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Quitting your dream job to start a business is a risky decision, especially if you’re in a high-ranking, visible position. And Nicole Marra, did just that.

As the CEO and Founder of Fixer Advisory Group, Nicole works with some of the world's most dynamic luxury brands.

Nicole led Gucci America's legal, real estate, compliance, security, and crisis management functions for over a decade before taking the leap and founding Fixer.

In this episode, Nicole and I discuss

• What prompts a person to leave a perfect-on-paper job to start their own thing
• Why women need to get better about asking for help
• Working with someone so closely that it feels like you’re sharing a brain
• Connecting with your inner child, your inspiration, and that part of you that wants to shine

This episode at a glance:

[16:29] When Nicole made the leap, support was coming from all sides. The people around her carried her over the launch line. 

[21:13] The most significant challenge she faced: wearing all the hats simultaneously. 

[25:13] When men build businesses, they surround themselves with help. Women often try to build systems so they don’t need to ask for help.

[31:52] ”The Power of the Pack”: the power that women have when they work together. 

[37:19] The foundations of running a business (or having any type of career) as a woman.

[56:03] What Nicole’s Times Square billboard would say: Enough of being afraid of everything. Put yourself out there. You can’t live in fear of what might happen.  

Resources and links mentioned in this episode

• Check out Fixer Advisory Group - and follow Nicole on LinkedIn or Instagram
• 10 Lives Exercise
• Check out Trello, a project management tool that works like digital post-its
• Get a waterproof notepad for the shower
• Get groceries delivered with FreshDirect - and everything else with Amazon Prime
• Chief, the Female Networking organization

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Stop asking AI to fix your decision paralysis.

It’s not here to validate your feelings, tell you you’re special, or magically solve your problems.

Here’s the trap I see founders fall into every day: dumping their overwhelm into ChatGPT like it’s a digital therapist. But AI isn’t your therapist — it’s your most patient strategic partner.

In this episode, you’ll learn how to stop seeking validation and start demanding solutions. I’ll show you how to use AI to structure priorities, evaluate options, and cut through emotional noise — so you trade paralysis for momentum.

You’ll discover:

• Why using AI as “therapy” keeps you stuck and slows your growth
• The hidden costs of pouring your overwhelm into chat instead of asking for strategy
• How to flip your prompts from feelings to frameworks — and get clarity fast
• Three ways to use AI as a strategic partner so you move forward instead of spinning in indecision
  
  

This episode at a glance:

[00:00] – Why AI is not your business therapist
[01:15] – How to ask for frameworks instead of feelings
[02:45] – The real cost of seeking validation instead of solutions
[05:00] – What to ask instead: strategic prompts that get real answers
[07:30] – Three steps to transform your AI relationship this week
[08:45] – Your business needs strategic decisions, not just validated feelings

Resources and links mentioned in this episode:

• AI for Founders Playbook – Tools and prompts to help you make clear decisions, not emotional dumps
• Join the AI for Founders Community
• Free Culture Audit Call

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

The panic is real.
Too many priorities, not enough time, and your brain is spinning instead of deciding.

This isn’t about doing it all, it’s about strategic triage: choosing what matters most so you can focus your energy where it counts. With AI as your thinking partner, you can cut through the overwhelm, sequence your priorities for maximum impact, and turn chaos into hours of focused wins.

In this episode of She’s That Founder, you’ll discover how to stop trying to do everything and start sequencing your priorities so you can make meaningful progress without burning out. You’ll see how AI can help you cut through emotional noise, spot the highest-impact tasks, and keep momentum when competing priorities threaten to pull you in every direction.

In this episode, you’ll learn…

• How to use strategic triage to turn panic into a clear, doable action plan
• The energy + ROI framework that keeps you from wasting focus on low-value tasks
• Why AI can see patterns and sequences you can’t when emotions run high
• How to reclaim momentum by choosing the right order — not just the right tasks

This episode at a glance:

[00:00] – The panic every founder knows
[01:45] – How emotional overload sabotages strategic thinking
[03:00] – Why AI is your best objective advisor in overwhelm
[05:15] – The energy + ROI priority map that made the difference
[07:00] – Money first, strategic assets second, creativity third, admin last
[09:30] – How each completed task fuels the next
[11:00] – The four-step strategic triage framework to use in your business

Resources and links mentioned in this episode:

• AI for Founders Playbook – Priority mapping templates, energy management system, and AI prompts for when you’re spinning in founder anxiety
• Triage Assessment (Coming Soon) – Quick tool to help you decide what matters most when everything feels urgent
• Join the AI for Founders Community

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Real talk, your attachment to struggle is costing you. Too many brilliant founders choose the hard way every time… and end up burned out, behind, and watching competitors pass them by.

