She's The Business Podcast With Jessica Osborn

If so, this episode is especially for you. I’m revealing some home truths about what it really means to be a high achiever in business, warts and all.

We’re talking about why your strongest traits might be both your greatest strengths and the sneaky culprits slowing your progress.

In today’s episode, I’m sharing honest stories from my own journey - moments where my high-achieving mindset helped me break through and times when it actually held me back.

If you’ve ever found yourself frustrated, watching others “fly ahead” while you’re quietly wondering, “Why am I not further along by now?” then stick around.

I promise, you’re not alone, and there’s a good reason behind it.

Here’s a taste of what I chat about in this episode:

Why do some of our top strengths turn into our biggest obstacles in entrepreneurship? (And what can we do about it?)

What are the classic “toxic traits” high achievers need to watch out for - like thinking, “I already know this,” or refusing to ask for help?

How can you spot when your drive and capability are actually holding you back, especially when it comes to letting go and getting support in your business?

Why is it so vital to check if your business foundations are strong enough for the next level (or are you still building on “one-storey” foundations when you want a “five-storey” business)?

How can a mastermind or strategic community help you finally move past those hidden roadblocks - even if you’ve “done this before?”

Curious which of these high-achievers’ self-sabotaging habits you might be living into, and how you can flip them into true superpowers?

Grab your coffee, put your feet up, and let’s have a real conversation about what makes success sustainable and fun.

Listen in - I can’t wait to share this with you!

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ARE YOU TIRED OF CHASING CLIENTS?

Join me for my most popular FREE training where I uncover the exact things you need to attract a stream of quality clients!

In the Magnetic Formula you’ll get the 5 part blueprint that doesn’t require you to learn yet another social media method.

Instead you’ll discover how to strategically position your offers so the right clients seek YOU!

Register: https://www.jessicaosborn.com/tmf

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Ladies - how often do you put yourself first, truly first, when it comes to how you prioritise your time each day?

If you’re anything like me, your mind is probably racing with to-do lists, business goals, kids’ schedules and everything else in life that “has to” be done.

But what if giving yourself just a few intentional minutes - thirty, fifteen, or even five - your whole approach to business and life can be dramatically different?

This week, I’m absolutely thrilled to welcome Lesley Logan to the show.

Lesley is the founder of onlinepilatesclasses.com, a platform packed with bite-sized Pilates sessions. She’s made it her mission to help women, especially those of us used to running on overdrive, truly embrace what it means to prioritise ourselves.

She's not just about fitness routines; Lesley is an advocate for dropping perfection, creating real habits, and making YOU the centre of your schedule (not just your business).

Here’s what we uncovered together:

Why is it so tough for high-achieving women to step away from “busy” and actually prioritise fun, rest, and simple self-care?

What does it look like to design a business- and a life - that actually lights you up (instead of burning you out)?

How do you know what really fills your cup… and how do you start making time for those things, even if you've never done it before?

What are some practical, zero-fuss ways to start putting yourself higher on your priority list - even if you think you don’t have a spare minute?

And why making these changes isn’t just about you - it’s actually the key to showing up as the best version of yourself for your loved ones and your business.

Whether you think you don’t have time, or you’re just craving permission to try something different, you’ll appreciate Lesley’s refreshingly honest, practical take on what success really looks like!

I guarantee you’ll feel more motivated and inspired to carve out a bit of space for yourself after listening to this episode.

Ready? Hit play and let’s begin.

Lesley Logan, NCPT, also a Habits, Mindset, and Breathwork coach, is the founder of OnlinePilatesClasses.com the largest catalog of free Pilates tutorials and the only on-demand platform that helps Pilates lovers of all levels have accountability and community.

Lesley has been teaching since 2008 and was trained by one of Joseph Pilates' clients making her a 2nd generation instructor.

She has trained thousands of people around the world and hundreds of teachers. Helping women ditch perfection, take messy action and prioritize themselves first so they can do life better.

Connect with Lesley:

Instagram: https://www.instagram.com/lesley.logan/

https://www.instagram.com/opc.pilates/

Youtube Channel: https://www.youtube.com/@OnlinePilatesClasses

.....................................................

ARE YOU TIRED OF CHASING CLIENTS?

Join me for a FREE training where I uncover the exact things you need to attract a stream of quality clients!

In the Magnetic Formula training you’ll get the 5 part blueprint that doesn’t require you to learn yet another social media method.

