She's The Business Podcast With Jessica Osborn

Have you ever felt like your business has hit an income ceiling - and even though you’re working flat out, nothing changes?

It’s normal to believe that the only way to make more money is by finding more clients or selling more.

But what if the simplest place to find extra profit is right in front of us, just waiting to be uncovered?

In today’s episode, I share practical ways you can spot hidden profits in your current business - without needing to overhaul everything or work more hours!

I’ll show you a few spots where you can you can make tiny tweaks to what you’re already doing, and some of them might surprise you with just how much they could add to your bottom line.

Here’s what I’ll be chatting about:

Why do we so often feel stuck at a certain price with our services, and how can a fresh perspective unlock new possibilities?

What happens to your profits when you shift your service from charging per hour to a broader timeframe, such as monthly or quarterly?

How does the way you deliver your services influence the value you can offer - and the prices you can actually charge?

Why is the “payment format” you use just as important as the amount you charge, and how could it lead to easier, quicker sales?

What small steps can you take this week that could make a real difference to your business income - without needing to find more clients?

If you’ve ever wondered whether your existing business could work better for you, or felt unsure about your pricing, you won’t want to miss this one.

Tune in to discover those hidden profits in your business - sometimes, it’s just a small shift that makes all the difference!

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Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design unique and profitable signature programs that set them apart and attract a waitlist. As an active mother of two she’s all about creating efficient, lean and sustainable service models that product multiple six-figure years without sacrificing your lifestyle!

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Are high ticket offers really dead?

That’s the question that’s been buzzing in my inbox lately, and I know so many of us are feeling unsure about where to focus our time and energy as we head into 2026.

With another rollercoaster year behind us, shaky economies, and a big shift in trust online, you might be wondering:

“Should I pivot to something low ticket, or is there a place for premium offers in the new era of online business?”

This episode is all about pulling back the curtain on what’s really happening around high ticket and low ticket strategies – especially for women running businesses like ours.

I’ll share what I’m seeing, why the old ways aren’t working as well, and how you can confidently position yourself for success (and sanity!) in the year ahead.

Here’s what I cover in this episode:

Why are people more skeptical than ever about online offers, and what does that mean for those of us with serious expertise?

What’s actually the difference between high ticket and low ticket offers - and is switching really as simple as dropping your price or launching a membership?

How can you tell if your offer and your personal branding are truly aligned, or if there’s a hidden disconnect costing you sales?

What are the real mistakes I see business owners making right now when it comes to pricing, messaging, and packaging their services?

How can you stand out as a premium provider so clients can quickly see your value - even if the economy feels unstable or buyers are cautious?

If you’ve felt stuck, second-guessing your plans, or just want a clear, honest look at what it takes to grow a sustainable, rewarding business in 2026, you’ll want to tune in.

I promise this one is packed with real talk and practical steps to help you move forward. Give it a listen, and let’s get clear on your next best move!

The NICHE Buster 7 Day Program

For coaches, creatives, consultants who want to rise above the crowd with unique expert positioning!

https://www.jessicaosborn.com/nichechallenge

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design unique and profitable signature programs that set them apart and attract a waitlist. As an active mother of two she’s all about creating efficient, lean and sustainable service models that product multiple six-figure years without sacrificing your lifestyle!

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Ever imagined bringing in $100,000 a month purely from digital products?

Today, I’m sharing an episode that might just make you rethink what’s possible for your business.

Whether you’re new to digital offerings or already experimenting with online income, this story shows just how transformational selling digital products can be!

To get the lowdown on just how you can leverage digital products in your business I interviewed Becky Beach, an incredible woman who’s become a million-dollar digital product seller and coach.

Becky’s background in IT and user experience design gives her a sharp edge, and she’s known for her smart, flexible approach to business - even as the digital landscape swiftly changes.

She’s been featured in places like Business Insider and Forbes, and it’s no wonder:

Becky has figured out how to continuously innovate, find new opportunities, and stay ahead of the curve.

