Shift Happens: Beyond the Boxes

Two trucks. No plans for a third. And a business that's more profitable because of it.

In this episode, Jason sits down with Parker Crouch, Owner of Affordable Moving in Salt Lake City and a longtime MoveitPro+ customer, to talk about why "how many trucks are you running?" is the wrong question to ask a moving company owner, and why the right one is "how profitable are you?"

In this episode, you'll learn:

✅ Why Parker plans to never run more than two trucks

✅ How paying movers more cuts claims

✅ Why "Affordable Moving" isn't the cheapest mover in town

✅ The day he tried to cancel his software, and why it was the best thing that happened to his business

✅ Surviving the COVID boom, the 2022 drop, and today's price shoppers

✅ What robots and AI could mean for moving companies

If you own a moving company and you're chasing growth, this one will make you rethink what growth means.

🚛 It's not how many trucks. It's how profitable.

Chapters:

0:00 Intro

0:24 Never More Than Two Trucks

4:13 Freight Contracts, Crew Pay & the Warehouse

11:02 The Marketing Roundabout

12:27 I Tried to Cancel. Best Thing That Happened.

17:27 Switching to MoveitPro+

25:25 Legends Retreat, COVID & High Rates

31:38 Yellow Pages, 9/11, 2008 & Storage

38:35 Price Shoppers & Moving as a Skilled Trade

49:32 Robots, AI & Evolve or Die

57:36 What's Next & the $1M Goal

Watch the full episode on YouTube: https://www.youtube.com/watch?v=QM_zn9-3k6c

Book a free MoveitPro+ demo: https://www.moveitpro.com

#MovingIndustry #MovingBusiness #MovingCompany #AffordableMoving #ParkerCrouch #Profitability #SmallBusiness #EntrepreneurJourney #PodcastEpisode #ShiftHappens #moveitpro #moveitprosoftware #podcast

Jason and Kris get into what's really different about MoveItPro+ and why moving companies may not need to piece together multiple tools just to run their business. And then… Jason drops not one, but TWO exciting announcements. 👀🔥

🚢 A brand-new event.

🌴 More Legends Retreat news.

💥 And a look at what's coming next.

What exactly did Jason announce? You'll have to watch to find out. 🎙️

▶️ Press play. Things are about to get interesting.

#moveitpro #MovingIndustry #MovingSoftware #MovingCompany #MovingBusiness #LegendsRetreat #CruiseItPro #ShiftHappens #MovingIndustryLeaders #movingcompanies

What happens when you go beyond just moving boxes and start building a brand, a voice, and a lasting impact in the industry? In this episode, Jason sits down with Mark Hirschi, Owner of Salmon's Moving and Storage and host of the Movified Podcast, to explore his journey of evolving from a moving business owner into a leader and influencer in the space. Mark shares how he pushed past the traditional limits of the moving industry building not just a successful company, but also a platform that connects, educates, and inspires other movers.

In this episode, you'll learn:

✅ How Mark built and grew his moving company

✅ The vision behind going "beyond moving"

✅ Why branding and voice matter in today's industry

✅ Advice for business owners ready to level up and stand out If you're in the moving industry or looking to grow a business with purpose and influence, this episode is packed with powerful insights.

🚛 This is more than moving, this is about evolving, leading, and making a bigger impact.

#MovingIndustry #MovingBusiness #EntrepreneurJourney #BusinessGrowth #Leadership #BrandBuilding #PodcastEpisode #IndustryLeaders #podcast #moveitprosoftware #moveitpro

What does it really take to build a company that goes beyond profit and truly changes lives? In this episode, Jason sits down with Jyre Richardson, Founder & CEO of FROM HERE TO THERE Moving Company, to dive deep into his journey of building a purpose-driven moving business. From humble beginnings to creating real impact, Jyre shares how he didn't just build a company he built a mission. Through leadership, vision, and a commitment to people, his business has made a difference not only for customers but for employees and communities as well.