Instead you’ll discover how to strategically position your offers so the right clients seek YOU!

Get your seat now: https://www.jessicaosborn.com/tmf

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

This comes up regularly with my Business JAM clients when we're talking branding, especially for those who are stepping into their authority era as a thought leader.

We know that BOTH authenticity and professionalism are essential in today’s fickle online space - if you want to attract quality clients easily, that is.

Although it feels like they're opposites.... (like how can I show up as my full imperfect human self, and yet still have that 'shine' of the professional?) ... the truth is they can co-exist! 

It's just a matter of redefining in your mind what professionalism and authenticity look like. 

You don't need to air all your dirty laundry publicly to be 'authentic'. Just like, you also don't need to be perfect to be 'professional'. 

If you’ve ever felt completely muddled in how to tick both boxes, this episode was made for you!

This week on She’s The Business I’m sharing exactly how you can show up as both genuine AND a credible professional on your social media and online platforms.

I’ve got 7 practical, real-world tips you can start using straight away - no fluff, just clarity.

Whether you’re worried about oversharing, or not sure how much “you” to allow into your business presence, this episode will clear the fog.

Here’s a taste of what you’ll hear:

Why being a real human, flaws and all, is your greatest asset - and how to let your personality shine without losing that sense of professionalism.

How to use emotional intelligence to retain that professionalism while still being open and sharing your thoughts.

Why being consistent matters (hint: it’s subtle inconsistencies that create the perception of ‘fake’ and ‘unprofessional’)

Curious?

Keen to increase your own professionalism and authenticity?

Tune in to hear my seven simple ways to be both authentic and professional, straight from 25 years of branding experience.

Grab a cuppa, take a 15-minute break, and let’s get you confidently showing up as the real you in business!

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Join me for the transformational training where we go even deeper into the exact things that help you attract quality clients!

The Magnetic Formula reveals a 5 part blueprint that doesn’t add more hours or yet another platform to your day!

Instead I reveal the strategic approach that most business owners never figure out - and once you have it you can unlock a new phase of growth!

Get your seat now: https://www.jessicaosborn.com/tmf

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

This week’s episode of She’s The Business Podcast is all about what really happened when two friends decided step up and create a big, bold business event in public - sharing the process with their community - mishaps and all.

Today, I’m joined by Mia Fileman and Fi Johnston - the creative powerhouses behind Ripple Family Festival, Australia’s fresh new “non-conferency” business event.

These two are doing things very differently: they’re breaking away from the same old conference model, focusing on community, creativity, and human connection, while bootstrapping it all from their own pockets… and making every part of the process public.

I just had to bring them on and get the inside scoop on what it takes to launch something so ambitious, while still juggling their own businesses and keeping their friendship strong.

Here’s a peek at what we covered:

Why did Mia and Fi feel small business owners needs something beyond the typical conference - and how did they land on throwing a festival?

What’s really involved in planning a major event from scratch, especially when you’re funding it all yourselves?

How do you pick speakers who truly add value (spoiler: it’s not about big names or generic pitches)?

What’s the real story behind building “in public” - the wins, the awkward lessons, and why they believe it’s a game-changer for honest connection?

How do you make the business partnership work when your co-founder is also your friend and both of you are clear on serving your audience first?

If you’ve ever dreamt of launching something that leaves a lasting impact - or just want a refreshingly honest look behind the scenes of a gutsy business adventure - this episode is for you.

Don’t miss it!

Fi Johnston is a small business expert with 24 years of experience advising, coaching, and consulting small brands on money and business strategy. She is the founder of Peach Business, which helps small businesses run profitable and sustainable brands. A Chartered Accountant, Fi has the credentials and experience to help small businesses become long term success stories.

Mia Fileman is a marketing and campaign strategist and Campaign Del Mar founder. Mia has spent the last 13 years mentoring and training smaller brands to create successful marketing brands. She is a widely published small business marketing expert and the host of Got Marketing? podcast.

Connect with Mia and Fi at the Ripple Festival:

Ripple Festival https://www.ripplefestival.au/

Instagram: https://www.instagram.com/ripple_festival/

Facebook: https://www.facebook.com/RippleFestivalAU/

Ripple Festival tickets: https://www.ripplefestival.au/tickets

.....................................................

Tired of chasing leads and flaky clients?