Here’s what we explore together in this jam-packed conversation:

Why are digital products the gateway to new streams of income for nearly any business - and what types might you have overlooked?

What prompted Becky’s leap from a draining corporate job to launching “Mom Beach” and building her own empire, step by step?

How do you move past overwhelm and find your first (or next) digital product idea - even if you have a mountain of choices?

What impact has artificial intelligence really made on creating and selling digital products - and how can you work with it instead of against it?

What are Becky’s biggest lessons, regrets, and practical tips to help you skip the pitfalls and make profitable choices faster?

If you’ve ever wondered how to add digital products to your business, what works now, and what’s coming next, you’ll get real stories and clear answers in this conversation.

Plus, Becky shares a brilliant free resource for listeners wanting to create with AI.

Listen in and open the door to your next big possibility!

About our guest:

Becky Beach is a million-dollar digital product seller and coach at coachbeckybeach.com. Known online as "Mom Beach," she has built a thriving business specializing in digital products, including printables, spreadsheets, courses, and books sold across multiple platforms such as Etsy, Shopify, and Amazon. With a background in IT, UX design, and web development spanning over 20 years, Becky leveraged her expertise to carve out a unique niche, especially as digital products and AI have evolved.

Her entrepreneurial journey began as a way to gain flexibility and spend more time with her son, leading her to start the Mom Beach blog, which later pivoted toward topics like making money online and selling printables. Thanks to her innovative strategies and ability to capitalize on market shifts, she now earns approximately $100,000 a month in revenue from her digital product streams.

Becky is passionate about helping women and service providers diversify their income through digital products and teaches others how to use AI tools to accelerate their business growth. Featured in publications like Forbes and Business Insider, Becky stands out for her resilience, creativity, and willingness to continually adapt to new technologies.

Connect with Becky:
Website: https://coachbeckybeach.com/
Instagram: https://www.instagram.com/themombeach/
Facebook: https://www.facebook.com/themombeach
LinkedIn: https://www.linkedin.com/in/beckbeach/

Learn how to create 3 different digital products to sell using AI tools!
Free training:  AI Digital Product Creation Masterclass

Turn Spreadsheets You Create With AI Into Passive Income! (Learn Becky's method)
Online course: AI Powered Spreadsheet System

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The NICHE Buster 7 Day Program

For coaches, creatives, consultants who want to find your breakthrough niche and finally be seen for your true expertise!

https://www.jessicaosborn.com/nichechallenge

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design unique and profitable signature programs that set them apart and attract a waitlist. As an active mother of two she’s all about creating efficient, lean and sustainable service models that product multiple six-figure years without sacrificing your lifestyle!

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Do you aim to create real change in your community, country or the world?

Are you driven to make the kind of impact that leaves a legacy - something that matters for future generations?

If you’ve ever found yourself thinking, “this has GOT to change, and I’m going to do it!”, then this episode is for you.

I’m sharing the three unmistakable signs that you’re meant for thought leadership, and the steps to help you step into those shoes much sooner than you imagined.

Most women - especially coaches and experts -,tend to underestimate themselves.

We convince ourselves it’s just a “marketing” issue that keeps you feeling invisible, or believe it’s an execution problem … and try to post more content.

In reality, the problem often lies with how far you’re playing below your true potential.

What if your ideas are simply too big for the box you’ve put yourself in?

What if your positioning is lacking the authority you deserve?

In this episode, I’ll help you spot the signs you’re ready to lead and guide you to create the clarity you need to finally take your place as a thought leader.

Ready to stop hiding in plain sight and claim your space? Let’s get into it!

You’ll hear me cover:

Why the ideas you’re passionate about might feel “too big” for your current audience - and what that tension is really telling you.

What’s happening when your clients rave about you behind closed doors, but the wider market just hasn’t caught on yet.

How boredom with what everyone else is sharing is actually a sign your brain is craving a higher level of conversation and challenge.

