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In this podcast episode, hosts Andi & Tori discuss Tori’s preparations for attending the H&H Americas trade show. She shares details about the show, her planning process, and her goals for the event. She emphasizes the importance of planning ahead, conserving energy, and having merchandise as marketing tools. There is also some discussion around her strategies for taking notes and documenting her experiences at the trade show. 

Takeaways

• Planning ahead is crucial when attending a trade show, including booking hotels, scheduling strategy sessions, and conserving energy.
• Having merchandise as marketing tools, such as stickers, t-shirts, and flyers, can help promote your business and attract attention at the trade show.
• Taking notes and documenting your experiences at the trade show is important, whether through the event's app, a notes app, or photos.
• Follow-up after the trade show is essential, and it's helpful to have email templates and a follow-up schedule in place.

Networking with both vendors and other attendees at the trade show can lead to valuable connections and opportunities.

Learn more about Tori & Andi here.

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