Shinerunner Craft Marketing

By The Brewing Network

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to he... more

4.8

1212 ratings

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FAQs about Shinerunner Craft Marketing:

How many episodes does Shinerunner Craft Marketing have?

The podcast currently has 27 episodes available.

Shinerunner Craft Marketing episodes:

October 29, 2018 Shinerunner Ep7 – Clutter Bustin’
In this episode, Mark gets into 4th gear as he goes deep into the psyche of the wholesaler sales person. What makes these people tick,Read more
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29min
October 12, 2018 Shinerunner Ep6 – Motivate The Wholesaler
Many suppliers complain that their brands don’t receive any wholesaler sales effort once in the master catalogue or price book. Mark will detail real lifeRead more
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21min
September 15, 2018 Shinerunner Ep5 – The Wholesaler
Having sat on this side of the table for over 15 years, Mark will provide a comprehensive list of questions to ask prospective wholesalers BEFORERead more
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33min
September 03, 2018 Shinerunner Ep4 – The Four P’s
In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle through personal case historiesRead more
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21min
August 20, 2018 Shinerunner Ep3 – Pursuing Austin
With our target market clearly defined, we strategize on how to influence and persuade Austin, steering him to your brands with On and Off PremiseRead more
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27min
July 25, 2018 Shinerunner Ep2 – Brand Story, Target Marketing
In this episode of Shinerunner Craft Marketing, Mark Colburn goes gas down on how to craft your marketing story and how to define your targetRead more
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18min
July 17, 2018 Shinerunner Ep1 – Why Marketing For Craft Beer?
This intro episode introduces host Mark Colburn, with a background of nearly 30 years in the beverage alcohol industry. Mark begins by guiding us throughRead more
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18min

FAQs about Shinerunner Craft Marketing:

How many episodes does Shinerunner Craft Marketing have?

The podcast currently has 27 episodes available.