She Talks Radio

Do you struggle with finances in your business? Or have trouble understanding how to manage your cashflow or investment strategy? Then you need to join us for #financialconfidence and become the most confident owner you possibly can.

On this weeks's #ShetalksRadio, Kellie reveals how to Build Financial Confidence and drive your business to the ultimate goal. She is going to dispel the myth that we all grew up with "you cannot speak to money" and show you how to view your business from financial eyes and how to plan for long term growth, more profits, better decisions and overall #customerloyalty.

For many owners, understanding your financial statements, or investment strategies or the use of cash is critical to success.

Kellie doesn't shy away from the reality that sending out the right message, to the right people and using this tactic could make a difference in your business. She shares how to prepare for it, and offers brilliant advice for how to plan the future of your company so you can make the impact you are here to make.

On this week's episode of #ShetalksRadio, you'll hear:

* The five ways to gain financial confidence and deploy them into your business to get results.

*The importance of knowing your numbers and understanding the financial statements to drive decisions in your business.

*What is a virtual CPA and how can you access this?

*Three pieces of advice from Kellie that you can put into your business right now.

Learn about Building Financial Confidence and how it will benefit you moving forward. If this is something you are interested in, please go to [email protected] and tell me about your feedback and I will give you a gift to help you build financial confidence.

Head to Apple Podcast now to listen to this episode of #SheTalksRadio (or download it for later)

And come join in the conversation on Facebook – look for #BLASTTribe or come over to The BLAST Method and ask to join!

XO

Kellie

PS – I would live your review! If you enjoy what I share in this episode, please leave a review and comment on Apple Podcast. Select "Listen in Apple Podcast" then choose the "Ratings and Reviews" tab to share what you think. I would really appreciate it.

About Kellie D'Andrea

Corporate Strategist and the creator of The BLAST Method. The leading system designed to show business leaders branding, leadership and selling techniques to grow their business, increase profits and grab customer loyalty.

I help high achievers apply focus and clarity to the development of skills necessary to grow their business, careers and be successful in life.

"My goal is to help you maximize your potential and design a life you deserve."

I want give you the tools that empower you to reach your fullest potential and have fun along the way doing it!

As founder and CEO of Kellie D'Andrea & Associates, a company devoted to helping high achievers grow their business, their careers and design their perfect lives.

I have been fortunate to meet and support so many in my own journey and the lessons I have learned along the way are priceless.

Let me show you how to make a real difference in your career, in your business and in your life.

Send me an email at [email protected] and tell me how I can help.

We have been marketing the same old way for decades…. So what about #texting as a new way to disrupt the mindset and move your business forward.

On this weeks's #ShetalksRadio, Kellie reveals why the old marketing methods, may not lead to growth in today's age. An why leading out of the pack is a new way to generate your message, gain 97% open rates and it the # 1 key item of today's world. My perspective is very different from anything you heard before but if you give it a try, you will 100% gain customer loyalty.

Kellie doesn't shy away from the reality that sending out the right message, to the right people and using this tactic could make a difference in your business. She shares how to prepare for it, and offers brilliant advice for how to plan the future of your company so you can make the impact you are here to make.

On this week's episode of #ShetalksRadio, you'll hear:

*Why texting is the new way to communicate to the right people, using a format that makes a difference in your business and sets you apart from the competition.

*How this tactic could be used as a marketing tool to help you outperform and outplay the other channels.

*What is the number # 1 reason why texting works so well?

*The top reason this could be used at every stage of a customer journey to create stronger relationships.

Head to Apple Podcast now to listen to this episode of #SheTalksRadio (or download it for later)

And come join in the conversation on Facebook

XO

Kellie

PS – I would live your review! If you enjoy what I share in this episode, please leave a review and comment on Apple Podcast. Select "Listen in Apple Podcast" then choose the "Ratings and Reviews" tab to share what you think. I would really appreciate it.

About Kellie D'Andrea

Corporate Strategist and the creator of The BLAST Method. The leading system designed to show business leaders branding, leadership and selling techniques to grow their business, increase profits and grab customer loyalty.

I help high achievers apply focus and clarity to the development of skills necessary to grow their business, careers and be successful in life.

"My goal is to help you maximize your potential and design a life you deserve."

I want give you the tools that empower you to reach your fullest potential and have fun along the way doing it!

As founder and CEO of Kellie D'Andrea & Associates, a company devoted to helping high achievers grow their business, their careers and design their perfect lives.

