Laura and Amanda Ernst are twin sisters from Texas and are the co-founders of Sunshine Tienda, a vacation-inspired accessories and beachwear brand designed around a simple state of mind—to “be vacation happy.” Founded in 2014 the collections are influenced by a love of warm-weather destinations and their love for international travel. The line features statement-making jewelry, sunhats, and most recently, beachwear styles including printed sarongs and breezy dresses.
Each collection is developed by Laura and Amanda and crafted by female artisan partners around the world. We discuss how Sunshine Tienda is dedicated to providing lasting support to the villages of its artisan partners through creative collaboration. They love working for a mission and have developed wonderful relationships with their international partners. They are now located in over 800 stores such as Nordstrom, Anthropologie, Tuckernuck and other high-end boutiques nationwide.
I learned a lot about what it takes to run a family business, which Laura and Amanda explain respect and boundaries are extremely important. The are both so down to earth and love what they do at Sunshine Tienda and let it show. They break down all of the realities of running a small business of 2 employees and they explain the importance of writing down goals and the importance of remembering the why behind running this company. They have stayed true to themselves and their brand and are continuing to build and innovate every day. Enjoy!