In this episode of Content, Briefly, Jimmy interviews Kameron Jenkins, content lead at Shopify. They discuss the operations of Shopify's content marketing team and the different types of content that they produce for their target audience. 

Shopify is a complete commerce platform that allows businesses to create and customize an online store, manage products, inventory, payments, shipping, and even brick-and-mortar locations and pop-up shops.

Kameron talks about the size and structure of her team within Shopify and how they collaborate with the sales team to develop content for point-of-sale customers. She also explains her role in metrics and reporting and the complexities of global expansion and content strategy for a large company with multiple products and markets. This includes navigating local rules and cultures, central content teams versus dedicated local teams, and balancing translating flagship content with creating new content for specific markets.

To learn more about Shopify, visit their website at shopify.com. For additional insights, feel free to connect with Kameron Jenkins on LinkedIn.

This episode is sponsored by Writer. Writer is the only AI writing platform that can be trained on your own best-performing content and brand guidelines. It’s your own AI, specifically tuned for your team’s unique use cases. To sign up, visit Writer.com. Content, Briefly is brought to you by Superpath - content marketing’s best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.