Why playing it safe with a vague or general niche keeps you stuck - and how you can start shifting into a space that’s truly yours.

What first step to take to move from hidden expert into your own “thought leader” zone - and how you can claim your advantage, starting today.

Curious if this is what’s been holding you back?

Listen in to find out - the episode just might be the nudge you need to finally stand out and lead with confidence!

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The NICHE Buster 7 Day Program

For coaches, creatives, consultants who want to rise above the crowd with unique expert positioning!

https://www.jessicaosborn.com/nichechallenge

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design unique and profitable signature programs that set them apart and attract a waitlist. As an active mother of two she’s all about creating efficient, lean and sustainable service models that product multiple six-figure years without sacrificing your lifestyle!

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Ever wish you could skip the sales calls and still see your business grow?

Selling can feel a little awkward – alight, it can feel a LOT awkward – for so many of us.

I’ve been there too.

But, when selling is literally essential to having a successful business, it’s one of those hurdles we’ve got to overcome.

Imagine if selling could actually feel easy, authentic, maybe even enjoyable?

In this episode, we’re going to tackle your nerves around selling head-on and get you geared up with practical tactics you can start using today.

If you want to confidently share your offers without that icky, pushy feeling, then this is for you.

I invited Andee Hart to join me for this conversation because she’s an absolute expert in sales while also deeply understanding the challenges that women face when we come to make an offer.

Andee is a seasoned sales strategist, entrepreneur mentor, and the host of “She Sells Differently.”

With 17 years in Fortune 500 tech sales and a thriving candle business she started in her bedroom, Andy’s seen both sides – corporate and creator.

She’s dedicated to helping other women sell with integrity, confidence, and true enthusiasm for their product or service.

Here’s a bit of what we cover in this exciting episode:

Why it’s essential to love what you’re offering – and how real belief changes the whole energy of your sales conversations (and even your website copy).

What gets in the way of sales confidence – and practical ways to get past the anxiety and just show up as yourself.

How to recognise the difference between an objection that means “not right for me” versus a hesitation that’s actually fear or uncertainty.

What simple shifts help people naturally say yes, without pressure or regret (think: making it easy, clear, and welcoming for your customers to buy).

Why following up isn’t pushy – it’s actually a service, and the missed opportunities if you skip it.

Andee also shares her favourite sales tools you can use right away – whether you sell services, products, or both.

We cover honest mistakes, surprises, and real tips that make selling simpler.

You’ll leave with fresh ideas, confidence, and maybe even excitement about your next sales conversation.

Listen in – I promise this one’s packed with insight!

Andee Hart is a dynamic sales strategist and entrepreneur mentor, renowned for her practical approach to selling with integrity and confidence. With over 17 years of experience climbing the corporate ladder in technology sales for Fortune 500 companies, Andee transitioned into entrepreneurship during the pandemic, founding Heart Design Co., a successful candle-making business started in her bedroom. Her side hustle quickly flourished, landing her products in over 120 retailers within three months, which enabled her to step away from her corporate role and pursue entrepreneurship full-time.

Drawing from her extensive experience in both product and service sales, Andee now specializes in coaching other entrepreneurs and product businesses on how to sell authentically, connect with their ideal clients, and overcome sales anxiety. She emphasizes the importance of believing in one’s product, following up diligently, and learning from feedback to improve sales strategies. Andee also hosts the "She Sells Differently" podcast, where she shares actionable sales tips and advocates for selling with heart and genuine connection.

Connect with Andee:

Website: https://andeehart.com/

Podcast: https://andeehart.com/podcast/

Facebook: https://www.facebook.com/andee.hart/

Instagram: https://www.instagram.com/andeehart/

LinkedIn: https://www.linkedin.com/in/andeehart/

Youtube Channel: https://www.youtube.com/@shesellsdifferently

The NICHE Buster 7 Day Program

For coaches, creatives, consultants who want to rise above the crowd with unique expert positioning!

https://www.jessicaosborn.com/nichechallenge

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design unique and profitable signature programs that set them apart and attract a waitlist. As an active mother of two she’s all about creating efficient, lean and sustainable service models that product multiple six-figure years without sacrificing your lifestyle!

