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If you're in marketing you're up against a huge problem: the people you work for might not trust you because (let's face it) marketing can be very vague sometimes.

But the StoryBrand Messaging Canvas fixes that. With a filled-out Canvas, your client or boss can see every step you'll walk them through and the soundbite behind every deliverable: 

Part 1: The Four Rules of Messaging

Part 2: The Five Soundbites (Problem, Empathy, Answer, Change, End Result)

Part 3: The Three Cornerstones (Tagline, Elevator Pitch, Brand Story)

Part 4: The Campaign Map

Part 4 is especially helpful because it keeps deliverables from getting vague: it helps you and your client stay focused on the most important pieces you need to create.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide: The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 

Follow on Instagram:
https://www.instagram.com/storybrand

Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

What happens when we ignore the elephant in the room: God Himself? Studying Romans 1:24–32, Dr. John Neufeld examines the three times “God gave them up”: to sexual impurity, to dishonourable passions contrary to the Creator’s design, and to a debased mind. As it was in Paul's day, this is a counter-cultural expression about God's original design and authority over our bodies. At the heart of these issues is idolatry and failing to worship God — a great evil for which we need a Saviour.

The Heart of the Gospel: This 25-message series on Romans 1–4 presents us with Christianity 101. It is the basics of our faith, teaching us how we can know for certain that sins are forgiven and what it is to live by faith.

Join us on today's Bible Minute from Back to the Bible Canada.

Listen to today's Laugh Again with Phil Callaway, "Peter, Pothole, Haddie, and Grace." Enjoy!

What if God called you to a life of obscurity and years of hardship? What if He called you to wander in the desert for four decades? What would happen to your faith then? Well, consider how a person just like you dealt with those exact circumstances. John MacArthur lifts up that man’s obedience as a model for you to follow as he continues his study called A Faith That Pleases God.

If it were possible to make all the wrongs right, it would be so much easier, wouldn’t it? When you’re misunderstood sometimes there’s nothing you can do but let it go.