Shopify Growth Lab AU

Shopify Growth Lab AU

By Rachel AbdyBusinessMarketing
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Shopify Growth Lab AU episodes

  • E064 - Do you have a Subscription? My Top 10 reasons why everyone should start one!

    I started a subscription box 6 months ago - and have never looked back! Here are my Top 10 reasons why it's an amazing thing to add to your eCommerce business.

    Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else!

    Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself; or let me keep you company as you are fulfilling all roles you carry in your business day to day!

    I invite you to subscribe, rate, and follow along.

    You can reach out to me at ⁠⁠www.aussieecommercemum.com.au⁠⁠ for expert Facebook and Instagram strategy support, specific to your business.

    Email me for a free discover call to see how I can help support your business growth with a traffic-strategy! If you are tired of doing all the marketing roles in your business, or your just need more customers - I can help!

    You can reach me at www.aussieecommercemum.com.au

    41 min
  • E063 - Why start strategizing now for 2024? It could be worth just 20min of your time today.

    I spent some time planning out very broad promotions for my customers in 2024 and you won’t believe the reason why this sort of promotion planning is important – it’s actually not about the specifics of the promotion at all! It is about being in the right place at the right time for when your customers are ready to buy.

    Get this easy 20min - 2024 planning exercise done this side of Christmas; you won’t regret it!

    Don’t be MIA early in 2024 then wonder why your sales are dipping or dropped of a cliff. This is super easy to implement this year and you’ll feel like you have a handle on staying top of mind for your customers.


    Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else!

     

    Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself; or let me keep you company as you are fulfilling all roles you carry in your business day to day!

     

    I invite you to subscribe, rate, and follow along.

     

    You can reach out to me at ⁠⁠www.aussieecommercemum.com.au⁠⁠ for expert Facebook and Instagram strategy support, specific to your business.

     

    Email me for a free discover call to see how I can help support your business growth with a traffic-strategy! If you are tired of doing all the marketing roles in your business, or your just need more customers - I can help!

     

    You can reach me at www.aussieecommercemum.com.au

    37 min
  • E062 - Strategy vs Worrying: what I learned getting stuck recently.

    There is a difference between strategy and worrying… that may sound obvious but I got caught recently thinking I was doing some deep thinking, strategy work, but I was really just worrying and this is how I knew the difference.


    Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else!

     

    Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself; or let me keep you company as you are fulfilling all roles you carry in your business day to day!

     

    I invite you to subscribe, rate, and follow along.

     

    You can reach out to me at ⁠⁠www.aussieecommercemum.com.au⁠⁠ for expert Facebook and Instagram strategy support, specific to your business.

     

    Email me for a free discover call to see how I can help support your business growth with a traffic-strategy! If you are tired of doing all the marketing roles in your business, or your just need more customers - I can help!

     

    You can reach me at www.aussieecommercemum.com.au

    15 min
  • E061 - Black Friday Planning! Be in front of your customers, they're looking for reasons to shop.

    Did you do anything for BFCM weekend in 2022? I did, but only very small, it was my first time as a small biz owner running a SALE during this crucial holiday weekend.

    Here are my plans for this year - maybe it will encourage you to get something planned out and locked-in... if you haven't already.


    Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else!

     

    Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself; or let me keep you company as you are fulfilling all roles you carry in your business day to day!

     

    I invite you to subscribe, rate, and follow along.

     

    You can reach out to me at ⁠⁠www.aussieecommercemum.com.au⁠⁠ for expert Facebook and Instagram strategy support, specific to your business.

     

    Email me for a free discover call to see how I can help support your business growth with a traffic-strategy! If you are tired of doing all the marketing roles in your business, or your just need more customers - I can help!

     

    You can reach me at www.aussieecommercemum.com.au

    35 min
  • E060 - Packaging your Small Product Biz!

    When did you last do a packaging audit? This is an update episode to one of my most popular – E002 – all about what I use for packaging my small product biz.


    Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else!

     

    Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself; or let me keep you company as you are fulfilling all roles you carry in your business day to day!

     

    I invite you to subscribe, rate, and follow along.

     

    You can reach out to me at ⁠⁠www.aussieecommercemum.com.au⁠⁠ for expert Facebook and Instagram strategy support, specific to your business.

