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We meet Chioma and Uchenna, two sisters who founded a thriving brand that sells African-made fashion, apparel, jewelry, and beauty products. They went from pop-up shops to NYC billboards, pivoting their company from in-person events to addictive social-posting during the pandemic. How do they turn social content into brand loyalty? What lessons did they learn along their journey?
Buy their products here: https://www.ceeceesclosetnyc.com/
We meet Nick O'Brien, a zoom graduate from Vanderbilt University who co-founded a phone case company while in Covid quarantine. How does a new college graduate start a product business from scratch in the middle of a global pandemic? Get inspired and learn how you can set up a Shopfiy site, find a manufacturing parter, and maybe get your product featured on Good Morning America.
Buy Nick's product here: https://getalloi.com/
We're talking with the one and only Anna Dee — the Professional Goddess, the Bosslady, Dildo Dealer, Pitbull mom and a million other titles, like warehouse owner, business founder, and teacher. Find out how this self-taught entrepreneur began her journey selling handmade items on Etsy. How did that little venture turn into 5 active businesses?
Get Anna's gear here: https://alienoutfitters.com/
We get out of the way and hand the mic to our guests - it's the Objects B Side!
Our most glamorous episode ever! Meet an executive of a 3rd generation retail jewelry company whose bold leadership grew her family business from $3M annual revenue to over $20M. How did she do that? This same leader then dramatically pivoted her business model by launching a direct-to-consumer brand that sold exclusively online. Why did she do that? The answer to both questions comes from her ability to read the market and adapt to a rapidly changing landscape.
Our guest: Stefanie Taylor
Her companies:
Our most OBJECTIFIED episode ever! Meet an entrepreneur who launched one of the first online stores for the EDC community. EDC stands for 'everyday carry' - it is a reference to the unremarkable items we normally keep in our pockets (like wallets, pens, or lighters). The EDC community finds the best-made versions of these objects, like titanium pens or nickel-plated lighters. To the EDC community, these items can be lifetime possessions of immense value when they are made well. One thing you'll learn in this episode is that the EDC community especially loves KNIVES.
Our guest: Yong-Soo Chung
Companies he founded:
We get out of the way and hand the mic to our guests - it's the Objects B Side! Today we're handing the mic to Nick and Jonathan from Sensor Push so they can give us their backstory, from art school to consultancy to selling their first object on Amazon. This is a great pep talk for any listener who wants to be an entrepreneur but doesn't know what you would make or sell. There is hope for you!
New Season. New Episodes. New Host.
Dropping this month. This is Objects with ShipHero.
Let's do this.
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