on your own and trusting yourself.