I have been fortunate to meet and support so many in my own journey and the lessons I have learned along the way are priceless.

Let me show you how to make a real difference in your career, in your business and in your life.

Send me an email at [email protected] and tell me how I can help.

Every business both small and large, will benefit greatly from a well-organized plan! A key component to every successful business is a good marketing plan…. Or as I would say, a BLAST Marketing Plan!

Learn how to answer the basic questions: who, what, why, where, when and how much. The overall objective of the BLAST Marketing Plan is to define how your business gets into the minds of potential customers, motivate them to take action and make an emotional connection to instill brand loyalty.

You will learn key strategies, concepts and ideas of marketing practiced by the most successful and profitable companies in every industry.

You will learn:

• Identify your prefect customer

• Clarify your competitive advantage

• Achieve superiority over your competition

• More focused marketing tactics

• Selling more at a lower cost

In any competitive environment, the key to a successful business is its customers!

Without customers, there will be no revenue. Without revenue there is no business so it is critical that you put a customer strategy in place on day 1.

Successful businesses…. You know, the ones that last, creates a powerful connection to their customers by making a brand promise that stands out.

And this promise, is something a customer can count on each time the engage with your brand…

Here are three strategies to place in your customer loyalty plan

1) Know your customers

You are building customer loyalty so know your customers. Know their wants, needs, desires, expectations and problems they are challenge with.

2) Develop a Customer Strategic Plan….

When you think of strong brands… I will guarantee you that they have a customer strategy centered around their brand promise…

Fed Exp - "when it has to get there overnight'

Dominos – "pizza 30 minutes or less"

Disney – "happiest place on earth"

Apple – "think differently"

When you think of all of these brands and their brand promises, you (1) know what you can expect from the company and (2) know that you will be happy with the end result…. That is the brand promise that they deliver each an every time you purchase from them.

3) Educate your staff and make it easy for your customers to do business with you…

Your staff is the #2 asset in your company…. # 1 is your brand promise, and # 2 is your staff…. You need to hire right!

Hire on your core values! and Inspect what you Expect!

Leave all the guess work out and make it easy for your customers to do business with you.. Have your staff go through the same process and channels that your customers will so they can experience the same exact experience your customers will have.

Make adjustment to your current process if needed and always put on your customers hat and know how you are delivering through your customer eyes….

Taking the time to apply some or all of these strategies, you will create a culture centered on top notch customer service. By educating your team on expectations and providing them the roadmap to deliver the service you expect, will not only make your customer more loyal, but will make your business more profitable.

Simply state, happy customers buy more and tell more friends about their experience. Use that as an opportunity to build upon you already stellar brand!

Welcome to Season 1, Episode 5 of She Talks Radio podcast. In this episode, Sue Guiher and I discuss how to thrive in life and in your careers.

Sue Guiher, Business Coach Extraordinaire on her journey from corporate America to owning her own successful coaching practice which led to her invitation to teach for the prestigious Wharton School of Business of University of Pennsylvania.

A communications expert , Sue offers her insight into the Entrepreneurial Leader and how they impact the corporate landscape today. Listen to the Audio

Join the Conversation

My favorite part of doing these podcasts is participating in the conversation they provoke. Each week, I ask one question. This week, it is this:

Question: What's one area in your life that you would like to Thrive in the next year? Share your answer on Facebook, Twitter, or LinkedIn.

Explore Additional Resources

Did you Download?: Win at Work, Succeed at Life or Sue's 100 Top Tips for Better Business Communication"

About Us

SheTribe is the place to be if you are ready to take your career to the next level and connect with amazing women. Designed to help every women tap into her inner career warrior and grab those opportunities that will propel her career forward. Interested in moving ahead, subscribe now at www.she-tribe.com

Ask Us a Question

If you have a question, comment, thought or concern, you can do so by sending an email to [email protected]. We'd love to hear from you.

Subscribe to the Podcast

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If you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out and raising the visibility of the show.

This week's program is an exciting one as Kellie interviews Kimberly Ferguson of KFerg Training. Kimberly is a specialist in learning and development and helps women utilize various tools that will help turn them into career warriors and advance to the next level. The secrets she shares on this week's program is sure to leave you with a juicy tip or two.

