Sarah DaVanzo's title as VP, Consumer & Market Insights & Foresight (Futures & Cultural Intelligence), at L'Oréal Groupe USA, sounds impressive, but doesn't even begin to express the complexity and diversity of her activities. A "superforecaster" well versed in gathering insights and conveying data visually to then determine the future, Sarah talked to us about her exciting projects including Insight Alchemy and Curious Futures, and explained why her Shiny New Object is strategic imagination and applied curiosity.

Listen to Sarah's top marketing tips and learn all about how to harness the full power of applied curiosity, in the latest episode. 

As Head of Pulse at draftLine Europe, Anheuser-Busch InBev's in-house creative agency, Jack Calderwood focuses on social and digital, spotting unplanned opportunities for their brands in Europe. These include exciting beers such as Corona, Budweiser and Stella Artois, and extend to new marketing experiments such as including digital assets in the metaverse and allowing consumers to interact with them.

Find out why the metaverse is Jack's Shiny New Object, how AB InBev are tapping into its potential now, and what brands can do to seize its current and future value. 

In her role as Global Digital Transformation Manager at Unilever, Myriam Estanboulie creates links between the technical team and the rest of the business. She strives to simplify how technical processes work and relate them within the broader business picture.

Ultimately, this lines up perfectly with her Shiny New Objecti, which is simplifying things. Inspired by Richard Branson's saying that "simplification is the utmost level of sophistication," Myriam thinks that we overcomplicate and make things too complex thinking that would make them better, but this is not the case.

Listen to how she advocates for simpler messaging, as well as to her top marketing and well-being tips, in the latest episode.

As Senior Community Manager, DTC Division, at Constellation Brands, Katie Puccio-Williams is an active advocate of TikTok and social media more broadly.

Her Shiny New Object is how TikTok saved brand voice thanks to giving the internet a much needed return to levity and shedding light on what everyday people find interesting as opposed to curated, hyper-aesthetic content from other platforms.

Listen to her fascinating account of how social media has evolved and what brands need to know about it.

Rustom Dastoor enjoys living between cultures and countries. This has led him to travel the world and experience exciting new opportunities, as he new heads into a new role as Executive Vice President, Integrated Marketing and Communications North America at Mastercard.

Through being open to new opportunities and always looking for new challenges, Rustom has discovered that marketing is about connecting with people, and that’s helped him be successful in his career. It’s also connected to his Shiny New Object: loyalty in the post pandemic era.

Find out how Rustom sees the brand-consumer relationship evolving and why loyalty will go beyond transactions to include user experience, trust and generosity.

Miguel Magalhães is the Brand Manager for Tampax UK & Ireland at Procter & Gamble, as well as a marketing lecturer passionate about sharing his research and insights with students.

Thanks to Miguel's interest in academia, we have a new and interesting Shiny New Object in this episode, in the guise of "market orientation." While not an entirely new concept, Miguel explains why most brands and organisations don't actually act in a market oriented way, or at least not completely.

Listen to his advice on how to do so, as well as to Miguel's top tips for students and marketing beginners, in our latest episode. 

Ricardo Rey is the Head of Digital Consumer MAZ at AB InBev, leading the brand's digital consumer strategy in the middle Americas and investing in new technology to connect better with data consumers.

As part of this search for a better connection, Ricardo makes great use of AI in A/B testing. This is his Shiny New Object, enabling him to understand what strategies are performing well and learn from themes and data gathered from consumers directly.

Find out more about this and Ricardo's top marketing tips on the latest episode of the podcast.

Rebecca Dibb-Simkin is the Global Director of Product & Marketing at the Octopus Energy Group, combining the origination of products with the marketing and having an end-to-end experience of the energy contracts the brand offers consumers. Without having planned a marketing career from the very beginning, Rebecca moved into the industry after having been seduced by an Ogilvy graduate scheme ad. She then became quite critical of what marketing is, shaped a different sort of role, and now her Shiny New Object is “all marketing jargon should go in room 101.”

Listen to why that's the case in our first episode of 2022!

The Director of Go-to-Market Strategy for The North Face, Jennifer Mohammed has been working in DTC (direct-to-consumer) for about 16 years, gathering a wealth of experience with brands like Puma, Guess, the Arcadia Group and The North Face.

Her Shiny New Object is remote working, as a massive benefit to organisations as well as employees. Jen believes that remote working has enabled brands to access a wider pool of talent, and has also given workers more autonomy. Going forward, the winning combination should be leaving employees to make the decisions about how they work.

Listen to Jen give her top marketing advice and tell us why she loves remote working.

For Viktor Nebehaj, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. In the future, he thinks, it will be as normal to have an investment account as it is to have a bank account.

This is why Viktor's Shiny New Object is crowdfunding, as marketing and fundraising in equal measure.

Find out how Freetrade use crowdfunding and why it's part of the future of marketing in our latest podcast episode.