Show Up on Video

What’s the purpose of your influence? Nowadays, the words “influence” and “influencer” are thrown around without much thought. It’s so commonly used that people have attached a specific connotation to those terms. When you think about an influencer, you think about someone who is of celebrity status. You think of individuals like Kylie Jenner and Kim Kardashian. But as female entrepreneurs, we know we have an influence too.

My guest today is the wonderful Haley Luckadoo. Haley is a marketing coach, motivational speaker, and fellow podcaster. She coaches impact-driven women on sales and marketing so that they make more money. In today’s episode, she shares her approach to influence and how she’s shifting the focus from influence to impact.

We chat about her story and how the lack of a safety net in her business gave her no choice but to show up confidently. She also shares her unique perspective on imposter syndrome, the importance of showing up for your community, and finding the confidence to step out of the boxes people have placed you in.

In this episode, we cover:

• Haley’s crazy story on how she started her business
• How Haley helps female entrepreneurs merge their sales and their marketing
• Haley’s journey through public and motivational speaking
• Why Haley is obsessed with podcasting
• Haley’s unique approach to imposter syndrome
• Responsibilities of being an entrepreneur with a platform
• The difference between influence and impact

IG Quotes:

“I want to focus instead on the impact that I have and being an impactor. And that's what I choose to do with the influence is focus more on the impact and how are you impacting the people that you do have? And how are you making a difference in their life? And how are you focusing in on that one person?” - Haley Luckadoo

“I had no safety net, I had to go all-in on this business because I didn't know what else to do. So if I can now be the safety net for somebody else - 100% I'm going to do that.” - Haley Luckadoo 

“We're told that we are overly confident, that we're an overachiever, that we're overly talkative, we're overly ambitious, we're overly this and overly that. And I started thinking of all of the stories that I have, where I was put in those boxes, and eventually had to step out of those.” - Haley Luckadoo

“The bigger you get, the more eyes are on you. And the more eyes are on you, the more people see those little mistakes. So acknowledge that that's going to be the case, but be aware of how you respond when you mess up. That's the part that I think matters the most.” - Haley Luckadoo

“I think the goal is just to try to live a life and run a business that is worth having people look at. And then acknowledging that when we have those missteps, we can own them, and we can learn from them, and we can apologize for it the way that it needs to be done.” - Haley Luckadoo

Links mentioned: 

Haley’s Website: https://hayleyluckadoo.com/

Haley’s Instagram: @haleyluckadoo

Females on Fire Podcast: https://hayleyluckadoo.com/femalesonfire

Amp Up Your Clubhouse: https://my.danabowling.com/Amp-Up-Your-Clubhouse-Waitlist?r_done=1 

Dana’s Instagram: @thisisdanabowling

Dana’s Website: danabowling.com

So many online entrepreneurs are focusing on the wrong thing. They often think “more is better” when it comes to growing a following and an audience. However, what truly matters most isn’t the size of your following, but how engaged they are.

This very special episode is recorded Clubhouse style. First, you’ll hear my thoughts and advice on increasing your engagement and growing a supportive community and client base. Then, I open the floor up to our many fabulous speakers so you can learn from their experience and expertise as well. Tune in to this treat of an episode as we talk about consistency on Clubhouse, the ability to follow through, and why you still need to show up on Instagram.

In this episode, we cover:

• Why you should focus on building an engaged audience instead of a big one
• The importance of consistency on Clubhouse
• Putting your energy and personality out there 
• Continuing your relationship on Instagram
• Getting your audience involved on Clubhouse

IG Quotes:

“Involving your audience and not simply the moderators on the stage is going to make your audience know that you truly want us to be about them.” - Dana Bowling

“It's really important that you are consistently showing up on Instagram and really growing that relationship and letting them see the behind the scenes of your life.” - Dana Bowling

“As a speaker that is up on a clubhouse stage, you also want to make sure that you're super super intentional about replying, connecting, and keeping that conversation going.” - Dana Bowling

