Shift Forward Health

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #160 and originally aired in May 2021. 

On this one, Jill McCormick shared some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare – forward. 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#370) 

See omnystudio.com/listener for privacy information.

We compare notes on two recent events they attended: Jared at HLTH, and Zain at Sanford Health’s Future of Rural Health event.

All that, plus the Flava of the Week about more new research on consumers’ healthcare perceptions, this time from PWC. As we add this newest research to volumes of data over the years, and that data confirms trends that we’ve known all along, what will be the compelling event to convince health systems to do something about it? 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#369) 

See omnystudio.com/listener for privacy information.

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #154 and it originally aired in March 2021. 

Katie Karatzas, Paul Caldera, and Drake Pusey join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie.

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#368) 

See omnystudio.com/listener for privacy information.

In the second episode recorded live at HLTH in Las Vegas, Jared speaks with Dr. Noura Abul-Husn, VP of Genomic Health at 23andMe. Noura shares an impressive list of ways that genetic profiles can lead consumers to a more preventive state of health, including many that you might not be aware of. 

All that, plus the Flava of the Week about the changing dynamics between physicians and patients. How should we process new research from YouGov about doctor-patient relationships, and how can those insights inform the way we design and build consumer experiences? 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#367) 

See omnystudio.com/listener for privacy information.

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #227 and it originally aired in August 2022. 

Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healthcare has such a bright future ahead. Learn VillageMD’s vision for healthcare at home and the major role they see it playing in their primary care strategy. 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#366) 

See omnystudio.com/listener for privacy information.

In the first episode of their special series recorded live at HLTH 2024 in Las Vegas, Jared speaks with NOOM CEO Geoff Cook, their Chief Commercial Officer Cody Fair, and David Schwartz, Vice President of Strategic Alliances and Business Development at ASU Health. Both organizations are committed to consumer-driven innovation and have a vision for a healthier society. 

All that, plus the Flava of the Week about the evolution of direct-to-consumer health offerings. What household brands were new at HLTH this year, and how can their presence influence consumer health innovation? 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#365) 

See omnystudio.com/listener for privacy information.

Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow.

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #176 and it originally aired in August 2021. 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#364) 

See omnystudio.com/listener for privacy information.

Imagine the difference if we can change our product environment so that it creates health, not disease. The impact can be enormous if we make our everyday environment healthy by design, rather than letting life be unhealthy and then challenging people to overcome it with health behaviors and interventions.

Join Steve Downs, Co-Founder at Building H, and host Ann Somers Hogg, as they discuss the need to align innovation to our values and the design challenge of  optimizing for community building. 

See omnystudio.com/listener for privacy information.

Irina Pelphrey, VP of Health and Managed Care for Albertsons, discusses how grocery retail can become a health and wellness destination. If you thought you knew what grocery retailers were capable of when it comes to health and wellness, you’re going to get a lot out of this conversation as Irina connects the dots between food as medicine, prevention, medication adherence, behavior change, and ultimately lifestyle modification. 

All that, plus the Flava of the Week about Amazon Pharmacy expanding same-day delivery of medications. What can we learn from their expansion, and how can we double down on simple consumer insights in other areas of health and wellness journeys? 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#363) 

See omnystudio.com/listener for privacy information.

Jared and Zain share some provocative thinking about what might happen if hospitals don’t ultimately change course in the midst of their unsustainable trajectory. Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the near future.

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #202, and it originally aired in February 2022. 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#362) 

See omnystudio.com/listener for privacy information.