Shinerunner Craft Marketing

Shinerunner Craft Marketing

By The Brewing NetworkBusinessEducationArtsFood
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Shinerunner Craft Marketing episodes

  • Shinerunner Ep7 – Clutter Bustin’
    In this episode, Mark gets into 4th gear as he goes deep into the psyche of the wholesaler sales person. What makes these people tick,Read more
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    29 min
  • Shinerunner Ep6 – Motivate The Wholesaler
    Many suppliers complain that their brands don’t receive any wholesaler sales effort once in the master catalogue or price book. Mark will detail real lifeRead more
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    21 min
  • Shinerunner Ep5 – The Wholesaler
    Having sat on this side of the table for over 15 years, Mark will provide a comprehensive list of questions to ask prospective wholesalers BEFORERead more
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    33 min
  • Shinerunner Ep4 – The Four P’s
    In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle through personal case historiesRead more
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    21 min
  • Shinerunner Ep3 – Pursuing Austin
    With our target market clearly defined, we strategize on how to influence and persuade Austin, steering him to your brands with On and Off PremiseRead more
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    27 min

About Shinerunner Craft Marketing

From the publisher's feed

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to…