Most chiropractors think practice growth comes from big breakthroughs.

New ads.
New funnels.
New “systems.”

But the best practices often grow another way:

Tiny improvements.
Repeated consistently.

A better question.
A clearer explanation.
A stronger handover.
A more intentional experience.

The aggregation of marginal gains.

In this episode, Martin unpacks a common practice “shituation” :

Someone is seeing you regularly for prevention or performance care…
Then suddenly goes somewhere else for an acute flare-up you probably could have helped with.

Why does it happen?
Why do good clients still “bucket” providers into categories?
And how do you respond without sounding defensive or territorial?

Inside this episode:

• Why patients often stop associating chiropractors with acute problem-solving
• The hidden downside of successfully communicating prevention care
• How “yes, and…” communication lowers resistance
• Why making people feel wrong closes them off
• The difference between “hunting” and “farming” in practice growth
• How collaborative networking can create a win-win-win for clients, providers, and your practice
• Why sustainable growth usually comes from refinement, not reinvention

Aligned Practice is opening for just 3 new chiropractors.

The new intake includes our personalised onboarding process designed to help create momentum in communication, retention, referrals, and confidence.

To learn more about the Bali Reset:

https://insideoutpractices.com/bali-reset-2026

To learn more about Aligned Practice

https://insideoutpractices.thinkific.com/products/communities/aligned-practice

Check out the Retention Recipe

https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

To learn more about Reactivate to Accelerate

https://insideoutpractices.thinkific.com/courses/reactivate