Insurance is meant for life’s hardest moments — illness, loss, the unexpected. It’s one of the most human promises we make. And yet, for many Canadians, the experience still feels confusing, impersonal, and slow.
In this episode of Shift, we speak with Rohit Thomas, CEO of BMO Insurance, about what it really takes to transform an insurance company from the inside out — the culture, the legacy systems, and the organizational muscle memory — without losing empathy at the centre of the promise.
Over the past year, BMO Insurance has launched Canada’s first bank-led digital insurance storefront, introduced RovrAI, an industry-first AI tool for advisors, and rolled out a new purpose and identity. Together, these moves raise a bigger question that sits at the heart of this conversation: how do you bring digital and AI in the moments that matter most — and still keep it human?