I get this question all the time, especially from the smart, ambitious women inside my Business JAM program who worry that niching down means saying “no” to too many opportunities.

In this episode, I’m reframing that fear, and showing you why saying ‘no’ to some of your potential clients is the secret and totally counterintuitive catalyst for growth!

We’ll explore what really happens when you get specific about who you help and how.

Hear some real-world stories (including a recent chat I had online with a financial planner who wanted to do it all) and the signs that indicate your message might be too broad and keeping you stuck in obscurity!

If you’re still unsure about your market positioning or you’re stuck attracting the wrong clients, no matter what you try - this episode is made for you!

Here’s what you’ll walk away with when you listen to the full episode:

Why it’s almost impossible to make your niche too small - and the pre-wired thinking that’s keeping you broad.

What the common fears are (like missing out on clients) and why most people get clarity, not scarcity, by specialising.

How blending too many roles or services can confuse potential clients, and what it looks like when your audience can’t figure out what you do best.

Why holistic sounds lovely, but real expertise and trust are built through clear positioning, not trying to be everything to everyone.

What steps you can take right now to sharpen your message, clarify your niche, and attract dream clients who see you as the clear solution.

Curious to find out if you’ve actually gone far enough with your niche? Or maybe you know it’s time to stand out as the clear choice for your best-fit clients.

Tune in to this episode—I’ll walk you through what works, what doesn’t, and how to finally feel good about your unique spot in the market.

.....……..

The NICHE Buster 7 Day Program

For coaches, creatives, consultants who want to get crystal clear on your market sweetspot!

https://www.jessicaosborn.com/nichechallenge

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

If you’re addicted to external approval - or worrying that your work isn’t “good enough” - this episode is one you can’t miss!

Today, we’re chatting about the best ways to find success when you have “people pleasing” tendencies, especially for creatives, who commonly identify as people pleasers!

Why does this instinct run so deep, and how is it shaping your results (without you even knowing)?

I’m joined by the enigmatic Michele Kasl, a creative powerhouse who has run a successful digital and web design agency for over 20 years.

She’s a true expert in branding, design, and guiding business owners to show up online as their best selves.

Michele shares her own personal struggles with people pleasing and the strategies she’s used to create more joy, ease and success in her business!

We’re going behind the usual surface level fluff, sharing real habits and practical solutions for rewiring those old patterns.

Here’s just a taste of what you’ll hear in this episode:

Why do creatives (and business owners) fall into the “chameleon” trap - and how can it hurt you in the long run?

What’s the difference between adapting for clients’ happiness and losing sight of your own goals?

How does perfectionism sneak in, making it nearly impossible to finish or share your work?

Why saying “no” (and picking a specialty) leads to more freedom, better results, and happier clients?

What simple mindset shifts can pull you out of comparison mode so you can finally trust your expertise?

If you’ve ever hesitated to market yourself or struggled to set real boundaries, this episode will help you see things differently - and get you excited about showing up as YOU.

Listen in for honest stories, practical insights, and a big confidence boost to help you break the people-pleaser pattern for good.

Curious? Pop on your headphones and join us for this lively, honest conversation!

MENTIONED IN THE EPISODE:

Michele's Website Audit Tool - a Gift for STB listeners - DOWNLOAD your FREE copy here: https://gift.premierdesignsonline.com/stb-podcast

With a 20-year career in the dynamic arena of branding and design, Michele Kasl has an unparalleled ability to blend creativity with strategic insight.

Her vast design and creative direction expertise includes web design and development, UI and UX design, AI tools, branding, print design, copywriting and illustration.

She has been at the forefront of shaping identities across diverse industries, showcasing a deep understanding of the delicate balance between aesthetics and functionality.

Michele is a Creative Suite master, innovative problem-solver, and is passionate about all things creative— specifically the power of telling a brand’s unique story through compelling copy and attention-grabbing visuals.

Today, she helps business consultants and service-based pros drop the people-pleasing act and build brands that feel like home. Her work combines strategy, storytelling, and standout design, with just enough edge to cut through the noise.

Michele’s superpower isn’t just beautiful websites — it’s helping clients OWN their voice, their value, and their vision.

Connect with Michele:

Business name: Premier Designs https://premierdesignsonline.com

Monday Mantra (newsletter): https://mymondaymantra.com

LlinkedIn: https://www.linkedin.com/in/michelekasl/

Youtube Channel: https://www.youtube.com/@pdupdate

.....……..

Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what’s “too much”?

Book a 20-minute Pricing Assessment Chat to get my help analysing your offers.

By the end you'll:

✅ Find out if your price is too low or too high

✅ See if you’re missing hidden profit opportunities

✅ Feel confident your offer is priced in alignment with your goals

BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

And you’re not wrong if that’s you. The way most people do their marketing is highly ineffective.

So today’s episode is designed to fix that!

There’s actually a really simple principle that most people overlook, but once you know it you’ll completely change the way you approach your marketing strategy…

…and trust me, it’s much more powerful than you might think when you hear it!

It’s based on a well known phrase but we’re going to change one word in it to shift the meaning!

The answer can revolutionize everything - from how you attract an audience to the clients you sign, and even your bottom-line results.

So, what’s this word swap, and why does it matter?

Listen in as I break down five key areas of your marketing, showing you exactly how this change can make your efforts more intentional, effective, and (finally!) less exhausting.

Here’s what I cover in today’s episode:

The faster way to create a scalable foundation for your business

Why audience quality matters more than volume for your results - and your energy!

What mistakes do most people make when creating content - and how can you avoid them?

Why using tools (like AI) can help, but only if you’re keeping your personal touch front and center.

You’ll walk away with a fresh perspective, practical actions, and a whole lot more clarity about what really matters for your marketing.

That “five reels a day” pressure? You can let it go - and replace it with a focused, ease-filled strategy that works.

Curious about the simple shift that changes everything?

Hit play now and let’s rethink marketing together!

.....……..

Pricing Assessment Chat with Jessica

Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what’s “too much”?

Book a 20-minute Pricing Assessment Chat to get my help analysing your offers.

By the end you'll:

✅ Find out if your price is too low or too high

✅ See if you’re missing hidden profit opportunities

✅ Feel confident your offer is priced in alignment with your goals

7 spots ONLY - first come, first served.

BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

If you ever found yourself agonising over your prices, tweaking numbers on your spreadsheet for hours, then dropping them by half when your prospect enquires …you’re definitely not alone!

Pricing is such a silent struggle, especially for women in business like me, who grew up in a household where it was considered rude to discuss money!

Today on She’s The Business Podcast, I’m breaking the taboo and talking openly about the topic most of us avoid: how to raise your rates ethically, keep your clients happy, and actually grow your business – all at the same time.

Yes, it really is possible!

I know that money talk can make us uncomfortable. It brings up all sorts of doubts, guilt, and that relentless inner critic.

We worry about what our clients will think, whether we’ll lose them, or if we’ll sound greedy.

But here’s the twist: charging too little doesn’t just hurt your bottom line - it can impact your energy, attract the wrong kind of clients, and even make you resent your business over time.

So in this episode, I’m sharing what really works (based on years of experience and experiments!) when it comes to setting your prices right.

If you’ve ever felt stuck, compared yourself to others, or dreaded making a change, this episode is for you.

Here's what you’ll hear more about when you tune in:

Why do women find it so hard to talk about pricing, and what hidden consequences does undercharging really have?

What are the most common fears about raising your prices, and are they as logical as they sound?

How can shifting your price actually attract higher-quality clients and open new opportunities you haven’t even seen yet?

What mindset barriers pop up around “judgment” and how can you beat that inner critic at its own game?

Why does standing out and differentiating yourself make pricing so much easier than just blending in with the crowd?

All this and plenty of practical advice, without the gimmicky tactics or endless bonuses you see online.

If you’re ready to feel confident and energised about what you charge, tune in now

......……..

FREE Pricing Assessment Chat with Jessica

Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what’s “too much”?

Book a 20-minute Pricing Assessment Chat to get my help analysing your offers.

By the end you'll:

✅ Find out if your price is too low or too high

✅ See if you’re missing hidden profit opportunities

✅ Feel confident your offer is priced in alignment with your goals

BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

These are your ‘thought habits’ as described by Amy Kemp - and they have a huge (yet often ignored) impact on how you’re running your business.

Maybe you can sense there’s something holding you back, but you can’t quite put your finger on it. Maybe you’ve tried to do more, try new tactics, change offers… yet nothing shifts your results?

Well, strap yourself in, we’re tackling this one head on: why you can’t simply outwork your thought habits!

I invited Amy onto the show because she’s an absolute expert in this space.

Amy Kemp is a Certified Habit Finder Coach, author of “I See You”, and someone who has helped countless entrepreneurs and leaders uncover what’s happening inside their minds and how that’s affecting their results - without them even realizing it.

