The subject this week is culture. Specifically, the importance of defining and repeating culture with your team. We will start with a Star Wars quiz. Then we will discuss the futility of digging holes. Lastly, we will move on to how your cultural message is just not going to cut it.
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Show Notes:
If you were to ask your team members to fill in the blanks of the following phrases, how would they answer?
* Our three key results that were are going to focus on in 2018 are ______.
* These results support our culture because _______.
* The most important problem we need to solve in this business right now is ________.
* We value ______ above all else when it comes to who we are and what we are all about.
* The most important thing we can do to support the business right now is _________.
* To illustrate our culture, remember or favorite story about ________
They would fill in the blank. But would they fill in the blank the same way you do? For most teams the answer is “no”. People do not know the basics about what is important to the business, the leader and to the culture.
Digging Holes:
James E. Lukaszewski, management and communication consultant, shares the following illustration:
A farmer, while sitting on his porch, noticed a highway department truck pulling over to the shoulder of the road. A man got out, dug a sizable hole in the ditch, and got back into the vehicle. A few minutes later, the other occupant of the truck got out, filled up the hole, tamped the dirt, and returned to the truck.
Then the men drove forward on the shoulder about 50 yards and repeated the process – digging, waiting, refilling. After a half-dozen repetitions, the farmer sauntered over to them. “What are you doing?” he asked.
“We’re on a highway beautification project,” the driver said. “And the guy who plants the trees is home sick today.”
A strong definition of your business culture matters. If you don’t have a strong cultural message, your people are just digging holes. They don’t see the bigger picture. They don’t understand why they are doing what they are doing. It is just a job.
Example of a strong cultural definintion:
The Banks Five Responsibilities
The First National Bank, Columbus, GA
William Ford Pearce
Estimated 1971
“Our Credo”
We believe that our first responsibility is to our customers
Our service must always be the best
We must constantly strive to improve our services
We must not say “No” until we have exhausted every facet and explored
every avenue of approach to the question
Our second responsibility is to our community we serve
We must be good citizens—support community projects
We must maintain in good order the property we are privileged to use
and respect the rights and property of others
We must participate in promotions of civic improvement, health, education and good government and acquaint the community with our activities.
Our third responsibility is to those who work for us
The men and women in each department of our bank.
They must have a sense of security in their jobs.
Wages must be fair and adequate.
Junior officer supervisors, and department heads must be qualified
And fair minded.