The Magnetic Formula reveals a 5 part blueprint to attract more high quality clients to your business - and the best part is that it's not another method to add to your schedule! 

Register now: https://www.jessicaosborn.com/tmf

.....................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Are you feeling discouraged by the number of people who aren’t really committed - and just wish you could attract more of the high-quality clients who are ready to get results?

If so, this episode is for you. I’ve had so many conversations with business owners who tell me they’re stuck in a sea of flakes, who are searching for that magic pill, but never really showing up to do the actual work.

Meanwhile, there are committed, motivated clients out there - but how do you find them?

Today, I’m sharing the simple shifts that help you attract the clients you want - the ones who put in the effort, make real progress, and actually prove that yes, your offer works.

No more chasing people with instant gratification syndrome or watching your email list shrink as fast as it grows.

Here’s a taste of what I dig into in this episode:

Why do so many would-be clients chase the “magic pill” and vanish when it’s time to take action?

What are the subtle signs your messaging or presence might actually be repelling those dream clients - and attracting the wrong ones?

How can you step into real authority and magnetically attract action-takers (even if you’ve been playing small or feeling like a newbie)?

What makes an offer feel irresistible to quality clients - and why is a generic, “copycat” package never going to cut it?

How does your own energy and investment set the tone for the kind of clients you bring in?

If you’re ready to be seen as the expert you are and leave the time-wasters behind, join me for this empowering episode.

I’m sharing examples, honest insights, and a few of my own stumbles - plus what actually works if you want to work with smart, dedicated women who get things done.

Hit play if you’re ready to level up your business with clients who show up and do the work!

.....................................................

Tired of chasing leads and flaky clients?

The Magnetic Formula reveals a 5 part blueprint to attract more high quality clients to your business - and the best part is that it's not another method to add to your schedule! 

Register now: https://www.jessicaosborn.com/tmf

.....................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Why is your business not making the profit you expected? Your accountant will tell you it’s because your expenses are too high, and yes… that’s true on the surface level.

But have you considered WHY expenses are high? Or earnings low? The causes are often hidden in places you least expect!

For example, you could be impacted by choices in your service model or your marketing strategy …. And these can take chunks off your bottom line without you realising it!

In this episode, I’m pulling back the curtain on the six most common profitability traps I see online coaches and service based business owners fall into.

And yes, I’ve been there myself! I share real-life lessons from my own journey and those of my clients, so you can spot these traps and step right over them.

If you’re ready to simplify, save your sanity, and start earning what you deserve, this one’s for you.

Here’s a taste of what you’ll hear:

Why diversifying your income streams is putting a strain on your earnings.

The true cost of chasing shiny objects and why selecting a relevant strategy matters so much.

How to avoid the common mistake of simply throwing money at problems - discover how to use outsourcing to grow profit instead.

Why undercharging is hurting more than your bank account - the bigger opportunity loss and what to do about it.

The tech money bucket and how to approach your tech stack the smarter way.

If you’re wondering which of these traps might be keeping your business under-earning, or want to hear how to move past them, press play and listen now.

I promise you’ll find plenty of practical wisdom, and maybe the nudge you need to make a profitable change.

.....................................................

Ready to step out of 'hidden gem' haze and into your 'authority' era?

Take the Niche Buster 7 Day Challenge and finally get clear on how to position your expertise so you're seen as the go-to authority in your niche!

This short program takes you through the exact framework I use with my private clients, that's seen them grow monthly revenue by the thousands with a strategic shift in their positioning.

Learn more and enrol here: https://jessicaosborn.com/nichechallenge

......................................................

Tired of chasing leads and flaky clients?

The Magnetic Formula reveals a 5 part blueprint to attract more high quality clients to your business - and the best part is that it's not another method to add to your schedule! 

Register now: https://www.jessicaosborn.com/tmf

.....................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Do you ever catch yourself frozen because of self-doubt…. even when you know there’s no reason to doubt your abilities?

If so, this episode is for you.

Bravery isn’t something we’re taught in business school, but it’s absolutely essential, especially as women building our own businesses.

Whether you consider yourself naturally bold or you feel like fear keeps creeping in, you’ll find so much inspiration in this chat.

This week, I’m thrilled to welcome Jill Schulman to the podcast. Jill is an expert in the science of bravery—yes, it’s a real thing! She’s a US Marine Corps veteran, has spent years leading in the corporate world, is an entrepreneur, and holds a master’s in applied positive psychology (the science of happiness and well-being).

