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Ash and Kane discuss whether podcasters should upload episodes during the Christmas holiday season and the reasons why it might be best not to. They also talk about the value of planning for a relaunch in the new year. 

KEY TAKEAWAYS

• Podcast downloads typically dip from Thanksgiving until the new year, as people are disrupted and traveling during this time.

• January is a great time to launch or relaunch a podcast, as more people have received new devices over Christmas and are looking for new content.

• If you choose to upload episodes over Christmas, make them your least valuable ones, as listenership tends to be lower during this period.

• Entertainment shows may fare better during the holiday season, as people have more free time and may be looking for entertainment options.

• Consider the timing of your podcast episodes based on your target audience and their interests. For example, if you have a snowboarding podcast, focus on releasing your best episodes during the winter season.

BEST MOMENTS

"Essentially, podcast downloads dip from Thanksgiving till the new year when the kids go back to school." 

"If you are uploading over Christmas, make it your least valuable episode."

"Entertainment shows, I feel like you could upload over Christmas, more so than education. So if it's education based, like no one's trying to learn anything between Christmas and New Year's, they're just trying to eat and drink, right?" 

"The only time I'd say where you see a massive difference is in August. Some people absolutely fly in August, right? Because if I am flying or I'm laying by a pool, I will listen to podcasts all day."

VALUABLE RESOURCES

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ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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