Whether you know it or not, you’ve definitely come across Nowness films on your Instagram feed. Founded by Jefferson Hack, Nowness under Dazed Media, the independent publishing company responsible for Dazed & Confused, Dazed Digital, AnOther Magazine and Another Man sits as one of the influential digital media currently.
At 2 million followers on Instagram currently, NOWNESS has established themselves as the newest cultures in motion of inspiration and influence across art, design, fashion, beauty, music, food, and travel. Today, we meet with Phoebe Gardner the woman behind the 2 million cult followings on Nowness.