“You don't need the massive following to actually grow your business using Clubhouse or Instagram.I really think we're focusing on the wrong thing.” - Dana Bowling

Links mentioned: 

Amp Up Your IG: https://my.danabowling.com/Amp-Up-Your-IG?r_done=1 

Dana’s Instagram: @thisisdanabowling

Dana’s Website: danabowling.com

What do you want out of your social media efforts? Brooke Lacey is a tech-obsessed, Crypto-vixen, and TikTok maven who grew her TikTok account to over 274k followers in just 9 months. No, she isn’t a Gen Z’er who gained popularity by dancing her way through the app. Instead, she built her large community by creating content that educates, inspires, and entertains.

In today’s episode, Brooke shares her best advice for growing on TikTok. She also discusses the importance of setting clear goals for what you want to gain out of any social media platform. Tune in as she shares actionable steps for growing an engaged community on social media that serves your overall purpose.

In this episode, we cover:

• The power of TikTok
• Why going viral isn’t worth it if you aren’t attracting your ideal audience
• Taking brand deals for her podcast and on TikTok
• How TikTok added to Brooke’s business
• Why your content needs to educate, inspire, and entertain

“We are all so individually different and the way that we can present something is going to be much different than other people. ” - Brooke Lacey

Links mentioned: 

Brooke’s TikTok: https://www.tiktok.com/@brookejlacey?lang=en 

Brooke’s Instagram: https://www.instagram.com/brookejlacey/ 

Disrupting the Stigma Podcast: https://anchor.fm/disruptingstigma 

Amp Up Your IG: https://my.danabowling.com/Amp-Up-Your-IG?r_done=1 

Dana’s Instagram: @thisisdanabowling

Dana’s Website: danabowling.com

Your audience wants to know the person behind the brand. Don’t believe me? Take a look at the difference between Spanx’s Instagram engagement and Sarah Blakely’s  (CEO and founder of Spanx) engagement. This boils down to one very important fact: our clients and customers want to know, like, and trust us before they support our product and brand.

In today’s episode, we have a very important conversation all about building a personal brand. We discuss the difference between a personal and a business brand while sharing some tips on how you can build your personal brand. If you’re confused about how and why you should establish a personal brand, this episode is for you. Tune in as I discuss why your personal brand is so important and how it’ll help you build that know, like, and trust factor with your customers.

In this episode, we cover:

• Why you’ll follow the entrepreneur and not their product
• Showing up on Instagram and building your personal brand
• What are content pillars and why are they important
• Reframing the way you think about your Instagram community

IG Quotes:

“Think about your Instagram community like your best friends. You're not talking to them in a professional manner. You're talking to them like friends, and sometimes your Instagram community is closer to you than anyone else because they're showing up daily.” - Dana Bowling

“Bethenny Frankel creates a new business, I may follow it, probably not. But if Oprah creates a new product, I may follow it. Probably not, though. I’m not going to clutter my Instagram feed with products. It's not interesting to me unless it's giving me massive inspiration about what I can wear or maybe discounts. Something that it's giving back. But I will happily follow Oprah and Bethenny.” - Dana Bowling

“Because in life we're trying to make people get to know us, get to like us, and get to trust us. And the only way we can do that is by showing up as ourselves.” - Dana Bowling

“How do you want people to leave your Instagram account feeling? Do you want them to feel inspired, excited, energized? Do you want them to feel pensive, motivated, wondering if there's more for them in their life? Those are all things that you want to think about.” - Dana Bowling

“Stand out, be the face of your business, and show the F up.” - Dana Bowling 

Links mentioned: 

Amp Up Your IG: https://my.danabowling.com/Amp-Up-Your-IG?r_done=1 

Dana’s Instagram: @thisisdanabowling

Dana’s Website: danabowling.com

PIVOTING - it’s a process that many entrepreneurs are familiar with. In today’s episode, I’m taking you behind-the-scenes of my pivot while introducing you to the Amp-ire Collective.