Click here for download audio

Show Notes Q. What are the leadership qualities that are important for women are:

Reflection: Do an honest assessment of self – helps women reflect and see areas of differences that could be enhanced

Accountability – you are responsible for your success. Look at how you are making yourself accountable to what you want. What are you passionate about? What are you doing to make it happen?

Be Smart – Have a plan in place. Use SMART Goals:

S – Specific M -Measurable A - Achievable R- Realistic T – Time bound

Q. How critical is it to have a written plan?

Very Critical. Once it is written it takes on a new form. It is like having a contract with yourself and putting it down in writing and making it visible to yourself, will help you propel your plans faster.

Q. What are your ABCs of Knowing Your Value?

As women, we often don't' recognize the value we bring so I encourage women to know their value. – Know your ABCs

A stands for Alignment – aligning your vision and goals with the vision and goals of your companies.

B stands for Building Your Network. Surround yourself with people who are positive and moving us in the direction we want. Also with people who have achieved what we want to achieve. Find a mentor who can offer you guidance and feedback on your career.

C stands for Create Your Brand. – Personal branding is what makes you uniquely you and what people identifies with. – Control peoples perception. From our knowledge, our appearance, our opinions ect.. What impression are you leaving upon people.

Q. How are employers using social media and Google to research candidates?

Employers are getting more savvy with doing research on potential candidates. They go beyond just researching the candidate, but their friends. There are also tools out there to go way back – so if you don't want your employer to see it, don't put it on line.

Q. How important is it to have an effective Linked In profile? And What are the Key Elements.

Very. Here is an example of where social media doesn't have to be evil. Linked In is a great way to brand yourself professionally and to showcase your talents and opinions, in a professional manner. Remember it isn't Facebook. So keep it professional.

Q. What is Myers Briggs? How Is This Useful in A Career?

An instrument that helps you understand, give and receive information. Based upon a series of questions, the Myers Briggs helps individuals understand how they communicate in the workplace.

Based upon preferences, a candidate can identify how to interact with others in the workplace.

To find more information about Kimberley Ferguson:

Go to www.kferg.com

[email protected]

Q. What would your top three pieces of advice be if you went back in time to talk to your 20 something self?

1. Limit your limitations. – Too many times we let our limitations hold us back. It is so easy to give up over forging ahead. Do not let your limits hold you back.
2. Developing a brand and being that brand. – Controlling perception and make it work for you.
3. Take advantage of every opportunity.. Especially those that will get you closer to your goals and those that are in alignment with my goals.

About our Guest:

Kimberly Ferguson, founder of K-Ferg Training has more than 17 years combined experience in the areas of training, career development, education, marketing and leadership.

She has worked with public, private, start up, non-profit companies as well as in Secondary and Higher Education. She is a Myers-Briggs Indicator Type (MBTI) Certified Practitioner, a Certified Teacher of English and a Certified Teacher of Internet Technologies.

Mindset, Motivation, Marketing & Mentorship | Master the 4 M's to Advance Your Career

In my free CD "Top Ten Strategies to Get Ahead in Any Industry", I introduce the 4 Key Concepts to becoming a Career Warrior and the She Tribe Warrior cry:

1) Get your head in the game

2) Build a powerful gameplan

3) Keep you eye on the ball

4) Play to win

"I deserve success, I am executing my plan, I know what I want and I am In it to Win It"!

This episode keeps you focused on that mantra. Recorded during one of my previous programs called Marketing Monday – a teleclass series offered to entrepreneurs and business owners who want to grow their business (and back in time when I carried the brand "the all stuff, no fluff marketing authority")…… I held this class on the 4M's and although I am speaking to a similar audience, you as business leaders for your companies can listen to these tips and apply them to your careers right away.

Enjoy this week's episode.

Lesson Objectives:

• Learn the BLAST 4 M Method to Business Success
• Master strategies to creating ultimate success and behaviors that create long term patterns.
• Kellie's simple marketing strategy to building a million dollar business

I. Mindset

What is important about having a business mindset?

There are two different ways I want you to look at mindset:

1) Business Acumen

2) Positive Thinking

Business Acumen

Lesson 1: You believe that the purpose for being in business is to make money – either you have a business that requires you to strategize about profits, or you have a hobby that may or may not make you extra income…

Lesson 2: Make your own decisions. To have a business mindset (or business acumen) you need to think for yourself vs. letting other people make decisions for you. There are no successful "wishy washy" entrepreneurs out there… even if it is the wrong decision, make another one and forge ahead.

