Are blogs still relevant? With the rise of social media, blogging might feel like a thing of the not-so-distant past (we’re talking 2000’s here). Bree Pair, a successful lifestyle blogger and blogging coach, joins the podcast today to make the case for blogging and why it’s an important tool for building an online community.
She shares her expert opinion on why social media is not enough. Bree also discusses her thoughts on why it’s 100% possible to succeed in a saturated space. From growth strategies to repurposing content across different platforms, this episode is a must for anyone who wants to build an engaged community in the online space through blogging.
In this episode, we cover:
- Is blogging dead?
- Why social media is great but unreliable
- The benefits of having a blog
- Growth strategies from SEO to Pinterest
- Why making investments is the key to growth
“There's something that happens when you invest. You're like, ‘Okay, I am all in, I'm going to go get my money's worth out of this program, I'm going to be the student at the front of the class asking all the questions and getting all the feedback.’ There's a mindset shift that happens when you decide I'm going to spend some money to actually do this.” - Bree Pair
“Focus on things like SEO, Pinterest, and then incorporating strategy when it comes to social media platforms like Instagram. Bring awareness to the fact that you have a blog, and that you have things outside of Instagram to offer them.”- Bree Pair
“We love Instagram and bloggers are obsessed with Instagram for the most part. But bloggers need to own something outside of that. Because if Instagram were to change one day, if the algorithm shifts, if something happens and you disappear... God forbid you get hacked and that's gone. Where can people find you still? Just always make sure that if something were to happen, your people still know how to find you.” - Bree Pair
“Blogs could be so beneficial because it's another place for you to show your expertise. And when you have articles that are on your blog that are keyworded specifically to solve those pain points for people. And then you're pushing them out to your current audience, but also pushing them out through SEO so they're gonna live on Google. People will find you that way. ” - Bree Pair
Links mentioned:
Thrive Together: https://thrivetogether.blog/
Bree’s free workshop for bloggers: https://thrive.mykajabi.com/class
Thrive Together Instagram: https://www.instagram.com/thrivetogetherblog/
Thrive Blogger Podcast: https://thrivetogether.blog/podcast/
Dana’s Instagram: @dana.coaching
Dana’s Website: danabowling.com