She’s got a wealth of inspiring stories and practical wisdom that will seriously make you rethink what’s really getting in your way.

Here’s a taste of what we unpacked in this episode:

Why you can’t just hustle your way to the next level - and what might be happening under the surface that’s stopping your growth.

What subconscious thought habits actually are (hint: most of us have no idea we’re even running them) and how they show up in our business and life.

How changing your automatic thought patterns can unlock new results, and how Amy’s unique assessment tool can help you spot your hidden habits.

Why high-achieving women often fall into patterns of overwork, perfectionism, or people-pleasing, and the personal story behind Amy’s own wake-up moment.

How to know if it’s time to explore your own thought habits - and some simple ways to start catching them in action.

If you’ve ever wondered, “Why do I keep getting stuck here?” or “What needs to change for me to create more ease and success?” then this conversation is one you don’t want to miss.

Curious? Tune in and let’s see what your brain’s really been up to!

Amy Kemp is the Owner and CEO of Amy Kemp, Inc., a growing company dedicated to helping leaders and business professionals transform their thought habits to improve both their work and personal lives. As a certified Habit Finder coach, Amy has guided over 300 female business leaders through Encounter, a four-month small group program designed to replace unhealthy thinking patterns with empowering and productive ones. Beyond this, she has coached hundreds of leaders one-on-one and worked with leadership teams from both small and large organizations, helping them align mindset with purpose and performance.

Amy also offers two engaging online courses each year, in the fall and spring, that challenge participants to explore self-awareness and personal growth. These courses provide an accessible way for clients to experience her coaching philosophy. Popular topics include “Money Is a Mirror” and “A Boundary Is Not a Wall.”

In addition, Amy is the author of I See You: A Guide for Women to Make More, Have More, and Be More—Without More Work (released February 29, 2024). Through her book, Amy invites readers to discover the same transformative principles that have empowered her clients to think differently, live intentionally, and lead with confidence.

Connect with Amy:

Instagram: https://www.instagram.com/amykempinc

LinkedIn: https://www.linkedin.com/in/amy-kemp-7842a1a6/

Website: https://amykemp.com/

Take the Habit Finder for FREE: https://habitfinder.com/coach/amykemp/

...................................................

ARE YOU TIRED OF CHASING CLIENTS?

Join me for my most popular FREE training where I uncover the exact things you need to attract a stream of quality clients!

In the Magnetic Formula you’ll get the 5 part blueprint that doesn’t require you to learn yet another social media method.

Instead you’ll discover how to strategically position your premium offers so the right clients seek YOU out!

Register: https://www.jessicaosborn.com/tmf

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Apply to be a guest on She's The Business Podcast

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

If so, this episode is especially for you. I’m revealing some home truths about what it really means to be a high achiever in business, warts and all.

We’re talking about why your strongest traits might be both your greatest strengths and the sneaky culprits slowing your progress.

In today’s episode, I’m sharing honest stories from my own journey - moments where my high-achieving mindset helped me break through and times when it actually held me back.

If you’ve ever found yourself frustrated, watching others “fly ahead” while you’re quietly wondering, “Why am I not further along by now?” then stick around.

I promise, you’re not alone, and there’s a good reason behind it.

Here’s a taste of what I chat about in this episode:

Why do some of our top strengths turn into our biggest obstacles in entrepreneurship? (And what can we do about it?)

What are the classic “toxic traits” high achievers need to watch out for - like thinking, “I already know this,” or refusing to ask for help?

How can you spot when your drive and capability are actually holding you back, especially when it comes to letting go and getting support in your business?

Why is it so vital to check if your business foundations are strong enough for the next level (or are you still building on “one-storey” foundations when you want a “five-storey” business)?

How can a mastermind or strategic community help you finally move past those hidden roadblocks - even if you’ve “done this before?”

Curious which of these high-achievers’ self-sabotaging habits you might be living into, and how you can flip them into true superpowers?

Grab your coffee, put your feet up, and let’s have a real conversation about what makes success sustainable and fun.

Listen in - I can’t wait to share this with you!

.....................................................

ARE YOU TIRED OF CHASING CLIENTS?

Join me for my most popular FREE training where I uncover the exact things you need to attract a stream of quality clients!

In the Magnetic Formula you’ll get the 5 part blueprint that doesn’t require you to learn yet another social media method.

