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Cities that have done the work to attract a lot of cyclists aren't just safe for people on two wheels — they're safer for drivers, pedestrians, and everyone else on the road, too. But why, exactly, is that true, and how can we use that insight to sell bike-friendly infrastructure and policy to a public that barely rides at all? On this episode of The Brake, we're back with Nick Ferenchak and Wes Marshall, who co-authored a new study of seven mid-sized cities that have gotten a lot of their residents into the saddle, and found that they reported 61 percent fewer traffic deaths than peer communities where everyone drives. And that finding may signal the need for a "new framework" for talking about what "bike" infrastructure is really for — and what kind of interventions can best protect people across all modes, if only by getting more residents out of their cars. Listen in, and when you're done, check out our previous episodes with Wes and Nick.
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Cities that have done the work to attract a lot of cyclists aren't just safe for people on two wheels — they're safer for drivers, pedestrians, and everyone else on the road, too. But why, exactly, is that true, and how can we use that insight to sell bike-friendly infrastructure and policy to a public that barely rides at all? On this episode of The Brake, we're back with Nick Ferenchak and Wes Marshall, who co-authored a new study of seven mid-sized cities that have gotten a lot of their residents into the saddle, and found that they reported 61 percent fewer traffic deaths than peer communities where everyone drives. And that finding may signal the need for a "new framework" for talking about what "bike" infrastructure is really for — and what kind of interventions can best protect people across all modes, if only by getting more residents out of their cars. Listen in, and when you're done, check out our previous episodes with Wes and Nick.
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