     

    Email me for a free discover call to see how I can help support your business growth with a traffic-strategy! If you are tired of doing all the marketing roles in your business, or your just need more customers - I can help!

     

    You can reach me at www.aussieecommercemum.com.au

    19 min
  • E059 - Are you solving or are you doing? My experience with a business owner victim mindset...

    Do you know the difference between solving something in your business, and doing something in your business? I had two interesting interactions recently, one with a TikTok creator, one with a good friend, that really highlighted this topic for me.

    Listen in to what happened and see where you recognise your mindset is at currently.


    Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else!

     

    Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself; or let me keep you company as you are fulfilling all roles you carry in your business day to day!


    I invite you to subscribe, rate, and follow along.

     

    Email me for a free discover call to see how I can help support your business growth with a traffic-strategy! If you are tired of doing all the marketing roles in your business, or your just need more customers - I can help!

     

    You can reach me at www.aussieecommercemum.com.au

    26 min
  • E058 - Subscription Box Update on my September Launch - How did it land?

    This episode is all about how my September 2023 Subscription Box Open Cart ended up - what I did and was happy about - and would do again... tune in for some ideas on making your customers (sub box or not) feel like VIPS.

    Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else!

    Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself DIY. Let me keep you company as you are fulfilling the may roles you

    carry in your business day to day!

    If you don't want to DIY all the marketing roles in your business, reach out to me at ⁠⁠www.aussieecommercemum.com.au⁠⁠ for expert Facebook and Instagram strategy support, and email marketing support for your business.

    Email me for a free discover call to see how I can help support your business growth with a traffic-strategy! If you are tired of doing all the marketing roles in your business, or your just need more customers - I can help!

    21 min
  • E057 - I increased my revenue by 400% - What can you celebrate in your business today?

    I have two milestone achievements to share today that I'm so proud of after 3 years running an online business. I'll tell you what they are - what can you celebrate today when you take a minute to see how far you have come?

    Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else!

    Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself DIY. Let me keep you company as you are fulfilling the may roles you carry in your business day to day!

    If you don't want to DIY all the marketing roles in your business, reach out to me at ⁠⁠www.aussieecommercemum.com.au⁠⁠ for expert Facebook and Instagram strategy support, and email marketing support for your business.

    Email me for a free discover call to see how I can help support your business growth with a traffic-strategy! If you are tired of doing all the marketing roles in your business, or your just need more customers - I can help!


    17 min
  • E056 - How I got a 7% website conversion rate. Thoughts while mid-launch of my Subscription Box.

    I am mid launch of some new subscriber places for my Subscription Box with 1/3 of my waitlist signing up! That's 30%! Let me share what's happening, in real time, and what I think is working well with email marketing and social media.

    Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else!

    Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself; or let me keep you company as you are fulfilling all roles you carry in your business day to day!

    I invite you to subscribe, rate, and follow along.

    You can reach out to me at ⁠⁠www.aussieecommercemum.com.au⁠⁠ for expert Facebook and Instagram strategy support, specific to your business. Email me for a free discover call to see how I can help support your business growth with a traffic-strategy! If you are tired of doing all the marketing roles in your business, or your just need more customers - I am here to help!

    40 min
  • E055 - ROI on brand advertising - What you may be doing wrong with Meta ads.

    What is Brand Advertising? Why ROI shouldn't be part of your evaluation process in every ad campaign... there are different ads for different purposes in your business.

    Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else!

    Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself DIY. Let me keep you company as you are fulfilling the may roles you carry in your business day to day!

    If you don't want to DIY all the marketing roles in your business, reach out to me at ⁠⁠www.aussieecommercemum.com.au⁠⁠ for expert Facebook and Instagram strategy support, and email marketing support for your business.

    Email me for a free discover call to see how I can help support your business growth with a traffic-strategy! If you are tired of doing all the marketing roles in your business, or your just need more customers - I can help!

    49 min

About Shopify Growth Lab AU

From the publisher's feed

Klaviyo email marketing and Meta ads for Australian Shopify store owners - from someone who runs a store too. I'm Rachel, a Klaviyo and Meta Ads specialist and an active Shopify store owner in South Australia. Everything here is something I've run in my own store or for the small Aussie brands I work with. No dropshipping, no "$10K in 24 hours".