Lesson 3: Understand that your job is to work ON you business not IN your business so every decision you make, every action you take, every process you put in place and every system you develop… should live to support one thing: Your Brand Promise!

Positive Thinking

A business mindset means that you have to be positive, clear and confident! If you don't believe in yourself, how will your customers?

What do I believe to be the basis behind The Law of Attraction?

First, I don't believe that if we all close our eyes right now and wish for a million dollars that when we open them, a pile of money is sitting there

Second, I believe that if you have a positive focus (meaning not allowing obstacles, challenges or problems bring you down) If you have positive focus on what you want to achieve and believe 100% that you can achieve it and you take action every day towards your goals, you will get there.

II. Motivation

What is the definition of motivation?

The definition of Motivation is the energization of goal oriented behavior… You have to be motivated, you have to love what you do or you won't have the energy to do it.

What is the "Why" in Goals Achievement?

If what you do feels like work, then there is a disconnect… you need to re energize and find what I call your "why" – That deep rooted reason for you to reach your goal. It is about finding your passion. Read Susan Creale's blog post on Finding Your Passion at http://kelliedandrea.com/blog

What else can I do to stay motivated?

Surround yourself with people who are positive and energize you. I have a saying that I ask all of my clients:

"Do you create energy when you enter the room, or when you leave the room"…..

IIIMarketing

What is the best form of marketing?

Word of mouth… Create the ultimate customer experience that WOWs your customer and allow them to get to know you and see your passion, your excitement and your focus on what you do and why you do it. The best form of marketing is to show people your passion and your excitement about what you do. It becomes infectious!

What is the biggest myth in business?

That you are in the business of the "thing" that you do, or the "service" you perform.

First, let me dispel the myth:

You are not in the business of doing the thing that you do…. Building a widget, servicing the client whatever……. You are in the business of Marketing that thing that you do….

Do you see the difference?

What is the best way to market my business?

Build relationships. Be authentic and allow people to get to know you.

What is strategy when marketing your business?

My marketing strategy is simple:

1) Provide real value and be able to communicate that value. = I help business owners double their profits in 6 to 12 months by teaching them branding, leadership and selling techniques to attract and retain more customers.

2) Connect with your customers, prospect and partners by being authentic and helpful. Do not always be selling…. My lesson was ABM – always be marketing, not always be selling. Nobody likes to be sold to, so allow your prospects to develop a relationship with you so the end result is that they will refer you. Word of mouth marketing is the best marketing tactic out there.

3) Provide the most exceptional customer experience that you can. Reach your comfort zone and provide even more value. All clients should be given gifts, and treated like royalty. No matter what price point they come in at and that includes free…

IV. Mentorship

What is a Mentor?

A mentor is an individual who has achieved what you are trying to achieve and provides you insight, suggestions and solutions to problems before they become problems. They coach you and provide guidance to steer you in the right direction.

A mentor is somebody who has access to resources and can help you achieve your objectives.

A mentor keeps you focused and on a path that brings you clarity and achievement

And lastly a mentor keeps you motivated and accountable to taking the actions you committed to taking.

What is the one thing all successful million dollar business owners have in common?

They ALL have mentors.

What is another common trait of a successful business owner?

They ALL mentor others.

To be successful, you need to give back… even if you don't have somebody in your world that you could mentor, you could join a mastermind group and provide support and guidance to that group.

What is a mastermind group?

Introduced in Napoleon Hill's best selling book "Think and Grow Rich", a mastermind is the coordination of knowledge and effort, in a spirit of harmony, between two or more people for the attainment of a definitive purpose. It is the multiplication of brain power, resources and goals to achieve a greater result.

Recap

We discussed Mindset

1) Business acumen – basically you are in business to make money and everything that you do is to be strategic and develop relationships and systems that support your brand promise.. Every decision you make is yours and based upon numbers, facts ..not emotion.

2) Positive Thinking – we discussed that you have to remain positive and to discover your passion.

We discussed Motivation

1) And How important it is to Take the time to peel back the onion and find your why

2) And to surround yourself with others who make you feel good, make you feel strong like you can conquer the world

We discussed Marketing

1) How your passion and your story is the best marketing… how you #1 focus is to develop a relationship with your customers, partners and employees and to develop the ultimate customer experience beginning with your brand promise… If you don't have a promise in your business today,,, your homework is to go create one… send me an email and let me know what it is.

