Even if you don't specialize in your editorial practice, it's still worth using the language of specialism in your marketing. That's what Louise Harnby and Denise Cowle are chatting about in this episode of The Editing Podcast.

Listen To Find Out More About

• The different ways in which we might specialize
• Helping clients understand how we can help them
• What does the client want to know?
• Why saying we can edit 'everything' is a weak message
• Why the language of specialization is interesting

Denise And Louise

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

Music Credit

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/