In this episode, you'll discover:

✅ How Jyre started and built his company from the ground up

✅ The mindset behind creating a purpose-driven business

✅ Challenges he faced and how he overcame them

✅ How his company has impacted lives beyond moving services

✅ Advice for entrepreneurs who want to build something meaningful

If you're an entrepreneur, business owner, or someone looking to create impact through your work, this episode will inspire you to think bigger than just business. 🚛 This isn't just about building a company, it's about building something that truly changes lives. #JyreRichardson #FromHereToThere #MovingIndustry #EntrepreneurJourney #PurposeDriven #BusinessWithImpact #Leadership #StartupStory #MovingBusiness #ChangeLives #PodcastEpisode #BuildWithPurpose #moveitprosoftware #podcast #moveitpro

From a single beat up truck to building a thriving moving and storage business. Chris's journey is the definition of starting small and scaling big.

In this episode, Jason sits down with Chris, Founder & President of True Friends Moving Company, to break down how he built his company from the ground up since around 2012. With limited resources but a clear vision, Chris turned hard work, consistency, and smart decision making into a growing moving empire.

Chris dives into: ✅ How he started with just one truck and a dream ✅ Early challenges and lessons that shaped the business ✅ The key moments that helped him scale ✅ Building a strong reputation in the moving & storage industry ✅ Advice for entrepreneurs starting from zero

If you're a moving company owner, entrepreneur, or someone looking for real-world business inspiration, this episode is packed with insights you can apply right away.

🚛 From humble beginnings to long term success. This is the story of how Chris built a moving empire from scratch

#TrueFriendsMoving #ChrisJourney #MovingEmpire #FromOneTruck #StartupToSuccess #EntrepreneurStory #MovingIndustry #BusinessGrowth #ScalingUp #SmallBusinessSuccess #PodcastEpisode #hustleandgrow #movingbusiness

The Unconventional Blueprint to a Moving Empire: Lessons from Gentle Giant's Larry O'Toole

What does it really take to turn a moving company into a $66 million powerhouse?

In Part 2 of this high-impact conversation, we go deeper with Larry O'Toole, Founder & CEO of Gentle Giant Moving Company, as he pulls back the curtain on the mindset, leadership, and systems that built one of the most respected brands in the moving industry.

No fluff. No theory. Just real strategies from a leader who scaled it.

🚛💡 What You'll Learn in This Episode: In this episode, we sit down with Larry O'Toole, Founder & CEO of Gentle Giant Moving Company, to explore the leadership principles, culture-building strategies, and operational systems that propelled his company into becoming one of the most respected names in the moving industry. Larry shares: ✅ How he built a people-driven company culture ✅ The systems behind scaling past $66M in revenue ✅ Leadership lessons from decades in business ✅ Advice for moving company owners ready to grow 🎧 Tune in and learn how to build a company that moves more than boxes it moves people and businesses forward. If you missed the first conversation with Larry O'Toole, catch it here: https://youtu.be/rI6JaiyPaEo?si=D0W-qD-yqoWGrvN-

The Unconventional Blueprint to a Moving Empire: Lessons from Gentle Giant's Larry O'Toole

Ever wondered what it really takes to build a multi-million dollar company from the ground up? In a world often obsessed with ruthless efficiency and cutting costs, Larry O'Toole, founder of Gentle Giant Moving Company, offers a refreshingly human-centric approach. His journey, which began unexpectedly with a borrowed van and a roommate's initiative, reveals that the secret to scaling to over $66 million might just be as simple—and as challenging—as putting people first.

Join us as we unpack Larry's unique blueprint for success, diving into the core values, leadership philosophy, and unconventional strategies that turned a small moving operation into an industry powerhouse.