We discussed Mentorship

1) The importance of having a mentor or a coach to bring you down a path and keep you focused along the ways.

2) The importance of belonging to a mastermind group to share and mentor others.

What if I have more questions?

Please send me an email at [email protected]

Patricia Miller, COO, Nobel Learning Communities| Secrets to Advancing Your Career

Patricia Millerjoined Nobel Learning Communities, Inc., as chief operating officer in January 2004. With more than 35 years of experience in building brands through leadership and strategic development, her career has spanned the university environment, retail, franchising and for-profit education industries. As chief operating officer of Nobel Learning, Miller has responsibility for more than 155 preschools in 15 states and the District of Columbia.

Accomplishments:

ü 35 Year Career in University, Retail, Franchising, and For Profit Education.

ü As SVP Of Sylvan Learning Systems ,grew franchise operations from 650 centers to 1200 centers over 8 years

ü Now, COO of Nobel Learning Communities with responsibility over 155 Preschools in 15 states.

ü Serves on the board of Pathways PA – an organization dedicated to helping women, teens and family achieve economic independence & well-being,

ü A sought after panelist for the Grant Thorton Executive Forum, The Philadelphia Women's Roundtable, and The Association for Corporate Growth.

ü Recognized by Women's Biz.com as one of the Women to watch

ü One of 2011 Philadelphia Business journal Women of Distinction.

Outside of the office, Miller serves as a mentor to professional women and is active in community service. She is on the board of Pathways PA, an organization dedicated to helping women, teens, children and families achieve economic independence and well-being. Her other commitments include The Forum for Executive Women, The Ohio State University Alumni Association, Chester County Fund for Women and Girls, and Women's Way. She is a graduate of The Ohio State University and resides in Wayne, Pa

Patricia believes that real lasting change can happen when we want it bad enough and we commit to making it happen. She begins by telling us the story of her first job. She wanted to be a lifeguard but back in the 1950's, girls were not lifeguards especially when the program was being run by the high school football coach. Be inspired by her story and how she overcame the challenge of being told "A girl is never going to be a life guard".

Listen on as she moves through her career sharing wisdom, inspiration and down to earth tips for how she was able to power ahead to the position she holds today.

The lessons Patty shares throughout this program is priceless! And surely going to leave you wanting to learn more.

Her top three (or four in Patty's case) pieces of advice for women wanting to advance their carreers.

Tip 1: Find a Mentor – and be sure to formalize that relationship with clarity so each party knows what is expected of them in this relationship.

Tip 2: Form your own networks or groups to surround yourself with likeminded women who share in your interests and can offer you the support and guidance you will throughout your career.

Tip 3: Always ask questions to learn the most you can about people, their situations and their life stories and more importantly always listen.

>>Do not fall into the rehearsal effect when listening – learn all about it in this episode.

Tip 4: Make a difference every day – ask yourself everyday if you are making a difference and if you are not, do something that does make a difference.

Topics discussed in this episode:

- How Patty overcame the man/woman stereotype.

- The top qualities Patty looks for when interviewing upcoming leaders.

- Patty's advice on how to stay true to yourself and grounded in who you are.

- Learn the importance of surrounding yourself with strong people and building a support system

- How Patty's tenacity and drive got her exactly what she wanted!

- Learn Patty's words of wisdom including:

o "I'd rather you try something new and ask for forgiveness later" when speaking about taking risks

o "You forced me to think about my story" when talking about rewriting your own story – one of Kellie's Top Ten Strategies.

Links in this episode:

Ø Nobel Learning Communities: http://www.nobellearning.com/

Ø The Forum for Executive Women: http://www.forumofexecutivewomen.com/

Ø Patty's Charity – Pathways http://www.pathwayspa.org

Ø SheTribe Community: http://www.she-tribe.com

Ø SheTribe Facebook Page: https://www.facebook.com/shetribe1

Ø Kellie D'Andrea's twitter www.twitter.com/keldandrea

For months, I've been working on a project that is near and dear to my heart. Empowering women to do more, get more and have more has been a key mission of mine for some time now and I am happy to announce the official debut of SheTalks RadioTM.. a fabulous weekly radio show for women who want to move ahead in their careers, businesses & lives. Join me as I interview top women of industry and share all their secrets to getting ahead in any industry!

Each episode is designed to give you strategies and simple steps you implement today to become a happier, better version of yourself. One that is strong, empowered and ready to get her game face on and become a Career Warrior!