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

I get this question all the time, especially from the smart, ambitious women inside my Business JAM program who worry that niching down means saying “no” to too many opportunities.

In this episode, I’m reframing that fear, and showing you why saying ‘no’ to some of your potential clients is the secret and totally counterintuitive catalyst for growth!

We’ll explore what really happens when you get specific about who you help and how.

Hear some real-world stories (including a recent chat I had online with a financial planner who wanted to do it all) and the signs that indicate your message might be too broad and keeping you stuck in obscurity!

If you’re still unsure about your market positioning or you’re stuck attracting the wrong clients, no matter what you try - this episode is made for you!

Here’s what you’ll walk away with when you listen to the full episode:

Why it’s almost impossible to make your niche too small - and the pre-wired thinking that’s keeping you broad.

What the common fears are (like missing out on clients) and why most people get clarity, not scarcity, by specialising.

How blending too many roles or services can confuse potential clients, and what it looks like when your audience can’t figure out what you do best.

Why holistic sounds lovely, but real expertise and trust are built through clear positioning, not trying to be everything to everyone.

What steps you can take right now to sharpen your message, clarify your niche, and attract dream clients who see you as the clear solution.

Curious to find out if you’ve actually gone far enough with your niche? Or maybe you know it’s time to stand out as the clear choice for your best-fit clients.

Tune in to this episode—I’ll walk you through what works, what doesn’t, and how to finally feel good about your unique spot in the market.

.................................................

The NICHE Buster 7 Day Program

For coaches, creatives, consultants who want to get crystal clear on your market sweetspot!

https://www.jessicaosborn.com/nichechallenge

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

If you’re addicted to external approval - or worrying that your work isn’t “good enough” - this episode is one you can’t miss!

Today, we’re chatting about the best ways to find success when you have “people pleasing” tendencies, especially for creatives, who commonly identify as people pleasers!

Why does this instinct run so deep, and how is it shaping your results (without you even knowing)?

I’m joined by the enigmatic Michele Kasl, a creative powerhouse who has run a successful digital and web design agency for over 20 years.

She’s a true expert in branding, design, and guiding business owners to show up online as their best selves.

Michele shares her own personal struggles with people pleasing and the strategies she’s used to create more joy, ease and success in her business!

We’re going behind the usual surface level fluff, sharing real habits and practical solutions for rewiring those old patterns.

Here’s just a taste of what you’ll hear in this episode:

Why do creatives (and business owners) fall into the “chameleon” trap - and how can it hurt you in the long run?

What’s the difference between adapting for clients’ happiness and losing sight of your own goals?

How does perfectionism sneak in, making it nearly impossible to finish or share your work?

Why saying “no” (and picking a specialty) leads to more freedom, better results, and happier clients?

What simple mindset shifts can pull you out of comparison mode so you can finally trust your expertise?

If you’ve ever hesitated to market yourself or struggled to set real boundaries, this episode will help you see things differently - and get you excited about showing up as YOU.

Listen in for honest stories, practical insights, and a big confidence boost to help you break the people-pleaser pattern for good.

Curious? Pop on your headphones and join us for this lively, honest conversation!

MENTIONED IN THE EPISODE:

Michele's Website Audit Tool - a Gift for STB listeners - DOWNLOAD your FREE copy here: https://gift.premierdesignsonline.com/stb-podcast

With a 20-year career in the dynamic arena of branding and design, Michele Kasl has an unparalleled ability to blend creativity with strategic insight.

Her vast design and creative direction expertise includes web design and development, UI and UX design, AI tools, branding, print design, copywriting and illustration.

She has been at the forefront of shaping identities across diverse industries, showcasing a deep understanding of the delicate balance between aesthetics and functionality.

Michele is a Creative Suite master, innovative problem-solver, and is passionate about all things creative— specifically the power of telling a brand’s unique story through compelling copy and attention-grabbing visuals.

Today, she helps business consultants and service-based pros drop the people-pleasing act and build brands that feel like home. Her work combines strategy, storytelling, and standout design, with just enough edge to cut through the noise.

Michele’s superpower isn’t just beautiful websites — it’s helping clients OWN their voice, their value, and their vision.

Connect with Michele:

Business name: Premier Designs https://premierdesignsonline.com

Monday Mantra (newsletter): https://mymondaymantra.com

LlinkedIn: https://www.linkedin.com/in/michelekasl/

Youtube Channel: https://www.youtube.com/@pdupdate

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Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what’s “too much”?

Book a 20-minute Pricing Assessment Chat to get my help analysing your offers.

By the end you'll:

✅ Find out if your price is too low or too high

✅ See if you’re missing hidden profit opportunities

✅ Feel confident your offer is priced in alignment with your goals

BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

And you’re not wrong if that’s you. The way most people do their marketing is highly ineffective.

So today’s episode is designed to fix that!

There’s actually a really simple principle that most people overlook, but once you know it you’ll completely change the way you approach your marketing strategy…

…and trust me, it’s much more powerful than you might think when you hear it!

It’s based on a well known phrase but we’re going to change one word in it to shift the meaning!

The answer can revolutionize everything - from how you attract an audience to the clients you sign, and even your bottom-line results.

So, what’s this word swap, and why does it matter?

Listen in as I break down five key areas of your marketing, showing you exactly how this change can make your efforts more intentional, effective, and (finally!) less exhausting.

Here’s what I cover in today’s episode:

The faster way to create a scalable foundation for your business

Why audience quality matters more than volume for your results - and your energy!

What mistakes do most people make when creating content - and how can you avoid them?

Why using tools (like AI) can help, but only if you’re keeping your personal touch front and center.

You’ll walk away with a fresh perspective, practical actions, and a whole lot more clarity about what really matters for your marketing.

That “five reels a day” pressure? You can let it go - and replace it with a focused, ease-filled strategy that works.

Curious about the simple shift that changes everything?

Hit play now and let’s rethink marketing together!

.....……..

Pricing Assessment Chat with Jessica

Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what’s “too much”?

Book a 20-minute Pricing Assessment Chat to get my help analysing your offers.

By the end you'll:

✅ Find out if your price is too low or too high

✅ See if you’re missing hidden profit opportunities

✅ Feel confident your offer is priced in alignment with your goals

7 spots ONLY - first come, first served.

BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

If you ever found yourself agonising over your prices, tweaking numbers on your spreadsheet for hours, then dropping them by half when your prospect enquires …you’re definitely not alone!

Pricing is such a silent struggle, especially for women in business like me, who grew up in a household where it was considered rude to discuss money!

Today on She’s The Business Podcast, I’m breaking the taboo and talking openly about the topic most of us avoid: how to raise your rates ethically, keep your clients happy, and actually grow your business – all at the same time.

Yes, it really is possible!

I know that money talk can make us uncomfortable. It brings up all sorts of doubts, guilt, and that relentless inner critic.

We worry about what our clients will think, whether we’ll lose them, or if we’ll sound greedy.

But here’s the twist: charging too little doesn’t just hurt your bottom line - it can impact your energy, attract the wrong kind of clients, and even make you resent your business over time.

So in this episode, I’m sharing what really works (based on years of experience and experiments!) when it comes to setting your prices right.

If you’ve ever felt stuck, compared yourself to others, or dreaded making a change, this episode is for you.

Here's what you’ll hear more about when you tune in:

Why do women find it so hard to talk about pricing, and what hidden consequences does undercharging really have?

What are the most common fears about raising your prices, and are they as logical as they sound?

How can shifting your price actually attract higher-quality clients and open new opportunities you haven’t even seen yet?

What mindset barriers pop up around “judgment” and how can you beat that inner critic at its own game?

