In today's episode, I open up about a key dilemma every founder faces: should you, as the CEO or creator, handle early sales in your new business, or should you bring in a sales expert straight away? Drawing from my own recent experience launching a new venture, I share candid insights on what truly works, where I slipped up, and why your passion and product knowledge are irreplaceable in those crucial first sales meetings. I also reveal the surprises and bottlenecks I encountered from outsourcing sales too soon—and what I’d do differently. If you’re starting a business, this is honest advice from the front lines! Plus, support my mission to save children's lives through the ultimate barefoot ultra marathon challenge.

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