Patients relapse. It happens.
But here’s the kicker: when it does, most chiropractors lose them.

Why? Because patients think pain returning means chiropractic didn’t work. They forget their progress. They default to meds. They look for another “cure.”

In this episode, Martin breaks down the psychology behind relapses and shows you how to handle them and keep people engaged with chiropractic:

• Recency bias – why people judge you on how they feel today, not the months of progress behind them.

• Availability heuristic – why “pills and doctors” feel safer when they’re in pain.

• Cognitive dissonance – why it’s easier for patients to switch to medical care when they have a relapse.

And most importantly… what to do about it.

You’ll learn:

• How to pre-frame flare-ups so patients aren’t blindsided.

• The yes, and approach to validate frustration while reframing a relapse.

• Analogies (like the “healing scab”) that make setbacks feel like part of the healing process—not a failure.

• Why certainty beats uncertainty—and how a specific plan keeps patients from drifting away.

Relapses aren’t the end of the story. They’re just the plot twist.

To learn more about Reactivate to Accelerate

https://insideoutpractices.thinkific.com/courses/reactivate

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

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