In this episode of Screw It Just DO It, I sit down with Sahar Hashemi OBE, co-founder of Coffee Republic and the force behind Buy Women Built.

Sahar shares the moment that changed everything. Trapped in a legal career that did not fit, she was forced to confront how short life really is. Instead of waiting for clarity, confidence, or permission, she acted.

We talk about why most founders overthink instead of starting, why customer experience always wins, and why small, doable steps matter more than perfect plans. Sahar also explains why female entrepreneurship in the UK still lags behind other developed countries and what Buy Women Built is doing to change that.

This conversation is for anyone sitting on an idea, feeling restless, or waiting for the right moment.

Key Takeaways

• Why waiting is often riskier than taking action
• How starting small creates momentum and clarity
• Why customer obsession builds resilient businesses
• How visibility and role models change belief and behaviour

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🎧 Listen to the full episode of Screw It Just DO It

🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham

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