Jill’s blend of military grit, business savvy, and positive psychology brings a fresh perspective to what bravery really means for women like us.

Here’s a glimpse of what we cover in this episode:

Why is bravery critical for real business success and fulfillment—not just for big moves, but in everyday decisions?

What does bravery actually mean, and what common myths hold us back from being truly brave?

How can we build our own “bravery muscle” and is it really possible to become braver, even if it doesn’t come naturally?

What practical steps help shift your mindset, quiet the inner critic, and stay resilient when things go wrong?

How can you create a team culture where everyone feels empowered to act bravely (and not just play it safe)?

Jill shares stories, science, and plenty of practical tips—plus, we talk about those all-too-familiar fears we all face as women in business.

If you want to stop waiting for fear to disappear and start taking stronger action, this episode will show you how.

Give it a listen—you might just see “bravery” in a whole new light!

Jill Schulman is a U.S. Marine Corps veteran, keynote speaker, and expert in the science of bravery. With a Master’s in Applied Positive Psychology (Science of Happiness and Well-Being), she combines evidence-based research with real-world experience to help individuals and teams embrace courage, push limits, and achieve greater performance and well-being.

Her upcoming book,The Science of Bravery, provides practical tools for developing a courageous mindset, taking bold actions, and building brave relationships.

Connect with Jill:

Personal website: https://jillschulman.com/

Company website: https://breakthroughleadershipgroup.com/

FB: https://www.facebook.com/jill.schulman.5

IG: https://www.instagram.com/jillschulman

LinkedIn: https://www.linkedin.com/in/jillaschulman/

.....................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

.....................................................

Ready to step out of 'hidden gem' territory and into your 'authority' era?

Take the Niche Buster 7 Day Challenge and finally get clear on how to position your expertise so you're seen as the go-to authority in your niche!

This short program takes you through the exact framework I use with my private clients, that's seen them grow monthly revenue by the thousands with a strategic shift in their positioning.

Learn more and enrol here: https://jessicaosborn.com/nichechallenge

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

It’s hard to know what’s real anymore, especially as AI becomes part of the mix in business and marketing.

In this episode, I’m tackling one of the biggest questions I get from my clients and often hear at industry events: How can you use AI in your marketing without losing the authentic, human voice your clients connect to?

I get it - we all want to save time and make things easier in our business, but does letting AI do the heavy lifting mean we lose that unique “spark” our audience loves?

I share real examples from my own business (and my clients), showing that it’s possible to blend smart automation with genuine, personal connection.

My goal is for you to walk away with some practical ways to use these tools without sacrificing your authentic energy - or turning into a robot yourself!

Curious what we unpack in this episode? Here’s a sneak peek:

Why is authenticity so much more powerful than we might think, even more than love? I share fascinating studies on the energy that comes from something real.

What are my go-to ways to use AI to help with content creation, without letting it overtake my voice? (Hint: It still starts with YOU.)

How can you use AI bots to boost your client’s experience, like creating a client avatar or handy calculators - while keeping things personalized?

What’s the smartest way to use an AI chatbot on your sales page, so it helps prospects instantly, but never tries to impersonate you?

If you’re wondering how to make technology your friend (not your clone!) and keep your marketing authentic, this episode has the answers. Catch it now and start using AI the smart, human way.

......................................................

Feeling unclear about your niche? Ready to step out of 'hidden gem' haze and into your 'authority' era?

Take the Niche Buster 7 Day Challenge and finally get clear on how to position your expertise so you're seen as the go-to authority in your niche!

This short program takes you through the exact framework I use with my private clients, that's seen them grow monthly revenue by the thousands with a strategic shift in their positioning.

Now yours for a fraction of the price!

Learn more and enrol here: https://jessicaosborn.com/nichechallenge

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

Maybe you’ve heard the usual reasons: “I can’t afford it right now,” or “It’s not the right time.” But in reality, those surface-level excuses are rarely the true reason behind the hesitation.

What’s really happening?

That gut feeling your potential clients experience - the intuitive “yes” or “no” - has little to do with your pricing, your inclusions, or even how well-crafted your marketing message is. Instead, it’s often something much deeper that even they can’t fully articulate. And unless you know how to uncover and address it, you’ll keep bumping into those same frustrating objections.