Why does standing out and differentiating yourself make pricing so much easier than just blending in with the crowd?

All this and plenty of practical advice, without the gimmicky tactics or endless bonuses you see online.

If you’re ready to feel confident and energised about what you charge, tune in now

......……..

FREE Pricing Assessment Chat with Jessica

Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what’s “too much”?

Book a 20-minute Pricing Assessment Chat to get my help analysing your offers.

By the end you'll:

✅ Find out if your price is too low or too high

✅ See if you’re missing hidden profit opportunities

✅ Feel confident your offer is priced in alignment with your goals

BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess

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Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

These are your ‘thought habits’ as described by Amy Kemp - and they have a huge (yet often ignored) impact on how you’re running your business.

Maybe you can sense there’s something holding you back, but you can’t quite put your finger on it. Maybe you’ve tried to do more, try new tactics, change offers… yet nothing shifts your results?

Well, strap yourself in, we’re tackling this one head on: why you can’t simply outwork your thought habits!

I invited Amy onto the show because she’s an absolute expert in this space.

Amy Kemp is a Certified Habit Finder Coach, author of “I See You”, and someone who has helped countless entrepreneurs and leaders uncover what’s happening inside their minds and how that’s affecting their results - without them even realizing it.

She’s got a wealth of inspiring stories and practical wisdom that will seriously make you rethink what’s really getting in your way.

Here’s a taste of what we unpacked in this episode:

Why you can’t just hustle your way to the next level - and what might be happening under the surface that’s stopping your growth.

What subconscious thought habits actually are (hint: most of us have no idea we’re even running them) and how they show up in our business and life.

How changing your automatic thought patterns can unlock new results, and how Amy’s unique assessment tool can help you spot your hidden habits.

Why high-achieving women often fall into patterns of overwork, perfectionism, or people-pleasing, and the personal story behind Amy’s own wake-up moment.

How to know if it’s time to explore your own thought habits - and some simple ways to start catching them in action.

If you’ve ever wondered, “Why do I keep getting stuck here?” or “What needs to change for me to create more ease and success?” then this conversation is one you don’t want to miss.

Curious? Tune in and let’s see what your brain’s really been up to!

Amy Kemp is the Owner and CEO of Amy Kemp, Inc., a growing company dedicated to helping leaders and business professionals transform their thought habits to improve both their work and personal lives. As a certified Habit Finder coach, Amy has guided over 300 female business leaders through Encounter, a four-month small group program designed to replace unhealthy thinking patterns with empowering and productive ones. Beyond this, she has coached hundreds of leaders one-on-one and worked with leadership teams from both small and large organizations, helping them align mindset with purpose and performance.

Amy also offers two engaging online courses each year, in the fall and spring, that challenge participants to explore self-awareness and personal growth. These courses provide an accessible way for clients to experience her coaching philosophy. Popular topics include “Money Is a Mirror” and “A Boundary Is Not a Wall.”

In addition, Amy is the author of I See You: A Guide for Women to Make More, Have More, and Be More—Without More Work (released February 29, 2024). Through her book, Amy invites readers to discover the same transformative principles that have empowered her clients to think differently, live intentionally, and lead with confidence.

Connect with Amy:

Instagram: https://www.instagram.com/amykempinc

LinkedIn: https://www.linkedin.com/in/amy-kemp-7842a1a6/

Website: https://amykemp.com/

Take the Habit Finder for FREE: https://habitfinder.com/coach/amykemp/

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ARE YOU TIRED OF CHASING CLIENTS?

Join me for my most popular FREE training where I uncover the exact things you need to attract a stream of quality clients!

In the Magnetic Formula you’ll get the 5 part blueprint that doesn’t require you to learn yet another social media method.

Instead you’ll discover how to strategically position your premium offers so the right clients seek YOU out!

Register: https://www.jessicaosborn.com/tmf

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Apply to be a guest on She's The Business Podcast

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach