In this engaging conversation, Milly Tamati and Terra Milo explore the multifaceted world of generalists, focusing on Tara's journey in fractional marketing, the challenges of cold outreach, and the dynamics of introversion in public speaking. They discuss the importance of community, pricing strategies, and the evolving landscape of marketing, emphasizing the need for authenticity and connection in a tech-driven world.

Takeaways

• The concept of fractional marketing allows for a more integrated role within a team.
• Cold outreach can be enjoyable when approached with empathy and creativity.
• Introverts can thrive in video and public speaking by creating a comfortable environment.
• Community support is crucial for entrepreneurs to avoid burnout.
• Pricing should reflect the value provided to clients, not just personal financial needs.
• Authenticity in marketing fosters deeper connections with audiences.
• Generosity in outreach can lead to more meaningful client relationships.
• The landscape of marketing is shifting towards community-driven strategies.
• Building trust within marketing teams encourages creativity and innovation.
• Understanding the needs of clients is essential for effective service delivery.

Links:

Follow Terra: https://www.linkedin.com/in/terramilo/

Follow Milly: https://www.linkedin.com/in/milly-tamati/

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