I talk about the moments when I lost my passion, the moments that made me want to run away, and how all those realizations led me to create the Amp-ire Collective. I also reveal what the Amp-ire Collective is all about, what it is, and who it serves. Tune in to this episode and find out why I decided to pivot, and where my new path is taking me. Or tune in just to find out what my Real Housewives tagline is.

In this episode, we cover:

• Why I don’t just want to be known as an Instagram coach
• Realizing my lack of passion and why I needed to pivot
• Introducing the Amp-ire Collective
• How you can join my inner circle

IG Quotes:

“I started to question why I wasn't really passionate about it. I was going through the motions. I was trying to follow what I was supposed to be doing the whole process. And what happened is I started to find that I wasn't really feeling aligned with it.” - Dana Bowling

“The Amp-ire Collective is a community of incredible entrepreneurs who are already on their way, but they may need some clarity in terms of a pivot. Because we all do when we’re just feeling a little stuck.” - Dana Bowling

“The Collective is basically a six month minimum program where I take entrepreneurs who are ready to level up from feeling stuck, who want to make more money, who want to do other things, get more clients, and also just keep learning more and more and more and increase their network.” - Dana Bowling

“The Amp-ire Collective is filled with people who are like minded, who are like me, who have energy, who are motivated, who are positive and who are go getters and you will be surrounded by incredible entrepreneurs getting ready to level up including myself. ” - Dana Bowling

“You want to be surrounded by people who are your people. They don’t have to look the same. They don't have to act the same. But they have the same values. ” - Dana Bowling 

Links mentioned: 

Amp Up Your IG: https://my.danabowling.com/Amp-Up-Your-IG?r_done=1 

Dana’s Instagram: @thisisdanabowling

Dana’s Website: danabowling.com

The reward of giving free value is incredibly important. This is why you’re showing up on Instagram, Clubhouse, or even on your very own podcast. Giving out free value and creating content is a great way to speak to the right people, nurture them, and convert them into loyal customers. But what happens if your Instagram content just isn’t hitting the mark?

In today’s episode, I’m exploring the reasons why you might not be converting your followers into clients, especially if you’re showing up on Instagram consistently. I also share my own journey on Instagram and how I was able to hit my first 6-figure year with just 1500 followers. It’s no secret that Instagram is a powerful tool, and this episode is for you if you don’t know how to use it to your advantage.

In this episode, we cover:

• The 5 C’s of Instagram that will Amp Up Your IG
• The importance of providing free value
• 3 reasons why people don’t follow through
• What you can expect from Amp Up Your IG
• My own journey on Instagram and how I hit 6-figures with 1500 followers

IG Quotes:

“I highly believe that if you are just trying anything and everything and you are just not showing up strategically or consistently on Instagram, it's a losing battle and it's pointless.” - Dana Bowling

“Giving free value is a time suck. But the reward of giving free value is so incredibly important. And honestly, in 2021, you cannot show up on Instagram, or on podcasts, or on clubhouse without giving value for free.” - Dana Bowling

“I can download all the freebies, I can listen to all the podcasts, I can binge-watch all the Instagram reels and stories and TikToks and IGTVs and listen to the clubhouse rooms. And at the end of the day, I learned a ton from all of that free stuff. But guess what, no one has their eyes on my business. No one has their eyes on my stuff. And if you are continuing to show up and no one is actually purchasing from you. There's a disconnect there.” - Dana Bowling

“Unfortunately, nothing's gonna happen unless you make it happen. That's the truth.” - Dana Bowling

“I started working with someone and I started taking my own advice and showing up consistently on Instagram on stories. I started to offer education every single day, entertainment, inspiration, tips, I shared other people's stories, I amplified other people. I would talk about my podcast and I hit six figures in my business with 1500 followers because of Instagram. I didn't pay for advertising. I never really use Facebook. I just had Instagram and my podcast.” - Dana Bowling 

Links mentioned: 

Amp Up Your IG: https://my.danabowling.com/Amp-Up-Your-IG?r_done=1 

Dana’s Instagram: @thisisdanabowling

Dana’s Website: danabowling.com

Money: we all love it, want more of it, and can’t get enough of it. Although many of us are in pursuit of financial freedom and millionaire status, there’s no denying that the topic of money can raise your heart rate. It’s a pretty triggering topic, but Alli Williams joins the podcast today to help you go from financial mess to future millionaire.