This episode isn’t about hustling harder — it’s about dropping the “founder martyrdom” complex and building systems that work for you. You’ll learn how to stop confusing effort with impact, replace exhausting manual work with smart systems, and reclaim the time and energy you need to lead for the long game.

In this episode, you’ll learn…

• How to spot and break the “founder martyrdom” habits that burn you out and slow your growth
• The hidden costs of doing everything the hard way — and why efficiency is a strategic advantage
• Three simple steps to replace struggle with smart systems, AI tools, and shortcuts that actually serve you
• How to reclaim your time, energy, and focus so you can lead for the long game

This episode at a glance:

[00:00] – Your attachment to struggle is bankrupting your business.
[01:45] – Why founders default to “I should figure this out myself.”
[03:00] – Efficiency feels like cheating — and why that belief is wrong.
[04:15] – The real costs: time, energy, opportunities, credibility, growth.
[05:30] – Convenience isn’t lazy when it serves your bigger goals.
[07:15] – Three steps to stop making everything harder than it needs to be.
[08:45] – You didn’t build your business to become its prisoner — choose systems that support you.

Resources and links mentioned in this episode:

• Free Culture Audit Call
• Join the AI for Founders Community
• 10 Ways AI Will Make You a Better Leader – Free Guide

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Ever wish you could step away from your business and have it keep moving without you? 

Last week in San Francisco, I did exactly that because my AI assistant ran the whole thing.

In this episode, you’ll discover how to stop carrying the entire mental load of your business, from thinking and planning to solving everything, by handing it over without handing it off to a human.

You’ll see how AI can plan your projects, handle the details, break creative blocks, and give you space to rest without losing momentum, so you can reclaim your time, protect your energy, and focus on the high-value work only you can do.

In this episode, you’ll learn…

• How to use AI as your strategic planner to design work sessions that leave you energized, not exhausted
• Ways AI can act as your personal concierge to kill decision fatigue and free your brain for real CEO work
• The “choose your own adventure” method AI gave me to break through creative blocks
• Why letting AI take the load gives you the mental space to wander — and why that’s part of the work
  
  

This episode at a glance:

[03:14] – Your AI assistant never sleeps, never judges your questions, and costs less than a nice dinner out.

[07:56] – Wandering is part of the work. And AI can give you the space to do it.

[14:22] – Ask AI to create your restore/rebuild/reignite plan, and watch how it balances your goals and your human needs.

[21:08] – The goal isn’t to replace your creativity — it’s to remove the cognitive overhead so you can focus on what only you can do.

[28:41] – You’re not meant to carry it all. You’re meant to lead. Let AI handle the rest.

Resources and links mentioned in this episode:

• Free Culture Audit Call
• Join the AI for Founders Community
• 10 Ways AI Will Make You a Better Leader – Free Guide
• AI for Founders Playbook Waitlist
• AI Readiness Quiz (Coming Soon)

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Let me tell you about a moment that happens in Zoom rooms every day. A founder hears five words that make her stomach drop: “I’m waiting to hear back.”

It doesn’t matter if you’re leading five people or fifty — when your team treats “I sent the email” like a finish line, you’re not building a business, you’re babysitting bottlenecks.

This episode isn’t about productivity hacks — it’s about culture. Specifically, the invisible “wait and see” culture draining your company’s momentum. And here’s the hard truth: it’s not really about your team. It’s about you. Let’s talk about what to do instead.

In this episode, you’ll learn…

• Two quick questions that flip passive waiting into active problem-solving
• How to model radical ownership so your team shifts from message senders to outcome creators
• Why relentless momentum isn’t a solo trait, it should be your team’s standard

This episode at a glance:

“You didn’t wait for permission to start your business. So why are you letting your team wait for replies?”

“Every time your team says ‘I’m waiting,’ and you say nothing, you’re normalizing inertia.”

“It’s not about control — it’s about building a culture that moves.”

“Ask: What do you think is happening on their end? Then: What would make them respond faster? That’s how you build thinkers, not just doers.”

“Your team isn’t failing you. They’re following you. Set a better pace.”

Resources and links mentioned in this episode:

• Free Culture Audit Call 
•  Join the AI for Founders Community 
• 10 Ways AI Will Make You a Better Leader – Free Guide

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Let me guess — your team still pings you for every little thing, and that SOP you swore you'd write is still just a blank Google Doc mocking you from your drive.

This episode isn’t about operations — it’s about freedom. Because if your business can’t run without you, you’re not leading a business… you’re babysitting one. Today, I’ll show you how smart CEOs use SOPs that scale — without boring themselves (or their team) to death. And yes, we’re making SOPs sexy again. Let’s go.

