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Shelf Life episodes
- Shelf Life with giovanni gallucci: July 27, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Rachel Donovan. Rachel, what'd you drag in? A cookie, Gio. A peanut butter cookie older than both of us. Nutter Butter. And...| Strategy and creative are mine. AI helps produce it.
- (00:00) - Intro
- (01:35) - Story 1
- (03:44) - Story 2
- (06:04) - Story 3
- (08:06) - Outro
11 min - Shelf Life with giovanni gallucci: July 20, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And across the table this week, new voice in the rotation, Chloe Dawn. Chloe, welcome in. Thanks, Gio. I brought a can. Fishwife. Tinned fish, hand-illustrated, four hundred...| ai-assisted content
- (00:00) - Intro
- (00:59) - Story 1
- (02:43) - Story 2
- (06:21) - Story 3
- (11:16) - Outro
12 min - Shelf Life with giovanni gallucci: July 13, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And across the table this week, a new voice in the rotation, Alexis Parker. Alexis, welcome in. Glad to be here, Gio. And I brought something that does not look like it belo...| ai-assisted content
- (00:00) - Intro
- (00:59) - Story 1
- (02:56) - Story 2
- (06:23) - Story 3
- (11:12) - Outro
12 min - Shelf Life with giovanni gallucci: July 13, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And across the table this week, a new voice in the rotation, Alexis Parker. Alexis, welcome in. Glad to be here, Gio. And I brought something that does not look like it belo...| ai-assisted content
- (00:00) - Intro
- (01:00) - Story 1
- (02:57) - Story 2
- (06:26) - Story 3
- (11:17) - Outro
12 min - Shelf Life with giovanni gallucci: July 6, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And we've got a new voice across the table this week. Rachel Donovan, welcome to the show. Happy to be here, Gio. And I didn't come empty-handed. I brought the green bottle....| ai-assisted content
- (00:00) - Intro
- (00:57) - Story 1
- (11:40) - Outro
- (11:40) - Story 2
- (11:40) - Story 3
12 min - Shelf Life with giovanni gallucci: June 29, 2026Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table, like always, Mindy Carpenter. Mindy, who are we tearing down today? Chamberlain Coffee. Emma Chamberlain's brand. It's all over my feed, it's in my Target,...| ai-assisted content
- (00:00) - Intro
- (01:00) - Story 1
- (03:29) - Story 2
- (06:11) - Story 3
- (09:11) - Outro
12 min - Shelf Life with giovanni gallucci: June 28, 2026
Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the stuff everybody's about to copy and shouldn't. I'm giovanni gallucci. With me, like always, is Mindy Carpenter. Mindy, who's on the table today? Poppi. The pink prebiotic soda that's in every cooler and all over your feed. And here's the numbe . . . | ai-assisted content
- (00:00) - Intro
- (00:48) - Story 1
- (04:00) - Story 2
- (07:07) - Story 3
- (10:17) - Outro
11 min
About Shelf Life
From the publisher's feed
Every Monday, giovanni gallucci puts one food and beverage brand on the table and takes its social media apart. Not a trends recap. A teardown. What the brand actually got right, where it's quietly bleeding attention, and the move everyone in the category is about to copy and shouldn't. giovanni runs the verdict, Mindy Carpenter brings the brand, the receipts, and the questions that make him show his work. If you operate, own, or market a food or beverage brand, this is the read you don't get from your agency: ten honest minutes on what's working on the shelf and on the feed, and what that means for the next thing you post. New brand every week. No sponsors to flatter. No corporate hedging.
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| ai-assisted content