Alli is a money coach and the founder of FinanciALLI Focused. She believes that everyone can save money, pay off debt, and live their best lives while conquering their money goals. In this episode, she’s sharing financial advice that will blow your mind (and not your wallet). She shares tips on managing finances as a couple, how to set up your savings for success, and how you can reach your financial goals without depriving yourself.

In this episode, we cover:

• Alli’s financial journey and how she paid off $50k worth of debt in two years
• How to manage money, even if you have combined finances as a couple
• How to address impulse shopping
• Tips for budgeting irregular income
• Tips for allocating savings
• Which high yield savings account will provide you the best interest rate
• Reaching both personal and business financial goals

IG Quotes:

“I want to be able to make decisions based on what is truly best for me, not based on something being too expensive.” - Alli Williams

“Does it like suck to have to pay off six figures of debt? 100%. But is it doable? Yes.” - Alli Williams

“Spending is not bad. It's just that you should be spending money on the things you value and then cutting areas for things you don't.” - Alli Williams

“Sinking funds are the holy grail of saving. So those are going to be where you set up for a specific goal.” - Alli Williams

“You can save for the things you need and spend on the things you want. You can find this balance, it doesn't have to be that deprivation approach.” - Alli Williams

Links mentioned: 

Alli’s Website: https://www.financiallifocused.com/ 

Alli’s Instagram: https://www.instagram.com/financiallifocused/ 

Amp Up Your Clubhouse: https://my.danabowling.com/Amp-Up-Your-Clubhouse-Waitlist?r_done=1 

Dana’s Instagram: @thisisdanabowling

Dana’s Website: danabowling.com

It’s not every day that a mompreneur brand strategist becomes a published author. Between mom life, an established business, and writing a book, Maranda Joiner has successfully done it all. She joins me on today’s episode to discuss juggling entrepreneurship and being a busy boy mom.

Maranda walks us through her journey to becoming a published author, why entrepreneurs need to just start (even if it’s messy), and how you aren’t the same as you grow. Tune in to this fun, yet valuable conversation as we discuss everything from messy starts, mom life, and the growing pains of entrepreneurship.

Maranda Joiner is an author and Brand Strategist who in 2018, quit her job to pursue her dream: to help people find their brand and purpose. She has assisted hundreds of entrepreneurs, creatives, and business owners in identifying purpose in the work they do and shown them how to use that message in their branding to connect to their audience and make money. She has consulted and served as the brand manager for talent, placing them in a position to perform at Essence, on Comedy Central, and TruTV. This former radio personality turned podcaster just released a new book, A Lot Alike: What Every Entrepreneur Should Know About Branding and Purpose available on Amazon.

In this episode, we cover:

• Maranda’s background and entrepreneurial journey
• Being a mindset oriented brand strategist
• The difference between people who start messy vs. people who don’t start at all
• Advice for mompreneurs
• The importance of investing financially
• The process of publishing a book

“We are saturated and oversaturated with strategy. And so I had to ask myself the question, if people kept coming to me, and I kept giving them the same answers over and over again, I said, Well, I'm not telling you anything you can't find or don't know. So it has to be something more to it that's stopping you from being successful. And then nine times out of 10 is a similar mindset.” - Maranda Joiner

Links mentioned: 

Maranda’s Website: https://www.marandajoiner.com/ 

Maranda’s Instagram: https://www.instagram.com/marandajoiner/ 

Order Maranda’s book: https://www.amazon.com/dp/1736769502?ref_=pe_3052080_397514860 

Amp Up Your Clubhouse: https://my.danabowling.com/Amp-Up-Your-Clubhouse-Waitlist?r_done=1 

Dana’s Instagram: @thisisdanabowling

Dana’s Website: danabowling.com

Entrepreneurship is hard AF. I’m not saying this to gain sympathy, but it’s legitimately difficult. But it’s also a beautiful, wonderful, stressful, and terrifying journey. To put it simply -- it’s a roller coaster. On top of that, our businesses go through seasons. Sometimes we face hardships, other times we plateau, but we also go through seasons of massive growth. 