Instead you’ll discover how to strategically position your offers so the right clients seek YOU!

Register: https://www.jessicaosborn.com/tmf

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Ladies - how often do you put yourself first, truly first, when it comes to how you prioritise your time each day?

If you’re anything like me, your mind is probably racing with to-do lists, business goals, kids’ schedules and everything else in life that “has to” be done.

But what if giving yourself just a few intentional minutes - thirty, fifteen, or even five - your whole approach to business and life can be dramatically different?

This week, I’m absolutely thrilled to welcome Lesley Logan to the show.

Lesley is the founder of onlinepilatesclasses.com, a platform packed with bite-sized Pilates sessions. She’s made it her mission to help women, especially those of us used to running on overdrive, truly embrace what it means to prioritise ourselves.

She's not just about fitness routines; Lesley is an advocate for dropping perfection, creating real habits, and making YOU the centre of your schedule (not just your business).

Here’s what we uncovered together:

Why is it so tough for high-achieving women to step away from “busy” and actually prioritise fun, rest, and simple self-care?

What does it look like to design a business- and a life - that actually lights you up (instead of burning you out)?

How do you know what really fills your cup… and how do you start making time for those things, even if you've never done it before?

What are some practical, zero-fuss ways to start putting yourself higher on your priority list - even if you think you don’t have a spare minute?

And why making these changes isn’t just about you - it’s actually the key to showing up as the best version of yourself for your loved ones and your business.

Whether you think you don’t have time, or you’re just craving permission to try something different, you’ll appreciate Lesley’s refreshingly honest, practical take on what success really looks like!

I guarantee you’ll feel more motivated and inspired to carve out a bit of space for yourself after listening to this episode.

Ready? Hit play and let’s begin.

Lesley Logan, NCPT, also a Habits, Mindset, and Breathwork coach, is the founder of OnlinePilatesClasses.com the largest catalog of free Pilates tutorials and the only on-demand platform that helps Pilates lovers of all levels have accountability and community.

Lesley has been teaching since 2008 and was trained by one of Joseph Pilates' clients making her a 2nd generation instructor.

She has trained thousands of people around the world and hundreds of teachers. Helping women ditch perfection, take messy action and prioritize themselves first so they can do life better.

Connect with Lesley:

Instagram: https://www.instagram.com/lesley.logan/

https://www.instagram.com/opc.pilates/

Youtube Channel: https://www.youtube.com/@OnlinePilatesClasses

.....................................................

ARE YOU TIRED OF CHASING CLIENTS?

Join me for a FREE training where I uncover the exact things you need to attract a stream of quality clients!

In the Magnetic Formula training you’ll get the 5 part blueprint that doesn’t require you to learn yet another social media method.

Instead you’ll discover how to strategically position your offers so the right clients seek YOU!

Get your seat now: https://www.jessicaosborn.com/tmf

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

This comes up regularly with my Business JAM clients when we're talking branding, especially for those who are stepping into their authority era as a thought leader.

We know that BOTH authenticity and professionalism are essential in today’s fickle online space - if you want to attract quality clients easily, that is.

Although it feels like they're opposites.... (like how can I show up as my full imperfect human self, and yet still have that 'shine' of the professional?) ... the truth is they can co-exist! 

It's just a matter of redefining in your mind what professionalism and authenticity look like. 

You don't need to air all your dirty laundry publicly to be 'authentic'. Just like, you also don't need to be perfect to be 'professional'. 

If you’ve ever felt completely muddled in how to tick both boxes, this episode was made for you!

This week on She’s The Business I’m sharing exactly how you can show up as both genuine AND a credible professional on your social media and online platforms.

I’ve got 7 practical, real-world tips you can start using straight away - no fluff, just clarity.

Whether you’re worried about oversharing, or not sure how much “you” to allow into your business presence, this episode will clear the fog.

Here’s a taste of what you’ll hear:

Why being a real human, flaws and all, is your greatest asset - and how to let your personality shine without losing that sense of professionalism.

How to use emotional intelligence to retain that professionalism while still being open and sharing your thoughts.

Why being consistent matters (hint: it’s subtle inconsistencies that create the perception of ‘fake’ and ‘unprofessional’)

Curious?

Keen to increase your own professionalism and authenticity?

Tune in to hear my seven simple ways to be both authentic and professional, straight from 25 years of branding experience.

Grab a cuppa, take a 15-minute break, and let’s get you confidently showing up as the real you in business!

