SheEO Lead-In

Rebecca Jones is joined by the owner and founder of Smooth Bar, Stacey Zayas. A hairdresser for 33 years, Zayas has worked endlessly to ensure that everyone can achieve smooth hair in a healthy environment. While her path into the beauty industry was unconventional, Zayas ended up finding her passion and strives to celebrate each moment of accomplishment. A naturally curious individual, Zayas takes pride in being described as scrappy. Zayas feels the most successful when she is able to give back to others and help individuals through their life journeys.

When asked to share a message with young women, Zayas encourages girls to always take on opportunities and to get out of your comfort zone. She encourages girls to not let fear dictate their decisions. Be on the lookout for a Smooth Bar in a Texas city soon!

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In this episode, Rebecca Jones is joined by the CEO of Kimberly King Media and two time Emmy Award winning San Diego media personality, Kimberly King. Describing herself as blessed, King shares how her experiences growing up allowed her to have a successful life both on camera and off. As a child, King would often be seen performing mock interviews with the adults around her. King is an advocate for having genuine face to face conversations with elders and those who might encourage you to think differently. King encourages young women to listen to where you’re being called, to be comfortable with who you are off of social media, and to be a student of the world.

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Rebecca Jones is joined by Alyson Landis, the CEO of Inkcentric Corp. A full service fulfillment facility for all types of businesses, Inkcentric works around the clock to exceed customer needs. Landis describes herself as loyal, trustworthy, and family oriented. Success to Landis looks like striving to achieve the next goal; she gets there through happiness and putting one foot in front of the other. Citing her mother and her grandmother as her greatest sources of inspiration, Landis learned life’s greatest lesson - just push through. She encourages young women to just keep going, trust your gut, and stand strong for what you believe in.

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In this week’s episode, Rebecca Jones is joined by Sue Ann Van Dermyden, a founding and senior partner of Van Dermyden Makus Law Corporation. With 30 years of employment law experience under her belt, Van Dermyden goes into detail about how her drive to be curious has shaped her career. Van Dermyden feels the most successful when she’s surrounding herself with quality individuals, delivering a beneficial service to her clients, and doing work that fulfills her. When it comes to the village that has helped her find balance, Van Dermyden has pulled inspiration from several other impactful women. The episode ends with Van Dermyden encouraging young women to encourage one another and to find the balance between being hard on yourself and finding grace in shortcomings.


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This week, Rebecca Jones is joined by Sonyad Mohamed of Nature Unplugged. Created to encourage individuals to have healthier bonds with technology and with nature, Nature Unplugged utilizes both educational and experience based training in order to deliver their message. In the age of technology, our day to day interactions with our screens are fundamentally altering our relationships with the outdoors and each other. Growing up a mischievous and creative child, Mohamed is taking the time to rediscover her innovative outlets. Describing herself as loyal, Mohamed takes pride in seeing things through and being a woman of her word.

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In this multifaceted episode, Rebecca Jones is joined by Sydney Chasin of Chasin’ Dreams Farm. A high energy, vibrant, and clean brand, Chasin’ Dreams Farm aims to provide consumers with delicious and healthy alternative snacks. Originally from a small town in Maryland, Chasin discusses her unique childhood and how it helped to shape her into who she is today. Growing up gluten free allowed Chasin the opportunity to expand her palette when it came to healthy foods that worked for her body. Chasin feels the most successful when Chasin’ Dreams Farm is running smoothly. Describing herself as resilient and eccentric, she encourages young women to always ask for what they want. She says to be clear with your intentions and trust your intuition.

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In this episode, Rebecca Jones is joined by Julia Eaton, franchise owner of 9Round Fitness located in Encinitas. Eaton walks us through how her background in the hotel and culinary industries paved her path into the fitness world. Described as a leader by those around her, Eaton measures her success through her impact on the world. If she is providing a beneficial service and making the world a better place, she feels successful. A staple for Eaton’s professional life has been building her career around her family. When asked to give advice to young women, Eaton says to embrace change - it’s inevitable. There is always a reason for the season, and that obstacles are opportunities.

The episode ends with Eaton urging girls to stay strong and keep pushing toward a career that they’re passionate about.

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Join Rebecca Jones and Betsy Brennan, the president and CEO of Downtown San Diego Partnership, as they discuss the balancing act of chasing a successful career and managing joyful personal lives. Brennan, originally from upstate New York, reminisces on her childhood outdoors and how it instilled in her the importance of community. Describing herself in three words, Brennan is proud to have grace under pressure. Betsy Brennan’s goal is to try to hear everyone’s perspectives in order to make the best decisions possible. She tries her best to always be a convener and to keep the table stocked with a plethora of different voices. When asked to give advice to young girls looking to follow in her footsteps, Brennan encourages them to take that leap of faith, give people grace, and to trust your gut. She says, “You are strong. You are powerful. You are smart. You can do all of these things”.

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In this upbeat episode, Rebecca Jones is joined by June Cutter and Dina Cruden of Highland Illuminate Fundraising. The powerhouse duo launched Highland Illuminate last year and go in depth of how their individual journeys brought them to where they are today. Cutter and Cruden both believe in the strength of well built communities and in building brands. Highland Illuminate puts forward people that they truly believe in. They believe in the whole message, presence, and image of those they work with. Dina describes herself as being fiercely loyal, while June finds comfort in the hot seat of control. These traits are what help the women find balance in their work.

The women encourage other girls to know that compromise within yourself is an important tool and that no picture looks perfect all the time.

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This week, Rebecca Jones is joined by the President and CEO of North San Diego Business Chamber, Debra Rosen. The women touch on prioritizing during the pandemic and share personal strategies to achieve success. A personal strength of Rosen’s is identifying her goals and establishing a game plan to get there. A strong knit community has been a staple of Rosen’s success. Given the opportunity to give young women a word of advice, Rosen encourages them to make as many connections as possible and to nurture those relationships.

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