🚛💡 What You'll Learn in This Episode: What does it take to build a moving company generating over $66 million a year? In this episode, we sit down with Larry O'Toole, Founder & CEO of Gentle Giant Moving Company, to uncover the leadership principles, culture strategies, and operational systems that helped transform his company into one of the most respected brands in the moving industry. Larry shares: ✅ How he built a people-driven company culture ✅ The systems behind scaling past $66M in revenue ✅ Leadership lessons from decades in business ✅ Advice for moving company owners ready to grow If you're a moving company owner, entrepreneur, or leader looking to scale smarter and build a powerhouse brand, this episode is packed with actionable insights you won't want to miss. 🎧 Tune in and learn how to build a company that moves more than boxes it moves people and businesses forward.

In this episode of Shift Happens: Beyond the Boxes, host Jason Bergenske — founder and owner of MoveitPro — sits down with Michael, Manager at Lion's Den, and Jeannie, Director of Business Development, for an insightful conversation about how innovation, teamwork, and community are redefining the moving industry.

If you're a moving company owner looking to scale smarter, simplify operations, and connect with like-minded professionals, this episode is your roadmap to success.

Transforming the Moving Industry with MoveitPro and Lion's Den

The moving industry is evolving faster than ever — and those who embrace technology and collaboration are leading the way.

MoveitPro, the software built for movers, by movers, has become the foundation for operational excellence. It allows moving companies to manage dispatch, scheduling, lead tracking, and customer relationships — all within one intuitive platform.

Meanwhile, Lion's Den elevates the customer experience through expertly trained call center professionals who bring empathy, emotional intelligence, and genuine care to every conversation. They understand that moving is more than logistics — it's a deeply personal life event.

Each interaction is an opportunity to build trust, reassure customers, and deliver peace of mind. This human-centered approach leads to consistent 5-star reviews, lasting customer loyalty, and powerful word-of-mouth growth.

Together, MoveitPro and Lion's Den are proving that technology and heart can work hand-in-hand to transform the moving experience.

In Episode 29 of Shift Happens: Beyond the Boxes, Jason Bergenske sits down with direct mail legend Greg Sheppard, founder of USA Home Listings. From quitting a job he hated to building a multi-million dollar lead generation business, Greg shares the raw, real, and ridiculously effective strategies that helped him—and many movers across the country—book high-ticket moves consistently.

Recorded live at Legends Retreat, this conversation dives into how Greg went from cold-calling to closing luxury moves, and how smart, targeted mail (not spam!) can deliver massive ROI when done right.

What You'll Learn in This Episode:

The moment Greg risked everything to chase a new pathWhy most direct mail fails—and how to make yours stand out The system that helped moving companies scale to $10M+ How to target high-value homes and avoid tire-kickers Simple tips to increase conversions and get your phone ringing Whether you're trying to fill your pipeline or close bigger jobs, this is the no-BS breakdown of what works in moving industry marketing today.

👇 Resources & Links🌐 Learn more about USA Home Listings: https://usahomelistings.com🚀 Don't forget to LIKE, SUBSCRIBE, and COMMENT your favorite takeaway from Greg!

In Part 2 of this no-holds-barred conversation from the 2025 Legends Retreat, we dive even deeper with two of the most respected movers in the game—Eric Wirks of Wirks Moving & Storage and Steven Reed of Big League Movers and Ready Roles.

This is the real story behind scaling to $10M… and then having to fight your way back.

🎯 In this episode:

✅Going from profit to nearly $500K in the red ✅What happens when your sales team collapses ✅Selling off locations and rebuilding from the ashes ✅Staying profitable while downsizing ✅The emotional toll of being a business owner ✅How masterminds and friendships saved their companies ✅New strategies for long-distance, commercial, and military moves ✅Lessons you can't learn unless you live them

👉 Watch Part 1 first: https://youtu.be/76C6hNzprUA

🎙️ Subscribe now to never miss an episode of Shift Happens: Beyond the Boxes

#MovingIndustry #ShiftHappensPodcast #BusinessGrowth #Entrepreneurship #EricWirks #StevenReed #LegendsRetreat