In this episode, you’ll learn…

• Why SOPs aren’t documentation, they’re delegation 
• The 3-step founder-friendly formula to creating systems fast
• How AI tools  can cut your SOP creation time in half

This episode at a glance:

[02:32]- SOPs don’t fail because they’re unimportant, they fail because founders write them like robots.

[03:43]- If your business can’t run without you, it doesn’t scale.

[13:51]- AI doesn’t replace your brain,it skips the parts that drain it

[15:04]- SOPs may not scream show me the money, but they absolutely help you keep the money.

Resources and links mentioned in this episode:

• AI for Founders Playbook 
• Join the AI for Founders Community 
• 10 Ways AI Will Make You a Better Leader – Free Guide
•  Tools mentioned: Tango, Loom, Zoom, Otter, ChatGPT, Claude, Scribe

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Pretending you're unbothered as a leader? It’s like wearing emotional Spanx; smooth on the outside, can’t breathe on the inside.

In this short and sharp episode, I’m calling out the pressure to perform instead of lead, and why trying to appear polished can actually kill connection, creativity, and trust on your team. I’ll share one cringe-but-true moment that changed the way I show up and give you a mindset shift (and one simple line) that will help you lead with power, not pretense.

In this episode, you’ll learn…

• Why performance-based leadership is suffocating your power
• How pretending you're "fine" erodes team trust and creativity
• The leadership reframe: unreadable ≠ strong — relatable = powerful

This episode at a glance:

[0:30] - That’s not power. That’s performance under pressure.

[2:16] - I brought pain into that room voluntarily, I chose style over strength.

[2:54] -We think we’re being strong, but we’re silencing the very signals that make us powerful.

[4:25] -You weren’t born to suffer for your leadership aesthetic. You were born to lead grounded, real, and barefoot if you damn well please.

Resources and links mentioned in this episode:

• Download the Feedback Fix – Free Guide
  Say what needs to be said; clearly, confidently, and with leadership integrity. Let AI help you find the words.

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Every founder is running systems even if they’re chaos.

In this episode, I’m naming the three hidden systems that high-achieving women accidentally build that lead to bottlenecks, burnout, and stalled growth. These are the survival systems that got your business off the ground… but now they’re costing you time, clarity, and peace.

If your calendar is full, your team depends on you for everything, or you're constantly rewriting what others create, this one’s for you.

In this episode, you’ll learn…

• The 3 toxic system archetypes: The Hero, The Hoarder, and The Ghostwriter
• How each system shows up, what it’s really costing you, and the emotional truth underneath it
• Tactical solutions: delegation frameworks, AI decision trees, SOPs, and brand voice guides that actually work

This episode at a glance:

[1:54] - I wasn’t just in a broken system. I was the broken system.

[14:35] - The hero needs to stop solving everything and start documenting decisions.”

[15:42] - You are not broken but your systems might be. And when you change the system, everything changes.

Resources and links mentioned in this episode:

• AI for Founders Playbook – Free Mini Course
  Delegation meets AI: Get 10+ hours back per week with systems that run without you.
• 10 Ways AI Will Make You a Better Leader – Free Guide
  A practical download to help you lead smarter and stop being the bottleneck.
• Join AI for Founders – Private LinkedIn Group
  Tools, mini scripts, and weekly prompts for founders designing sustainable systems that sca

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Are you cramming 40 hours of work into a 20-hour week? If you're the approvals queen, the Slack oracle, and the one everyone’s waiting on; you're not running a business, you’re babysitting one.

In this episode, I walk through the real cost of being the bottleneck (yes, even the invisible kind), and how to get out of it using a three-part delegation system that’s saving me, my sanity, and my business. If your team is stalling while they wait for you, this one's your wake-up call and your way out.

In this episode, you’ll learn…

• Why bottlenecking is quietly killing your momentum — and how to recognize it
• The 3-step Bottleneck Fix: Find your pattern, Name it + Delegate it, Design for autonomy
• How to use AI + systems to stop micro-managing without losing quality
• Why trusting your team has to come before they’ve “earned” it

This episode at a glance:

[0:17] - If you ghosted your business for 72 hours, would it grind to a halt?

[4:44] - You’re not lazy if you shift these behaviors — you’re legacy-minded.

[11:17] - The hidden cost of doing it all yourself isn’t just burnout, it’s blocking the growth you say you want.”

[12:00] - You don’t have to do it all to be the one who gets it done.

Resources and links mentioned in this episode:

• Join the AI for Founders LinkedIn Group
  Weekly tools, prompts, and support to help you delegate smarter, scale with clarity, and build systems with soul.

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.