What is meant by “enlightened self-interest,” and how does it inform consumer decisions? Shel Horowitz, a profitability and marketing consultant for green and sustainable businesses, thinks that moving forward, more and more of us will be doing our own legwork when it comes to making well-informed purchasing decisions. Furthermore, he thinks that more socially-responsible consumer choices have a hidden bonus: more profit. This week on Sea Change Radio, we speak to Horowitz about the ripple effect of socially-responsible business practices into developing nations, talk about the business edge that comes with being a socially responsible company, and break down the role of the general public in all of this. Then, we dig into the Sea Change Radio archives and speak with Maya Van Rossum to learn about her organization, the Delaware Riverkeepers, and her book, the Green Amendment.