A scientist who spent 9 years in management consulting with McKinsey, Jeremy King loves using data to make decisions. The sheer number of businesses who rely on guess work and fail their product launches convinced him to start Attest - a consumer research platform dedicated to provided continuous insights to help brands have great marketing.

Jeremy's Shiny New Object is his passion - education, as in schooling. He invests time and energy in supporting primary schools elevate themselves to high achieving levels, to develop great talent.

Listen to his top marketing tips on the latest episode of the podcast.

Marisol Saona is the Senior Brand Manager for Finish in Spain, where she brings a wealth of experience that began on the graduate scheme at Tesco and spans multiple brands and industries.

This experience has taught Marisol about the importance of balancing performance, image and exposure (the PIE model), as well as the importance of continually studying and developing in the world of marketing. This is why her Shiny New Object is the Marketing Week MBA in Brand Management.

Hear more details from Marisol herself in our latest podcast.

Pranay has 15+ years of experience in marketing across the world in companies like UL, Kraft Heinz, GSK consumer, Kimberly Clark consumer and ITC, India’s largest FMCG company. His philosophy has been about using fit to purpose technology as an enabler to provide marketing systems that deliver on ROI. This has helped me ramp up marketing capability efficiently.

Digital marketing has a bad reputation because ads are seen as an interruption, a incessant disruption in consumers' lives. What can brands do to change this?

This is the question asked by our latest guest, Nathalie Bojkow, Senior Team Head Global E-commerce | Digital Marketing & Business Development, Growth Markets, at the PUMA Group.

Find out how Nathalie proposes that brands refocus on people to make better marketing, in the latest podcast episode.

Sara Master looks after all things e-commerce for Constellation Brands, ensuring that consumers find their products online. However, she's not always set out to do this - her initial studies were in teaching!

As Sara puts it, she realised that if she can persuade students to read Hamlet, surely she can persuade people looking for alcohol to buy a specific brand. But that's not all: Sara's approach is all about finding a value exchange for consumers - that's her Shiny New Object.

Find out what value brands can bring to consumers and how to move away from disruption and be more consumer led, in this latest episode of the podcast.

In her role at Bravissimo, Julie Austin looks after the e-commerce and marketing for the brand in the UK and the US.

Her approach to marketing is all about creating positive friction, i.e. an affinity with the brand that increases customer stickiness, lifts the retention and makes them come back as they are reassured about the brand's bespoke treatment of their needs.

Listen to why Julie thinks friction is good for brands, as well as to her top marketing tips for students and for seasoned marketers.

As Marketing & Innovation Director for the DACH area in the Plant-Based division of Danone, Patrick focuses on combining commercial acumen with purpose and sustainability.

This is the next big challenge for all brands according to him. Environmental, social and governance (ESG) has become a must-have element on brands' radars, but how can they make these concepts into products consumers can relate to?

Find out Patrick's view and more in our latest episode.

Elizabeth Windram's career spans some amazing brands: she "ended up in marketing" after starting in finance and investment from business school, then went on to lead brands such as Barefoot Wines and JetBlue Airways.

Elizabeth loves marketing books, so tune in to listen to some great recommendations from her. She also doesn't believe in Shiny New Objects! So, this episode is about being wary of new trends, testing them and finding out how they work for your core programme.

A computer engineering graduate with a passion for digital transformation and innovation, Fatima Baz is currently the Digital Innovation Manager in North Africa, Gulf and the Middle East for Unilever.

She believes in the crucial power of innovation and AI in business and marketing, her Shiny New Object. 

Listen to Fatima talk about how to harness the power of AI and what brands can do to make sure their AI works best for their marketing efforts.