In this episode of She’s The Business Podcast, I’m diving into the hidden reasons why female entrepreneurs, online coaches, and consultants struggle to convert ideal clients into paying clients - even when the offer itself is amazing.

Fresh from a business retreat surrounded by established online coaches from around the world, I couldn’t help but notice the complete polarity in the levels of success felt this year: some businesses are booming with sales while others are barely scraping by. "Why is this so?" I asked myself.

Looking for patterns and clues, I noticed that there are 4 hidden influences harming sales conversions, even in those who have experienced great success in the past.

It isn't the economy, the algorithm, or even the size of their audience. It comes down to something much more human - and invisible - unless you know what to look for!

Here’s a glimpse of what you’ll learn in this episode:

The silent deal-breaker: Why a mismatch between your audience and your offer makes sales almost impossible - even if the offer is fantastic.

The trust gap: What’s really missing if your ideal client doesn’t trust themselves enough to invest in your program.

Authenticity in marketing: How showing up in a way that isn’t fully aligned with you can unintentionally repel the exact people you want to attract (especially important now in the age of AI content).

The energy of your offer: How your own doubts or lack of excitement about your program quietly send signals that stop clients from saying yes.

If you’ve been wondering why your marketing feels solid but sales aren’t flowing, this conversation will open your eyes to what’s really happening behind the scenes.

👉 Curious if one of these hidden blocks is quietly holding your business back?

👉 Want to know how to shift them so your ideal clients start leaning in with an easy yes?

Press play and join me as we unpack the four reasons your dream clients say no - and how to turn those no’s into excited yes’s.

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Feeling unclear about your niche? Ready to step out of 'hidden gem' haze and into your 'authority' era?

Take the Niche Buster 7 Day Challenge and finally get clear on how to position your expertise so you're seen as the go-to authority in your niche!

This short program takes you through the exact framework I use with my private clients, that's seen them grow monthly revenue by the thousands with a strategic shift in their positioning.

Now yours for a fraction of the price!

Learn more and enrol here: https://jessicaosborn.com/nichechallenge

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Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

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Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

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About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

If that whisper of “one day…” has ever crossed your mind, then listen in, because today we’re talking about how lesser known experts can become in-demand thought leaders, and if this kind of visibility is really possible for ordinary people.

I’m joined by the brilliant Sara Connell, founder of Thought Leader Academy, five-time bestselling author, TEDx speaker, and coach to women visionaries ready to amplify their message.

Sara’s appeared everywhere from Oprah to the New York Times, but more importantly, she’s mastered the art of turning a powerful idea into global influence.

She speaks candidly about what it actually takes to get on the TEDx stage and become recognized as a trusted authority, even if you don’t see yourself as a polished “speaker”.

Here’s what we cover in this refreshingly down to earth chat:

Why you don’t need to be a professional speaker - or have thousands of followers - to land a TEDx talk or write a book that creates real impact.

What organizers and publishers are really looking for right now (hint: it’s authenticity and a fresh perspective, not perfection or big stages).

How the TEDx pitch process works today, and the key changes you need to know -including the real number of applications it takes and the evidence you now need in every submission.

What types of messages and stories make you memorable - and which mistakes hold most would-be thought leaders back?

How to avoid the AI “shortcut” that could damage your trust and what truly builds credibility in a world overflowing with content.

If you’re craving a bigger audience for your message and wonder if TEDx or a book is actually within reach, don’t miss this episode. Sara’s advice is practical, honest, and will spark you into action - without all the “shoulds”.

Ready to rethink what’s possible for your voice? Tune in now!

Sara Connell is a bestselling author and founder of Thought Leader Academy where she helps coaches, writers and entrepreneurs become successful, published authors and in-demand speakers.

She has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, TEDx, The Today Show, and Katie Couric. Her writing has appeared in: The New York Times, Forbes, Good Housekeeping, and Parenting. She’s the author of five books and has been nominated for a national book award and ELLE magazine Book of the Year.

Connect with Sara:

Thought Leader Academy: www.saraconnell.com
IG: @saraconnell
YouTube: @thoughtleadermedia

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Sara’s gift to you: 7 Steps to write a revenue generating bestselling book in as little as 2 months even if you've never written before. Please sign up here: https://www.saraconnell.com/7-steps-to-write-a-revenue-generating-bestselling-book

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Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach