She Wins Podcast by Fathiya Fousseni

March 09, 2021 EP 62 PR & SEO : How I grew a startup from 0 to 40M+ page views and got acquired by Google

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Dmitry Dragilev is the founder of JustReachOut.io a PR software tool used by 5K+ marketers and entrepreneurs to pitch press without PR firms, and PRThatConverts.com a PR training and coaching program with 800+ students from 25 countries.

In this episode, we talked about

Things to consider when creating a PR strategy
How to get started with PR & SEO
Mistakes to avoid with PR & SEO
Creating your PR and SEO strategy

Dmitry is a marketer and entrepreneur who used the same PR & SEO playbook to grow three tech startups and get them acquired:

#1 Crossloop.com whereas an intern he helped grow it from 0 to 5M customers, it was acquired later by AVG Tech in 2012.
#2 Polar Polls whereas the Head of Marketing he grew the app from 0 to 40M+ page views per month and got acquired by Google in 2014.
#3 JustReachOut which he founded himself in 2014, a tool used by 5000+ businesses to pitch press and get featured without PR firms, it was acquired by SEOJet in December 2020.

Dmitry now runs PRThatConverts.com - a PR training program where he helps content marketers and entrepreneurs pitch press and get backlinks all without PR firms. He also runs SmallBizTools - a blog where he tests, rates and reviews the best business software tools for people who want to save time and eliminate stress. Dmitry has published 1500+ articles on publications such as Entrepreneur, Forbes, Wired, TheNextWeb, TechCrunch, and many others, you can see the complete list on his personal blog CriminallyProlific.com.

Contact Dmitry - [email protected]

PRThatConverts

https://prthatconverts.com - Dmitry's PR training program with 800+ students from over 22+ countries.

JustReachOut

https://justreachout.io/getstartednow - DIY PR software platform used by 5k+ businesses to pitch press and get featured

SmallBizTools

https://smallbiz.tools - business tool reviews for anything from campaign management tools to how to sell on instagram dm

CriminallyProlific

https://www.criminallyprolific.com - Dmitry's personal blog

Resources:

How to do PR outreach:

https://blog.justreachout.io/pr-outreach/

How To Write A Media Pitch

https://blog.justreachout.io/media-pitch/

How To Start Conversations With Journalists

https://justreachout.io/start-conversion-with-journalists

How To Build Relationships With Journalists

https://justreachout.io/build-relationships-journalists

Quora PR Strategy

https://justreachout.io/quora-pr-hack

Tools and resources mentioned

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