Use these two principles from Dan Sullivan and Dan Kennedy instead to fast-track your results…

Use the “power of celebrity” to build trust and get more sales

If you are having a sale for your business, do this to boost your response. Being honest really can put dollars in your pocket…

Ask these 13 “advertising-detective” super questions before putting pen to paper, and you can expect a far better result…

Discover how to make your prospects as passionate about your product or service as you are. Most writers don’t do this, and it’s a big mistake…

By using this technique, not only will you make your ads more enticing, they’ll also become easier to read. It’s also a great way to come up with compelling headlines as well…

Don’t make silly advertising claims, use specifics instead to build trust with your prospective customers. Here’s exactly how to do it, step-by-step…

It’s not the advice you’ll get from your accountant, but it’s probably the fastest & easiest way to get more customers. And the best part is, the numbers stack up. Take this logic to your bean counter…

If you’ve ever wondered which font is most readable for online and offline, the next 3 minutes will answer this questions – including which font to include in your headlines…

One beer company used this strategy to go from 9th biggest to 2nd biggest, yet it can be easily applied to any small business once you know how. Do it today to stand out from your competition and help your customers appreciate you more…