 “run down to the advertising agency and have this put in the evening papers” [BLUE] We know Sherlock Holmes valued the agony column; we discussed that previously on Episode 50. Looking back at a paper by an advertising executive from the mid-20th century — a real-life Mad Man — we find the makings of an expert copywriter and marketer.   We even identify a media buyer. All of this and more, related to advertising in the Canon. It's just a Trifle.       Links / Notes  This episode: ihose.co/trifles287  The Best of the Pips (The Five Orange Pips)  Seven on Sherlock (Thayer Cumings) Aboriginals (Linda & Harrison Hunt) Related episodes:   Episode 286 - Strange Business  Episode 109 - Brands in the Canon  Episode 50 - The Agony Column  Find us on Facebook, Twitter, Instagram and YouTube Email us at trifles @ ihearofsherlock DOT com Support us on Patreon and become eligible for our regular giveaways.    Sponsor  The Baker Street Journal   Music credits Performers: Uncredited violinist, US Marine Chamber Orchestra Publisher Info.: Washington, DC: United States Marine Band Copyright: Creative Commons Attribution 3.0     

Sherlock Holmes and Advertising

You know the plots, but what about the minutiae? We delve into the Sherlock Holmes stories and answers questions that arise, clarify muddy details, and look into some of the period terminology in this weekly podcast.

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“at Maiwand without losing my nerve” [STUD]         Maiwand: Saving the Guns by Richard Caton Woodville, 1883 (Wikimedia Commons)        It is generally accepted that A Study in Scarlet, when Dr. Watson first met Sherlock Holmes, took place in 1881. Watson was just back from the war in Afghanistan, where he had been wounded at the Battle of Maiwand. But in 1940, Edgar W. Smith took a closer look at the timing between the battle, Watson's recovery time, travel to London and hotel stay, and came to a much different conclusion. He wrote it up in a pamphlet and it's just a Trifle.  You can make suggestions as well — if we choose a topic you recommend, we'll send you a Sherlockian prize.   All of our supporters are eligible for our monthly drawings for Baker Street Journals and certain tiers receive thank you gifts. Join our community on Patreon or Substack today.   BONUS: a digital scan of Smith's original pamphlet is available to our  Patreon or Substack supporters.        Links / Notes  The Long Road from Maiwand: an examination of the evidence bearing upon the dating of a certain encounter in the chemical laboratory at St. Bartholomew's Hospital, in London by Edgar W. Smith (Abebooks) The eBSJ All of our social links: https://linktr.ee/ihearofsherlock Email us at trifles @ ihearofsherlock.com Join our community on Patreon or Substack to hear bonus material and be eligible for drawings.        Music credits    Performers: Uncredited violinist, US Marine Chamber Orchestra  Publisher Info.: Washington, DC: United States Marine Band  Copyright: Creative Commons Attribution 3.0          

The Long Road from Maiwand

“Stop at a telegraph-office, cabby!” [SIGN]            Cabbies are everywhere in London – indeed, so common in some cases that they're simply overlooked (we see you, Jefferson Hope!). Could Sherlock Holmes have passed himself off as a cabby? There are certainly points in his career when it would have made sense. And a paper given at a Sherlock Holmes society in Denmark points in that direction. Hop on board with us in this monthly travel series episode! It's just a Trifle.  You can make suggestions as well — if we choose a topic you recommend, we'll send you a Sherlockian prize.   All of our supporters are eligible for our monthly drawings for Baker Street Journals and certain tiers receive thank you gifts. Join our community today.    Become a Patron!      Links / Notes  "The Thomas Hogram Letters" by Sven Ranild is an expanded and translated version of a paper delivered in Copenhagen on September 19, 1987, at the Centenary Dinner of the Sherlock Holmes Klubben i Danmark and it appeared in the Summer 1991 issue of The Sherlock Holmes Journal. Episode 124 - Odd Jobs All of our social links: https://linktr.ee/ihearofsherlock Email us at trifles @ ihearofsherlock.com Join our community on Patreon or Substack to hear bonus material and be eligible for drawings.      Music credits    Performers: Uncredited violinist, US Marine Chamber Orchestra  Publisher Info.: Washington, DC: United States Marine Band  Copyright: Creative Commons Attribution 3.0          

Sherlock Holmes, Cabby

“very curious phraseology” [WIST]            Here's an interesting little subject that ought to intrigue many Sherlock Holmes fans: words. We are a literate bunch, and when we get to learn more about words — especially words with which we're unfamiliar —  that makes us happy.  This topic was suggested by listener Jennifer Cassasanto, who was curious about some of the foreign and antiquated terms in the Canon. Fair warning, though: this is a pun-filled zone. Word nerds unite! It's just a Trifle.  You can make suggestions as well — if we choose a topic you recommend, we'll send you a Sherlockian prize.   All of our supporters are eligible for our monthly drawings for Baker Street Journals and certain tiers receive thank you gifts. Join our community today.      Links / Notes  An Irregular Anglo-American Glossary of More or Less Unfamiliar Words, Terms and Phrases in the Sherlock Holmes Saga by S. Tupper Bigelow  Episode 124 - Odd Jobs All of our social links: https://linktr.ee/ihearofsherlock Email us at trifles @ ihearofsherlock.com Join our community on Patreon or Substack to hear bonus material and be eligible for drawings.        Music credits    Performers: Uncredited violinist, US Marine Chamber Orchestra  Publisher Info.: Washington, DC: United States Marine Band  Copyright: Creative Commons Attribution 3.0         

Wordplay

“kept as a secret among them” [DEVI]            When Dr. Leon Sterndale said there was only one known specimen of radix pedis dioaboli – devil's foot root – in a laboratory in Buda, it was clear that it was a poison unknown to science.   Just what was it that was "used as an ordeal poison by the medicine-men in certain districts of West Africa"? Dr. Robert Ennis had an idea related to a substance we know well today, based on his observations in emergency rooms. And it’s anything but a Trifle.  All of our supporters are eligible for our monthly drawings for Baker Street Journals and certain tiers receive thank you gifts. Join our community today.  Become a Patron!      Links / Notes    The eBSJ All of our social links: linktr.ee/ihearofsherlock Email us at trifles @ ihearofsherlock.com Join our community on Patreon or Substack to hear bonus material and be eligible for drawings.        Music credits    Performers: Uncredited violinist, US Marine Chamber Orchestra  Publisher Info.: Washington, DC: United States Marine Band  Copyright: Creative Commons Attribution 3.0          

Will the Real Devil's Foot Stand Up?

“His collaboration may be very necessary” [ILLU]            There's a curious phrase in the beginning of A Study in Scarlet that requires a little more consideration. Do you know what it is? John Ball, Jr. did.  And his theory about what that phrase signified is an intelligent and plausible one, lifted from a 1954 issue of The Baker Street Journal and The Baker Street Reader. Along the way, we uncover a surprising fact about Ball. And it’s anything but a Trifle.  All of our supporters are eligible for our monthly drawings for Baker Street Journals and certain tiers receive thank you gifts. Join our community today.      Find Trifles wherever you listen to podcasts.    Links / Notes  John Ball Jr. (Wikipedia)  The Baker Street Reader (Abebooks) The eBSJ All of our social links: linktr.ee/ihearofsherlock Email us at trifles @ ihearofsherlock.com Join our community on Patreon or Substack to hear bonus material and be eligible for drawings.      Music credits    Performers: Uncredited violinist, US Marine Chamber Orchestra  Publisher Info.: Washington, DC: United States Marine Band  Copyright: Creative Commons Attribution 3.0          

Sherlock Holmes and Advertising

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