Show, Don’t Tell: Building Trust in Your Marketing

We live in a world where people get burned all the time. Sales pages, over promise, and under deliver.  And sometimes what gets promised doesn't get delivered at all. Because of this, trust is at an all-time low in the industry.  I know you. You aren't the problem.  You're the type of person who over-delivers. You obsessively make sure you get all of your promises fulfilled because you couldn't sleep at night if you didn't deliver to your clients. But this fuckery of the industry, well, it impacts you too.  Even though you're amazing, get results for your clients and follow through.  Your clients are slower to trust you. Who can blame them, right? They've been burned before.  How can you overcome this? How can you build trust? And how can you reassure them that you'll deliver?  That's where “Show Don't Tell” Marketing comes in.  In this episode you will hear:  The truth behind “Show Don't Tell Marketing” How the “Marketing Achilles Heel Assessment” works Details behind the  "Make Marketing Suck Less” hot seats and how to participate What I learned from the Expert Up Club Open House and the data to prove it