In today’s episode, I’m getting vulnerable as I share an honest behind-the-scenes look into what’s currently going on in my business and in life. I expose the ways that I’m dropping the ball as I juggle everything on my plate, and how I plan to move forward. If you’re an entrepreneur, business owner, and mother who feels incredibly overwhelmed, you’re not alone. Tune in to this vlog-style episode as I get real and raw about managing life and business.

In this episode, we cover:

• The roller coaster ride of entrepreneurship
• What’s currently on my plate
• What’s working for me and where I went wrong
• Why your business can be taken away from you in a split second
• The importance of a solid support system
• Why it’s not always sunshine and rainbows

IG Quotes:

“I truly believe that if we understand that it's not all gonna be sunshine and rainbows, we're gonna be a lot better off.” - Dana Bowling

“Say no to the things that aren't a hell yes. I know you've heard that saying before, but I feel super, super confident about that.” - Dana Bowling

“It's scary to see what happens in the public eye. Because the bigger and more popular and more famous and more seen you get, the fewer chances you have to get away with making mistakes.” - Dana Bowling

“Within one second, your whole life can be taken away in terms of your business. So you better be prioritizing what's important to you.” - Dana Bowling

“Celebrate your wins and know that you're making a difference. Know that you're making a damn good impact.” - Dana Bowling

Links mentioned: 

Amp Up Your Clubhouse: https://my.danabowling.com/Amp-Up-Your-Clubhouse-Waitlist?r_done=1 

Dana’s Instagram: @thisisdanabowling

Dana’s Website: danabowling.com

So many female entrepreneurs are afraid to ask for what they want. If you happen to be someone who gets nervous at the thought of selling, pitching, and asking for what you deserve, you need to meet Rita Goodroe.

Rita is a business strategist who helps female entrepreneurs take bold action to create big results. She has made the bold decision to pivot several times throughout her career, from working as a lawyer, becoming a dating coach, and finally aligning as a business strategist. 

She’s diving into all the juicy business and sales details in this episode. Tune in as Rita shares her expertise about the customer journey, how to price your offers, and how to navigate the challenges of owning a business. 

In this episode, we cover:

• Rita’s career pivots and how she finally found alignment as a business coach
• Gaining the confidence to ask for what you want
• What Rita focuses on as a business coach
• Curating the customer journey
• Pricing your offers
• From solopreneur to growing a trustworthy team
• Finding success internally through the law of attraction

IG Quotes:

“Successful things are only attracted to successful people. So you have to be successful before you'll get the clients. Measure success internally, because you're in control of that and you can show up every day as the person that you want to be.” - Rita Goodroe

“If you're waiting to be successful until you get all of this stuff, you're not going to get the stuff because they're not attracted to unsuccessful people. So you have to become successful.” - Rita Goodroe

“People aren't investing in themselves because they don't actually trust themselves to either do what it takes to recoup the investment, or to navigate the results from the investment. ” - Rita Goodroe

“If you can trust yourself, it would be a 100% no brainer to make an investment in anything because you're going to figure it out. You’re going to recoup that investment.” - Rita Goodroe

“Start seeing your business as a business. Because what I need are Netflix, a couch and just to sit down and not do anything. But what my business needs are for me to be out there saying, ‘would you like to work with me’, and making offers for packages and services that my clients and customers need.” - Rita Goodroe

Links mentioned: 

Amp Up Your Clubhouse: https://my.danabowling.com/Amp-Up-Your-Clubhouse-Waitlist?r_done=1 

Rita’s Instagram: @ritagoodroe

The All-in Entrepreneur group: https://www.facebook.com/groups/theallinentrepreneur 

Website: http://ritamademedoit.com/ 

Dana’s Instagram: @thisisdanabowling

Dana’s Website: danabowling.com