.....................................................

Join me for the transformational training where we go even deeper into the exact things that help you attract quality clients!

The Magnetic Formula reveals a 5 part blueprint that doesn’t add more hours or yet another platform to your day!

Instead I reveal the strategic approach that most business owners never figure out - and once you have it you can unlock a new phase of growth!

Get your seat now: https://www.jessicaosborn.com/tmf

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

This week’s episode of She’s The Business Podcast is all about what really happened when two friends decided step up and create a big, bold business event in public - sharing the process with their community - mishaps and all.

Today, I’m joined by Mia Fileman and Fi Johnston - the creative powerhouses behind Ripple Family Festival, Australia’s fresh new “non-conferency” business event.

These two are doing things very differently: they’re breaking away from the same old conference model, focusing on community, creativity, and human connection, while bootstrapping it all from their own pockets… and making every part of the process public.

I just had to bring them on and get the inside scoop on what it takes to launch something so ambitious, while still juggling their own businesses and keeping their friendship strong.

Here’s a peek at what we covered:

Why did Mia and Fi feel small business owners needs something beyond the typical conference - and how did they land on throwing a festival?

What’s really involved in planning a major event from scratch, especially when you’re funding it all yourselves?

How do you pick speakers who truly add value (spoiler: it’s not about big names or generic pitches)?

What’s the real story behind building “in public” - the wins, the awkward lessons, and why they believe it’s a game-changer for honest connection?

How do you make the business partnership work when your co-founder is also your friend and both of you are clear on serving your audience first?

If you’ve ever dreamt of launching something that leaves a lasting impact - or just want a refreshingly honest look behind the scenes of a gutsy business adventure - this episode is for you.

Don’t miss it!

Fi Johnston is a small business expert with 24 years of experience advising, coaching, and consulting small brands on money and business strategy. She is the founder of Peach Business, which helps small businesses run profitable and sustainable brands. A Chartered Accountant, Fi has the credentials and experience to help small businesses become long term success stories.

Mia Fileman is a marketing and campaign strategist and Campaign Del Mar founder. Mia has spent the last 13 years mentoring and training smaller brands to create successful marketing brands. She is a widely published small business marketing expert and the host of Got Marketing? podcast.

Connect with Mia and Fi at the Ripple Festival:

Ripple Festival https://www.ripplefestival.au/

Instagram: https://www.instagram.com/ripple_festival/

Facebook: https://www.facebook.com/RippleFestivalAU/

Ripple Festival tickets: https://www.ripplefestival.au/tickets

.....................................................

Tired of chasing leads and flaky clients?

The Magnetic Formula reveals a 5 part blueprint to attract more high quality clients to your business - and the best part is that it's not another method to add to your schedule! 

Register now: https://www.jessicaosborn.com/tmf

.....................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Are you feeling discouraged by the number of people who aren’t really committed - and just wish you could attract more of the high-quality clients who are ready to get results?

If so, this episode is for you. I’ve had so many conversations with business owners who tell me they’re stuck in a sea of flakes, who are searching for that magic pill, but never really showing up to do the actual work.

Meanwhile, there are committed, motivated clients out there - but how do you find them?

Today, I’m sharing the simple shifts that help you attract the clients you want - the ones who put in the effort, make real progress, and actually prove that yes, your offer works.

No more chasing people with instant gratification syndrome or watching your email list shrink as fast as it grows.

Here’s a taste of what I dig into in this episode:

Why do so many would-be clients chase the “magic pill” and vanish when it’s time to take action?

What are the subtle signs your messaging or presence might actually be repelling those dream clients - and attracting the wrong ones?

How can you step into real authority and magnetically attract action-takers (even if you’ve been playing small or feeling like a newbie)?

What makes an offer feel irresistible to quality clients - and why is a generic, “copycat” package never going to cut it?

How does your own energy and investment set the tone for the kind of clients you bring in?

If you’re ready to be seen as the expert you are and leave the time-wasters behind, join me for this empowering episode.

I’m sharing examples, honest insights, and a few of my own stumbles - plus what actually works if you want to work with smart, dedicated women who get things done.

Hit play if you’re ready to level up your business with clients who show up and do the work!

.....................................................

Tired of chasing leads and flaky clients?

The Magnetic Formula reveals a 5 part blueprint to attract more high quality clients to your business - and the best part is that it's not another method to add to your schedule! 

Register now: https://www.jessicaosborn.com/tmf

.....................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach